Sales Marketing

Director Marketing\ Business Development Professional& Sales –PMP*

Competitive Market Positioning National & International Marketing/Bus Development

Sales Experience/Account Management

Corporate Leadership and Team Building New Product Launches

SUMMARY OF QUALIFICATIONS

Accomplished, self-motivated, and multi-faceted hands on marketing, sales and business development professional with demonstrated career in corporate environments. Demonstrated record of accomplishment providing strategic direction to company’s marketing, sales, business development and related functions. Possess strong presentation, negotiation, and communication skills combined with expertise in building and cultivating top-producing relationships with clients and account management. Highly adept at identifying and capitalizing on new opportunities through market analysis and business development. Skilled at developing and executing business development strategies with focus on marketing, sales and company profitability.

PROFESSIONAL EXPERIENCE

Prince George’s County Economic Development Corporation, Largo, MD April 2014-June2015

Business resource representative

Meet with companies and conduct a business needs assessment to develop appropriate action plans

Lead the Marketing Services and Business Development that the Prince George’s Career One-Stop Center offers to the business community (i.e., recruitment and referral services, on-the-job training programs, customized training tax credit incentive programs, labor market information, positive recruitment strategies, develop new business contacts,).

Work in close cooperation with Prince George’s County Economic Development Corporation (EDC) staff/division to address the business development expansion, business services expansion and workforce recruitment needs of area employers

Participate in the development of positive content and public relations by establishing good rapport with community based organizations and business associations.

Urban InSight, Ltd., Bowie, MD Nov2009-April2014

Principle/ Consultant / Contractor

Ensure business growth through established marketing strategies and business development activities to ensure these are accomplished in accordance with overall business plans

Setup and attend new business development meetings for identification, qualification and positioning for new business and account management

Re-establish and build relationships with potential clients, leverage those relationships to ensure effective account capture and account management

Independently manage projects, creating and monitoring schedules activities and resources from start to finish.

Participate in the development of a strategic plans and associated strategies that indentify target audiences, appropriate messages, channels, activities and products.

Gannett Government Media Corporation- Springfield, VA Sept2006-Oct2009

Vice President of Marketing and Brand Development /Director of Sales Development/Director Marketing

Led efforts toward the successful implementation of corporate marketing and business development plans for the leading defense industry multi-media company, web-based products, conferences, and events across multiple product categories and initiatives targeting B2B, B2C, and government audiences

Managed business development, execution and assessment of innovative results oriented social media and digital marketing campaigns, leveraging publication websites, CRM data bases, events and creation of online communities

Demonstrated strategic leadership in conducting global marketing campaigns, preparing marketing materials, and managing communications initiatives to support a five-year business plan

Directed, budget management and execution of 60 to 70 worldwide trade shows yearly

Supported advertising sales, promoted company web sites, and consistently achieved sales goals

Directed the development of creative briefs and design concepts to meet the business objectives of the organization and advance the corporate brand strategy. Established creative direction for online and product advertising campaigns

Managed all facets of television marketing for “This Week in Defense News”

Notable Contributions:

Instrumental in market positioning to drive corporate branding; executed advertising and public relations strategies

Played a significant role in integrating national and global corporate brands to all marketing activities in adherence to corporate branding policies and best practices

Conducted and oversaw two major research projects targeting the military and government managers

Urban InSight, Ltd., Bowie, MD Dec2002-Aug2006

Principle/ Consultant / Contractor

Pioneered and established entrepreneurial start up business

Setup and attend new business development meetings for identification, qualification and positioning for new business and account management

Provided consultation and marketing solutions for corporations and businesses to increase market share as well as shareholder value through in-depth understanding of the changing multicultural demographic landscape and impact on their businesses

Collaborated with various Fortune 1000 clients developing consumer CRM and product promotion offerings

Uniworld Group, Inc., New York, NY Jan2001-Nov2002

Group Account Management Director

Ensured efficient utilization and allocation of all resources to successfully execute national advertising and new products launch with $24 million dollar annual advertising budget

Directed planning and implementation of client, branding, television, radio, new media, print advertising, and consumer promotion programs

Spearheaded efforts in initiating creative strategy and brief development; coordinated media planning strategies to support overall branding initiatives

Provided strategic leadership to internal staff and national field marketing staff in implementing marketing objectives

Served as key contributor in leading national market research initiatives and establishing appropriate objectives

Notable Contributions:

Streamlined key market segments for Fortune 500 client to dramatically generate and increase sales

Recognized for stopping market share erosion throughout key geographic markets

Created and integrated cost controls while increasing account profitability by 20%

EDUCATION

Bachelor of Science in Communications Media

Indiana University of Pennsylvania, Indiana, PA

GEORGETOWN UNIVERSITY SCHOOL OF CONTINUING STUDIES

Certificate in Project Management- Nov 2011 (PMI-*PMP Candidate)

Executive Education Program in Brand Management

University of Pennsylvania, The Wharton School, Philadelphia, PA

TECHNICAL PROFICIENCY

Microsoft Office (Word, Excel, PowerPoint, and Outlook) and ACT

SalesLogix, Exact Target

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