Senior Copywriter

** ** * * * TON DR I VE, SAN BRUNO, CA *****

PHONE 41 5 / 680- 4987 • RON . P ERAL TA2 10@GMA I L . COM RON P E R A L T A

SUMMARY

Creative marketing copywriter experienced in marketing communications, advertising, public relations and digital marketing in the healthcare, insurance and pharmaceutical industries.

PROFESSIONAL EXPERIENCE

WageWorks, Inc. San Mateo, CA

July 2016 to present

Senior Copywriter

Responsible for brainstorming, creating, and transforming ideas into words for articles, advertisements, and participant and client communications. Writes words and text for public speaking engagements, press releases, internet content, websites, blogs, flyers, and email campaigns. FCE Benefit Administrators, Inc. Burlingame, CA

January 2013 to July 2016

Healthcare Marketing Manager

Responsible for development and execution of marketing strategy, corporate advertising and marketing, as well as member communication functions. Developed and managed copy for corporate Web site. OptumHealth San Francisco, CA

April 2012 to October 2012

Senior Proposal Writer

Wrote copy that articulated the organization’s value proposition, market positioning and overall marketing strategy. Worked with key stakeholders to develop proposed solution within deadline, serving as the lead writer and project manager on large and highly customer-centric projects. MediMedia Managed Markets San Bruno, CA

September 2010 to March 2012

Senior Copywriter

Wrote marketing and advertising copy for clients in the pharmaceutical and biotech industries. Developed and coordinated approval of the company’s style guide. Responded to rapid turnaround copywriting needs while proofing and editing contractor assignments.

Blue Shield of California San Francisco, CA

July 2005 to September 2010

Senior Marketing Writer and Senior Proposal Writer Wrote member-facing, client-facing, public relations communications for print and Web. Awarded the BlueCross BlueShield Association’s Best of Blue award for copywriting creativity to federal program members. Project managed, researched, wrote and edited proposal projects for large group prospects.

37 21 E L S TON DR I VE, SAN BRUNO, CA 94066

PHONE 41 5 / 680- 4987 • RON . P ERAL TA2 10@GMA I L . COM Ceridian Corporation Minneapolis, MN

March 2004 to October 2004

Proposal Contract Writer

Researched, wrote and edited assigned health plan proposal projects. Woodruff-Sawyer & Co. San Francisco, CA

December 2000 to January 2004

Marketing Communications Manager

Responsible for development of marketing strategy, development/ execution of corporate advertising and marketing, and management of public relations functions. Developed and managed all aspects of corporate Web site including content management, prospect coordination and event management and registration processes. Served as the corporate editor setting standards for format and style. Oversaw marketing team of four. Kaiser Permanente Oakland, CA

September 2000 to December 2000

Contractor, Proposal Copywriter

Researched, wrote and edited assigned proposal projects. VMC Behavioral Healthcare Services Gurnee, IL

April 2000 to August 2000

Contractor, Proposal Development/Corporate Communications Responsible for proposal development for a multi-million dollar public sector account including strategizing, research, writing, editing and production. Also wrote and redesigned marketing collaterals including standard proposals, capabilities brochure and marketing collaterals. Managed Health Network, Inc. San Rafael, CA

March 1995 to March 2000

Director, Communications and Sales Support

Responsible for all proposal and corporate communications activity including advertising and public relations, hiring and managing marketing/communications staff as well as strategizing and budgeting. Managed marketing team of 10.

Cost Care, Inc. Newport Beach, CA

1989-1995

Supervisor, Marketing & Sales Support

Held the positions of senior copywriter, editor and supervisor. Supervised writing staff and coordinated department workflow. Wrote and edited business proposals, newsletters, press releases and various marketing collateral. Supervised staff of seven.

EDUCATION

California State University, Fullerton Fullerton, CA Bachelor of Arts/Marketing Communications

Contact this candidate