Digital Marketing Executive

Abhishek Srivastava

Digital Marketing Executive

953-***-****,809******* ******@*****.***

Career Objective

Actively seeking an opportunity to be integrated into the organization’s Internet Marketing Team where I will be able to learn and share my experience for the general advancement of the organization’s online programs and goals.

Work Experience

Digital Marketing Executive June 2016 - Present

DIGITREND SOLUTIONS PVT. LTD.

Assisting in the formulation of strategies to build a lasting digital connection with consumer,Planning and monitoring the ongoing company presence on social media,searchengines,launching optimized online advertisements to increase leads for the company and their clients.

Keywords research and analysis.

SEO-On Page Optimization of wordpress,html,shopify websites.Keyword research,adding rich snippet,increasing page speed of website.

Schema markup for product optimization.

Off-Page Seo : Directory Submission,Local business Seo,guest posting,blog and press release submissions.

Best Utilization of Seo tools to perform research and link building.

Analyzing the available resources and digital tools. Web traffic analysis using various digital tools like Google analytics .Google analytics overall setup from goal creation to applying filters, analysing traffic of the client’s website.

Responsible for handling Google adwords search,display and shopping campaign of company’s clients.

Event tracking using Google tag manager such as button click,form submission,youtube video tracking on client website.

Developing landing pages .

Social Media Ads Campaign on facebook for company and its clients which boosted the leads generation process.

PRIOR EXPERIENCE January 2015 - July 2015

Organization : Esoft Connect

PHP Developer

Skills

-Google Adwords/PPC -Search Engine Optimization(On-Page/Off-Page)

-Google Analytics -Social Media Optimization

-Server Side website Implimentation -Google Tag Manager

-Core PHP, Wordpress,Shopify.

Educational Qualification

Master Of Computer Applications 2012 - 2015

Integral University Lucknow

Bachelor Of Computer Application 2009-2012

Integral University Lucknow

Professional Qualification

3 months internship in Digital Marketing .

Adwords & Analytics Certification from Google.

Six month industrial training in PHP Language from e-soft connect,Lucknow.

Asp.net certification from IBM Trainedge,Microsoft,Lucknow Projects

URL: http://digitrend.in/

PPC/SEM: Creating and monitoring campaigns for search,display and remarketing. SEO: Keyword research,schema markup,optimized titles,meta and alt tags. SMO: Campaign creation with image and carousel ads. Analytics: Account setup and reporting of social and organic traffic,excluding filters and customURL tracking. Event tracking through Google Tag Manager.

URL: http://comfortmytravel.com/

PPC/SEM: Bulk Upload of Campaigns and adgroups, remaketing ads and improving performance of high performing keywords using CPA. SEO: On-Page Seo with business and other markup,page speed increase and Backlinking on travel forums and local directories,blogs and press release. SMO: Camapaign for Kailash Yatra with conversion objective and lead generation.

URL: http://truepower.co.in/

PPC/SEM: Campaign Monitoring and optimizing account by using different bidding strategies,weekly reporting.

SEO: Keyword research and product optmization with URL mapping.Backlinking on forums,social media,blogs,etc.

SMO: Creation Of Fan Page.

URL: http://www.m6mobile.co.uk/

SEO: On-Page Seo with keyword research and increase page speed Analytics:Event tracking of videos through tag manager and reporting of goals with conversions.

URL: http://www.pepupshop.com/

PPC/SEM: Creating shopping campaign and product uploads on merchant center as well as search and display campaign for the product. Personal Details

Father’s Name - Rajesh Kumar Srivastava

Name - Abhishek Srivastava

Date of Birth - 07-09-1991

Marital Status - Unmarried

Languages Known - English, Hindi

Declaration

I hereby declare that the above information about me is true and complete to the best of my knowledge and belief.

(Abhishek Srivastava)

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