Service Executive
Resume:
Lawrence H. Krampf
Hopewell, New Jersey 08525
T: 609-***-**** Email: aczjql@r.postjobfree.com
Summary:
Senior entrepreneurial executive with a 30+ year proven track record for revenue growth, ideation, vision, thought leadership, P+L, making payroll, acquisitions, operations, finance, HR, customer-focus, brand-building, demand generation, team building and staff development, agency, account and supplier management. Solid reputation for innovation, team building and measurable results. Strategic, agile and nimble with deep experience in all aspects of online and offline marketing and communications within a wide variety of product, service and industry categories. Vast experience in integrated, business-to-business, consumer, corporate and internal communications, social and influencer media, public relations, crisis and reputation management, creative services, media planning and buying, production management, video/TV, sponsorship/event management and go-to-market strategies.
V&L Ventures, LLC January 2009-Present
Chief Executive Officer
Responsibilities:
Business acquisition, marketing and solutions advisory.
Consult with a variety of corporations, businesses, non-profits and start-ups to achieve their business, marketing and communication goals.
Results:
Acquired two agencies, a call center, two buildings and invested in a medical technology company.
Currently working with ETS, the largest educational testing and measurement company in the world, to launch and market a Work Force Assessment and Training Solution into the Healthcare, Home/Health Care Industries, Retail and Manufacturing Sectors. Set up Affinity Programs with National Industry Organizations, Trade Groups and Training Partners.
Working with Minnesota based IV Desk to market their information technology and security cloud based solution into the accounting, legal and investment communities. Generated multi-million dollar contracts over past year.
Re-branding SPAN, a New Jersey Non-Profit with aspirations for a national roll-out.
Involved with an agency start-up utilizing an influencer media platform. Just landed Channel One and a three year $13M per year contract to introduce Sambo into the United States.
Working with Navigant Consulting Clients in Healthcare, Life Sciences, Professional Organizations and Associations to create programs and content that is strategic, research driven and published to add value and relevancy to these organizations.
Marke Communications July 2003-August 2014
Chief Executive Officer
Responsibilities:
Acquired and managed all aspects of a leading 62M integrated NYC based advertising and direct response agency.
Shared vision, experience and strategies to help Marke clients achieve their marketing, communications and business goals.
Results:
Grew business from 12M to 62M over 11 years. Managed business development and account management. Penetrated key target accounts. Developed new marketing services. Consolidated and reorganized business. Created proprietary branding process (KIC Start). Recruited top creative and sales team. Implemented CRM initiative. Enhanced digital capabilities.
Two acquisitions (AGA - America’s 100-year-old first catalog company as well as Farrar & Farrar, a NYC luxury boutique).
Managed three offices with 110 employees including a dynamic award winning team of creatives, strategists, finance, media planners/buyers and account management professionals.
Consistently achieved a 20% profit margin to fuel growth.
Marke accounts covered multiple industries including healthcare, retail, pharmaceutical, financial services, insurance, technology, fashion, entertainment and beauty.
Accounts included:
Anthropologie, Burberry, Nordstrom, Hanes, Fortunoff, Macy’s, IBM, Atkins, Ann Taylor, Talbots, Lord & Taylor, Godiva, FAO Schwartz, Limited Too, Mary Kay, Avon, Girl Scouts, Bon Ton, Lowes, My Suit, Calico Corners, Urban Outfitters, onlineshoes.com, Reader’s Digest, AICPA – CPA2BIZ to name a few. Go to www.marke.com to see portfolio of experience by client, industry and medium.
Nancy H. Becker Associates April 2003-November 2008
Chief Executive Officer
Responsibilities:
Acquired and managed the first woman owned, New Jersey based, public affairs, lobbying and public relations firm.
Results:
Known as NJ’s go-to public affairs firm consistently producing results for NHBA clients, with an outstanding record of achievement in the education, energy, environment, financial services, healthcare, homeland security, telecommunications and technology industries.
