Sales Marketing

CAREER PROFILE

Global sales and marketing leader with 15+ years of experience leading strategy, program development, and demand center operations to accelerate sales using integrated B2B marketing programs for data center solutions and Internet of Things (IoT)

Areas of expertise encompass:

Market Strategy / Planning Marketing and Sales Operations Digital Marketing Analytics and Insights Demand/Lead Generation Marketing Technology Innovation Product Development International Business Software Management / Development Strategic Planning & Budgeting

BUSINESS EXPOSURE

Intel Corporation, Santa Clara CA

World's leading provider of processors powering the majority of the world’s data centers, connecting hundreds of millions of mobile and Internet of Things devices, and helping to secure and protect enterprise and government IT systems. Intel has over 100,000 employees in 63 countries and customers in over 120,000 countries with over $57 billion in annual sales revenue

Key Roles/Achievements

Director, Global Demand Center, Customer Experience - January 2013 – Present, Intel Corp., Santa Clara

As Director of the Global Demand Center, led Intel’s Center of Excellence in Relationship Marketing. Worked in close partnership with vertical field marketing, sales and partners. Accountable for scaling B2B nurture marketing efforts using best practices to drive marketing effectiveness, accelerate sales velocity, and lower customer acquisition costs. Aligned with Sales on shared growth KPIs for account based marketing programs. Built a high performance Demand Center team from the ground up to realize the vision.

Managed a 25 person global team responsible for all outbound customer and prospect nurture activities with over 1,800+ nurture tactics executed annually using standardized templates that were brand, privacy, and contact governance compliant. Grew B2B contact acquisition across on-domain and off-domain digital channels by 20% annually. Grew B2B IOT opportunity pipeline to $200M+.

Responsible for marketing innovation strategy and roadmap, process and tools to support B2B integrated campaigns focused on lead pipeline acceleration. Stewarded cross-channel customer journeys, persona development and closed loop reporting

Led prototyping models and AI solution initiatives for predicting customer sales propensity using machine learning techniques. Worked with data scientists and engineering teams to optimize.

Managed relationships with key marketing vendors such as Oracle Marketing Cloud, Teradata, SaaS solution providers and Agencies. Negotiated contracts and managed deal execution for multi-year contracts.

Member of AI committee chartered to drive the strategy and roadmap for uncovering opportunities to generate business growth in the Sales and Forecasting domain areas. Conducted market intelligence to understand the landscape of AI-based solutions such as VDAs, apps, platforms, and data enrichment.

Sr. Manager, Global Online Sales Division - May 2009 – December 2013, Intel Corp., Santa Clara

Helped evolve Intel’s sales organization into a true B2B online sales group by launching prospecting across multiple digital touch points and generating sales via Intel resellers. Led strategy, plans, and implementation for the scaling engine that enables Intel’s online revenue growth globally.

Managed the process to drive service level agreements between sales and marketing focused on transparency and accountability. Optimized demand waterfall stages, enabled better marketing contribution to sales forecasting and scaled digital marketing and sales efforts worldwide across B2B initiatives.

Led executive reviews of overall marketing performance of integrated campaign analytics including revenue and cost performance. Managed predictive analytics and data visualization initiatives that uncovered valuable customer/account insights and campaign effectiveness recommendations.

Deployed comprehensive marketing campaign performance measurement dashboards utilizing Tableau with highly visual and interactive views including Performance Funnels, Trended Views of KPI’s, deep dives on Leads & Opportunities; all views integrated within CRM for easy access to both Sales & Marketing.

Results: Intel Online Sales Group tripled the footprint and customer base in the first 2 years.

Sr. Manager, MarTech Solutions - 2005 – 2008, Intel Corp., Santa Clara

Developed and managed strategy and worldwide implementation of standardized budgeting and financial planning process for marketing campaigns by deploying industry leading planning tools. Key components included marketing data management, business intelligence solution using a six sigma business process resulting in closed-loop visibility.

Launched executive dashboard and operational reports to manage & facilitate tracking of our worldwide direct marketing strategies segmented by brand, media mix, audience, location, etc. Launched a multi-channel measurement and scoring system with our global media agency that increased visibility of conversions from digital investments. Brought in new Social Media Listening capability for uncovering customer sentiment dispersed across online sources and formed an Intel Center of Excellence that helps marketers identify trends to better meet customer’s needs.

PROFESSIONAL ASSOCIATIONS, HONORS & AWARDS, PUBLICATIONS

Oracle Marketing Cloud Customer Advisory Board

Leadspace Customer Advisory Board

Sirius Decision Summit speaker

Project written up as a Sirius Decision Select Study - https://www.siriusdecisions.com/Research-Articles/I/IntelOperationalizingGlobalDemandCreation

Article Published in: Emerging Growth Strategies, Demand Creation Strategies (August 2015) Intel: Operationalizing Global Demand Creation by bringing its demand creation programs under one management and one technology, Intel delivered dramatic results in efficiency, collaboration, visibility and governance

Oracle Marketing Cloud Eloqua Markie Finalist, 2016

Prestigious Intel Quality Award, 2014 - Awarded for scaling Intel’s reach, relationship, and revenue goal with the changing digital landscape in the buyer journey for new mobile and Internet-of-Things customers

Sirius Decisions Technology Exchange Panelist on weaving marketing technology strategy (2015)

Teradata Marketing summit speaker & APEX Award Winner (2013)

EDUCATION

Executive Education Program, Stanford University

B.S. Economics, Business/Managerial Economics with emphasis in Computer Science, University of California, Berkeley

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