IT Analyst, Market research, marketing analyst, consultant

My career and professional experience has provided me with a variety of skills and expertise in different areas that include IT, Marketing, Market Research and Sales. I am pursuing a full-time position in either IT or Sales and Marketing. Demonstrated effectiveness in my job and strong knowledge in IT and Marketing field. AREAS OF EXPERTISE – KEYWORDS

IT – IT Analyst – SQL Server – Technical Support - Auditing Business Development - Sales Planner - Sales Representative - Business Analyst - Marketing Online – Marketing & Communications – Trade Marketing - Marketing Analyst - Marketing Research - Airlines - Team Leadership - Multicultural Environments - Customer Service - Networking

EXPERIENCE

2016 HOLD4U (Gainesville, Fl)

Web Developer and IT engineer: Responsible for the design, layout and coding of the corporate Hold4U website

(technical, maintenance and graphical aspects: how the site works and how it looks).

2014-2016 AVIOPARTS AEROSPACE PRODUCTS (Madrid)

Key Account Manager and IT Analyst: Responsible for managing Avioparts Aerospace key accounts, maintaining a long term relationship with airlines and MRO accounts and maximizing sales opportunities within them. Duties include: develop and implement an integral role in new business pitches and hold responsibility for the effective on-boarding of new Airlines and MRO clients. Responsible for the development and achievement of the international sales strategy under the supervision of the General Manager. Focus on growing and developing existing clients, together with generating new business. Develop Avioparts business plans for all current and opportunity tender business. Act as the key interface between the customer and all relevant divisions.

I have also been part of the ERP implementation project and I was assigned as an internal consultant to establish SAP in the company. I also managed and updated its corporate website and developed the online digital marketing.

2005-2014 AIR EUROPA LINEAS AEREAS S.A.U. (Madrid) I have developed different roles in the company:

• National Sales and Planning Analyst: Generate daily, weekly and monthly standardized reports with precision for the Operational and Ecommerce business divisions utilizing Excel & SPSS (utilizing functions including lookups, pivot table, if statements SQL Server (AEA- Amadeus DB maintenance), Web Analytics

implementation and recommendations and campaign

tracking. Identify new segments into the national and local market developing national data researches.

Assist with economic forecasting for internal clients, data preparation and statistical analysis. Creation and design of several new TV/radio/magazine commercials.

• Sales Internship: Prepare materials for events and for the National Sales Director. Identify, monitor and interpret key global macroeconomic annual indicators for the company. QA audit.

• Flight Attendant: Ensure the safety and comfort of passengers during the flight.

2013-2014 O-DVISION (New York)

IT Business Analyst: Gap Analysis, IT plans and web developer. Responsible for the design, implementation and operational support of the DB. This includes high thread availability, backups, performance monitoring and

optimization; focusing on SQL Server and SSRS tracking and resolving DB related incidents and requests, making request DB changes and responding to related alerts and escalations as needed.

2010-2012 M.P. Barcelona Inc. (New York)

Market and IT Analyst. Research of new products and prepare them for commercialization identifying customer needs, motivations, and value propositions. Identify new markets (LATAM).

Develop, recommend, produce and present quantitative and qualitative market research results identifying inside marketing deficiencies, new investors, trends and

determining strategic plans. Track the performance of client ads and reviewing statistical data.

I also developed some IT functions (day to day

computer/network troubleshooting, Dreamweaver web

design) in order to save costs to the company.

2010-2011 Fernandopineda.com –Freelance- (New York) Web Developer, Community Manager and network

administrator for the #39 International ING-New York City Marathon Sponsor. HTML, Java, Javascript and MySQL. Establishment of enterprise wide information security program. Assembly, installation, repair, maintenance and upgrading of desktop and notebook Mac and PC

computers. Maintenance of a MySQL DB and Installation and maintenance of backup systems.

2005-2006 LagunAir (León)

• Marketing Analyst. Responsible of strategic planning research to develop competitive strategies. Provide analysis of the company’s website traffic for key clients including monthly updates and yearly summaries and ad hoc requests. Identify and monitor competitors and research market conditions in the regional aviation industry that may affect sales.

• IT Analyst: talking to our different Spanish offices fixing equipment and peripherals, setting up new equipment and upgrading existing systems. Testing and servicing equipment recording problems and their solutions for future reference and training clients on new systems or software applications.

2004-2005 ICTS (Madrid)

International Security Screener for the U.S Transportation Security Administration (TSA). Development of all Airport security (safe sand safety) procedures applied in all American Airlines flights.

2002 TELEFÓNICA (Madrid)

IT Frontline Call Center Agent working with Via Digital TV. I was working for the IT service desk answering calls from individual and corporate customers analyzing and isolating trouble conditions about digital TV decoders, networking... 2001-present IT Analyst & Technical Support –Freelance- (Madrid, New York)

Technical support to customers in the day-to-day computer operations: Mac&PC software and hardware. Network, security systems and Macintosh.

2001-present Web Developer –Freelance- (Madrid - New York - Gainesville, Fl)

Responsible for working on a range of projects, designing appealing websites. Developing and maintaining the front end functionality of websites. Ex: http://www.hold4u.es, http://www.crees-manu.org, http://www.o-dvision.com... EDUCATION

• International MBA

University UNED

Madrid, Spain. 2011

• BS Degree in Marketing and Market Research

Universidad Pontificia Comillas (ICADE)

Madrid, Spain. 2008

• Computer Engineering

Universidad Pontificia Comillas (ICAI)

Madrid, Spain. 2004

• Medium Degree at the Royal Spanish Conservatory of Music. Madrid, Spain. 1992

PERSONAL SKILLS AND OTHER INFORMATION

Languages:

Spanish (native speaker), English (excellent), German (basic) Other certificates:

• Adobe Dreamweaver, Photoshop & Illustrator CS5

Enterprise Center at Fashion Institute of Technology (FIT) State University of New York. New York (USA). 2011

• International Security Program

US Department of Homeland Security (TSA)

Flagship University. American Airlines . Dallas Fortworth, Texas. 2004 PUBLICATIONS AND CONGRESSES (COMPUTER ENGINEERING & MARKETING)

• Fernando Guijarro Barrigón, Óscar A. Toledo Pérez, M.A. Sicilia Urbán

‘A practice approach to the navigation and annotation of web’s resources through ontologies’. (Java, UML, RDF, OWL).

McGraw Hill. Vol. 2, 2003, ISBN 84-481-3968-2, Pages 142-151 Second International Conference on Technology, Knowledge and Society. Universidad Pontificia de Salamanca (Madrid, Spain). May 7-9, 2003

• Online Marketing Real Cases.

Universidad Pontificia Comillas (Madrid, Spain). March-April 2006/2007 References are available upon request

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