Technical Search Analyst

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Professional Experience

Enterprise Technical Search Analyst: 2016 - Present The Home Depot Atlanta, GA

Keyword research and recommend on-page optimization based on business objectives for both

existing content and new opportunities.

Research and develop strategies for content development to drive on-page and off page optimization.

Research, develop and help drive link earning campaigns in coordination with business owners, social partners and vendors.

Made optimization recommendations to the IT team, which in turn increased traffic to the site and revenue.

Weekly crawl of all Product, Category, Content and Collection pages for optimization opportunities and error detection.

Own daily monitoring of analytics, weekly/monthly dashboard creation in Tableau and SiteCatalyst.

API Integration

Evangelizing SEO across multiple departments, business groups and corporate levels.

SEO Specialist: 2015 - Present Cardinal Web Solutions Atlanta, GA

Collected and analyzed data in order to identify trends and insights to achieve maximum ROI.

Optimized copy and landing pages.

Performed ongoing keyword research and optimization.

Researched and analyzed competitor links.

Developed and implemented link building strategies.

Recommended changes to website architecture.

Tracked, reported and analyzed web analytics.

Digital Specialist: 2014 - 2015 The Marketing Center New Orleans, LA

Worked together with our developers and designers through the wireframing and site architecture process for clients that need an on-page / on-site SEO strategy.

Maintain overall health of websites.

Citation maintenance and cultivation / creation

Content development based on keyword ranking and geographical targeting.

Link building as well as back link tracking, and updating.

Monitor rankings – keyword tracking, SERP, etc.

A/B and UX testing.

Develop and execute online direct marketing strategy.

Explore and test new online channels while meeting aggressive volume, cost-per-acquisition, and buyer acquisition targets.

Develop budget and marketing plans for multiple initiatives to drive customer acquisition, engagement, monetization and retention.

Conduct landing page conversion optimization; increase conversion of site visitors and registrants to customers.

Monthly Reports – creating report pieces, updating traffic spreadsheets, monitoring and reporting on trends.

Search Engine Evaluator (Freelance): 2013 - 2015 Appen New Orleans, LA

Measured the relevance and usefulness of web pages in correlation to predefined queries, by providing comparative analysis of sets of search engine results and provided feedback to the search engine development team.

Rating landing pages based on a query-analyzing how likely the user was searching for a particular result and to what extend the page will satisfy the user intent.

Ad Quality Rater: 2013 - 2014 Zero Chaos/Workforce Logic New Orleans, LA

Responsible for tracking the visual quality and content accuracy of advertisements.

Research effectiveness of web layouts and information via an online tool.

Use an online tool to examine advertising-related data of different kinds and provide feedback and analysis.

Projects worked on involve examining and analyzing text, web pages, images, and other kinds of information.

Track keyword developments and industry trends.

Military Experience

Artillery Crewmember: 2012 - Present Louisiana Army National Guard New Orleans, LA

Integral member of a crew that operates high technology cannon artillery weapon systems.

Use computer generated fire direction data to set elevation of cannon tube for loading and firing.

Participate in reconnaissance operations to include security operations and position preparation.

Supervise handling, transportation, accountability, and distribution of ammunition.

Assist section chief in supervision of howitzer operations, maintenance, and training.

Lay weapon for direction, conducts bore sighting and basic periodic tests.

Supervise the operation, loading, and maintenance of the Field Artillery Ammunition Support Vehicle.

Earlier Experiences

Night Supervisor, 2009 to 2011 Melia` Hotel Atlanta, GA

Billing Agent, 2009 to 2010 Sirius XM Radio Atlanta, GA

Collection Agent, 2007 to 2008 TYSY Acquiring Solutions Norcross, GA

Night Auditor, 2006 to 2007 Hawthorne Suites Atlanta, GA

Sales Representative, 2009 to 2011 Howden Millworks Atlanta, GA

Sales Associate, 2002 to 2005 Bally Total Fitness Atlanta, GA

Sales Associate, 2000 to 2002 Gold’s Gym Atlanta, GA

Education

Exercise Science, Bachelor of Arts

Life University, May 2010

Science, Associate of Science

Georgia Perimeter College, August 2007

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