Accounts included:
AIG/Valic, CNA Surety, Experian, Dun & Bradstreet, HSBC, JP Morgan Chase, Capital Health, Cigna Healthcare, Atlantic Health System, Quest Diagnostics, Mental Health Association of NJ, Sanofi, Bristol-Myers Squibb, Abbott Laboratories, EDS, NJ Cable Industry, Comcast, NJ Tech Council, MCI, Honda North America, Unilever, Seagram’s, NJ Council of County Colleges, Boys and Girls Clubs of America – NJ Area Council to name a few.
Sold to Porzio Public Affairs in 2008.
Princeton Communications Group January 1990-June 2009
Chief Executive Officer
Responsibilities:
Founder and lead executive of this New Jersey based integrated advertising agency that established a reputation for creative excellence, client service and outstanding results.
Managed agency into one of the largest and most respected advertising agencies in New Jersey.
Results:
Amassed over 200 peer-reviewed awards representing every category recognized by the industry.
Accounts included:
Tyco International, Capital Health, Princeton Hospital, Philadelphia University, J & J, Robert Wood Johnson University Hospital, Cancer Institute of NJ, Merck, Rutgers University, Arizona Iced Tea, Citibank, AT&T, Lucent Software, Dow Jones, Barron’s, New Jersey Hospital Association, EDS, AIG, ITT Sheraton, St. Regis Hotel, Newcourt Capital, Dentsply, Pharmacopeia, Port Authority of NJ/NY, UMDNJ, Metro Stars, CNA Insurance, CIT, American Diabetes Association, Imclone, Foundation Fighting Blindness, Novo Nordisk, Somfy, Integra Life Sciences, Sharp, Sun National Bank, Seagram’s, MFX, Music Choice, Music Together, Alka-Seltzer, Blue Cross Blue Shield of NJ, Medix and Petro Energy to name a few.
Merged business into Marke Communications in 2009.
Krampf Communications November 1981-January 1990
President and Founder
Responsibilities:
Managed New Jersey based creative advertising and production boutique.
Results:
Accounts included:
Merrill Lynch, McDonald’s (helped create the Monopoly Game and the Ronald McDonald House), AT&T (launched Audix – Voice Mail), Taco Bell (introduced onto the east coast), Blimpie (designed the original logo), Johnson and Johnson (First Aid Kit), American Heart Association (founder American Heart Walk).
Expanded and rebranded into full-service integrated advertising agency Princeton Communications Group in 1990.
Deloitte, Haskins and Sells (Big 8 Accounting Firm) June 1979-October 1981
Staff Public Accountant and Auditor
Responsibilities:
Worked as a staff accountant and auditor on a variety of accounts in the utility, financial services, chemical, education and manufacturing sectors.
Results:
Gained valuable experience in business analysis and reporting.
Organizations
The New Jersey State Chamber of Commerce Executive Committee, Board of Director of Cancer Care, Inc., Middlesex County Regional Chamber of Commerce (MCRCC) Board of Director, New Jersey Health Care Quality Institute Leadership Council, Past Chairman of the Board (MCRCC), Past Chairman of the Board of the Princeton Regional Chamber of Commerce (PRCC), Past Trustee for the Garden State Arts Center Foundation, NJN Foundation, Greater Philadelphia Chamber of Commerce, Luxury Council, NJ Tech Council and the Thomas Edison State College Foundation.
Honors and Awards
1998 Community Leaders of Distinction and 2005 Business Person of the Year awarded by the MCRCC, 2001 Entrepreneur of the Year awarded by the PRCC, 2005 Volunteer of the Year by the YMCA, 2006 Spirit of America Award by the Boy Scouts of America and the 2009 Cancer Care Honoree for 25 Years of Service.
Education
Rutgers University- Rutgers College, 1976-1980
Bachelor of Arts, Business, Marketing, Accounting, Political Science and Art History
Business Manager of the Rutgers Targum, Rutgers Track and Field Team- Javelin and 440
Interests
Tennis, Golf, Art History, Coaching, Community Service
Personal Details
Married to Vicki Hughes Krampf for 27 years. Three children - Katharine, 25, Juliana, 22 and Tyler 19.
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