Marketing Development

MONIQUE D. FERNS - DIRECTOR OF DEVELOPMENT & MARKETING

239-***-**** *******.****@*****.*** Naples, FL

SUMMARY: Business development & marketing professional skilled at collaborating with key stakeholders to iden- tify and cultivate multifaceted campaigns consistent with organization mission, brand standard, and financial goals. Proven ability in grant-writing, donor relations and sponsor recruitment. Firm understanding of the technical, tactical and strategic aspects required for each step in a comprehensive marketing, outreach and development campaign. Creatively leverage a variety of tools and platforms, including; marketing, outreach, PR, public speaking, new media, and traditional media. Driven, focused, energetic, outgoing, creative. RESULTS-ORIENTED SOLUTIONS

Result: Plan, promote and manage tradeshows and special events, while attracting record numbers of attendees, meeting or exceeding all sponsorship goals, and presenting in both one on one and large group settings. Consultant Result: Developed successful social media & testimonial campaign that increased admissions to full capacity while incorporating the voices of field staff, key management, and alumni. Rosewood Centers for Eating Disorders Result: Revamped Google PPC program, increasing click through rates, reducing cost per click by 300%, decreas- ing bounce rate by 40%, and driving up to 50% of client admissions. End result of reaching full admission capacity at greatly reduced marketing expenditures. Palm Beach Institute, A New Journey & Rosewood Recovery Centers Result: Reached maximum program participation in 20 year history while adhering to established marketing budget. Success attributed to highly innovative, effective communications program targeting key internal and external stake- holders in targeted regions. Western US Agricultural Trade Association Result: Launched a dual PR and member recruitment campaign that effectively integrated print media (two local papers), radio (three top local stations), email marketing, and public events. Head copy writer and editor for all proj- ects. The end result was an increase in membership, improved public image, and the ability to position Flagstaff as an attractive community to out of area businesses looking for new opportunities. Flagstaff Chamber of Commerce TESTIMONIALS

“Your work has resulted in several new accounts with a potential of over $5 Million in new sales. You are very gifted and do excellent work. ” - President of $25MM, TeamAMT.com

“Monique is a creative and driven force... She exemplifies the union of compassionate therapeutic understanding and shrewd business savvy; a rare and powerful combination.” – Program Director, Center for Recovery

“Monique consistently produces high quality work and manages to accurately capture the essence of every project she oversees.” - Executive Director, aNewJourney.net

“Monique has been instrumental in advancing our goals in the Western Region. She is easy to work with and alway responsive to my requests.” - Federal Contact for USDA and State Grant Monies

“One of the first conversations with Monique was comparing our mission statement with that of our competitor. It was a shot of cold water .. but we needed to hear it. We have a superior product but we were being ‘out marketed’ and it showed just from an analysis of our mission statement. Since then, Monique has guided us to a better message and image that connects more powerfully with our target market. The response to date has been extremely positive. “

- President, Start-up Medical Device Company

EDUCATION, CERTIFICATIONS & TECHNICAL SKILLS

- B.A. Philosophy, State University NY, Binghamton. Graduated Summa Cum Laude

- Microsoft Office Suite, Word, Excel, Powerpoint, Outlook

- Adobe CS Cloud, Photoshop, Illustrator, InDesign, etc.

- HTML, Hosting, Wordpress, Joomla, Email Platforms, etc.

- Google Adwords and Anayltics Certification (completed by start date) DEVELOPMENT/MARKETING at ADDICTION & EATING DISORDER HOSPITALS, Dec 2012 to Sept 2014 All aspects of online business development, interactive marketing, branding, marketing communications and public relations across multiple organizations to drive $50 MM annually in patient admissions. Company sold Sept 2014.

- Collaborate with key business leaders, clinicians, direct reports, indirect reports, and subcontractors.

- Copy Writer, Editor, Publisher (blogs, letters, articles, white papers, web content, ads, ghost writing)

- Interactive (web development, social media, search engines, pay per click, analytics, etc)

- Collateral development (copy writing and design of all printed materials)

- Advertising (copy writing and negotiation for traditional & new media ad-buys)

- Brand (identity development & management, corporate messaging)

- Public relations (media pitches, media relations, distribute press releases) MARKETING CONSULTANT, Jan 2002 to Dec 2012

Outreach, branding, communications, and interactive media for companies grossing up to $50MM annually. Manage business development, messaging, content creation, proposal writing, creative direction, client relations, and budget- ing. Identify,hire and manage creative and technical contractors.

- Brand development (identity, brand messaging, collateral, copy writing, editing)

- Event management (trade show planning, execution and follow-up)

- Public relations (write press releases, relationship management)

- Problem solving (streamline marketing & brand positioning)

- Web development (design, programming, content development)

- SEO w/top ranked search engine ranking on several sites DEVELOPMENT DIRECTOR FOR THE FLAGSTAFF CHAMBER OF COMMERCE, Aug 2009 to March 2010 Member/sponsor/donor recruitment and retention. Volunteer management. Build alliances with organizations and media to promote Chamber & member businesses. Create events, enews, ad copy, press releases, design collateral.

- Created New Member Mixer, which helps increase long term participation in networking events.

- Created Chamber Connection in Flagstaff Business News, Column in AZ Daily Sun, & Chamber Radio Show

- Improved printed marketing materials and annual report. Streamline many communication processes. MARKETING FOR WESTERN US AGRICULTURAL TRADE ASSOCIATION (WUSATA), Feb 2001 to Jan 2002, Direct all aspects of public relations, program marketing, communications, promotional events, program development, web site, collateral, and strategic relationships. Consult with value-added agricultural companies regarding branding, export and international business development.

- Streamlined communications to increase brand awareness, while dramatically saving money and time.

- Exceeded recruitment and participation goals to over $20MM in program services.

- Transformed communications to a highly efficient model that leveraged strategic alliances.

- Effectively managed $350K budget, allowing for increased outreach & direct marketing. Achieved value well in excess of defined budget PROGRAM DIRECTOR FOR MOTHERS AGAINST DRUNK DRIVING (MADD), Oct 1998 to Feb 2001 Design ‘Court Monitoring’ program infrastructure that serves as model for another program within the domestic vio- lence realm. Recruit, train and manage 15 interns and professional level volunteers. Develop all aspects of marketing and public relations and secured grant funding. Frequent community outreach and public speaking events with general public as well as interaction with local attorneys., Occasional interaction with key judges. MONIQUE D. FERNS - DIRECTOR OF DEVELOPMENT & MARKETING

239-***-**** *******.****@*****.*** Naples, FL

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