Marketing Manager

Sebastian J. Gorham

415-***-**** • *** Cascade Dr. Mill Valley, Ca. 94941 • ********@*****.***

• https://pe.linkedin.com/in/gorhamsj

MARKETING MANAGER

A dynamic, pragmatic and results-driven marketing professional with around 8 years of experience in the technology sector. Horizontal thinker who simplifies the complex and delivers end-to-end planning and execution. Delivered multiple large-scale projects in key industries including healthcare, banking, retail, government and consumer goods. Experienced in leading transformational change. Awarded for outstanding leadership managing heterogeneous cross-functional teams and collaboration in key marketing roles at Fortune 500 Corporation. Exercises good business judgment under pressure, with enthusiasm, and dedication. Specialties include:

CRM

SaaS

Marketing Strategy

Integrated Marketing

Marketing Communications

Social Media

Product Management

Product Marketing

Sales Engagement

Marketing Research

Relationship Management

B2B /B2C Marketing

Mobile Marketing

Email Marketing

Marketing Automation

PROFESSIONAL EXPERIENCE

KREDITECH Oct. 2015- Feb. 2017

Managing Director Lima, Peru

Country Manager and responsible for ramping-up B2C operations. Oversaw 15 direct reports in Marketing, Operations, CRM, Debt Collection, the Call Center, Accounting, and the Public Relations departments. Responsible for managing the US$ 10 million budget, strategic & tactical direction, and product ownership in Peru. (https://www.kreditech.com/) Key Contributions:

Developed more focused debt collections strategies and standards. Initiated and managed tracking systems for due and overdue loan clients, resulting in collections of > US$/ 100,000 potential losses.

Spear-headed the partner migration program to banks and pharmacies resulting in the elimination of informal processes, saving over US$ 3,000 to US$ 10,000 per month.

Increased web traffic 283% through effective campaign management: SEO/SEM, Inbound Marketing, Database Marketing, Email Marketing, Social Media, Content & Display Advertising Campaigns.

Led agency relationships and budgets (circa $US 1 million) for xRM /CRM, Social and Insight suppliers to drive value, strategic direction and achieve business goals.

Grew paid-out applications to over 20k applications per month. Operations Manager (Product) Jan. 2015- Oct. 2015

Joined operations team to support company’s high growth products including K24, Monedo, Zaimo, and Fleixinero. Identified, implemented and oversaw the execution of the operational plans across areas, as diverse as: Operations, Debt Collection, Product, Marketing and Accounting.

Key Contributions:

Orchestrated Email Marketing Strategy across brand portfolio. Full Lifecycle marketing approach including acquisition, list growth, nurture, conversion, abandonment, cross-sell, retention, engagement and cross-channel communications strategy to over 500k opt-in recipients.

Grew in-house database 20x and led lead nurturing and event database marketing and developed an accelerated penetration strategy into non-traditional segments throughout all of Peru.

Enabled my team to ship solutions that increased the number of applications, engagement, average monthly payback, and reduced bug reports.

LIDERATIS SAC April 2013- June 2014

WW Marketing Director (EMM Solutions) Lima, Peru

Recruited to manage the world-wide sales portfolio of IBM Enterprise SaaS solutions and the EMM product suite

(Including Unica, XTIFY, Tealeaf and Cognos). Established priorities and developed recommendations to drive performance. Delivered unique/compelling POVs, strategic messaging and leadership proof points to improve the segment's market position, competitive advantage and business results. Ensured segment priorities were incorporated in to marketing plans, to help generate & progress new sales opportunities. (http://www.lideratis.com/) Key Contributions:

Led the implementation of IBM Unica/Campaign, working collaboratively to bring together multiple stakeholders to configure and integrate new platform, re-engineer existing processes and data feeds to bring a fully automated behavioral and event based eCRM program of 52 segmented campaigns across 6 brands to life.

Invited as a member, to the IBM product strategy advisory board, where I provided valuable insight on IBM EMM's go-to-market strategy and product roadmap.

Initiated and led efforts to diversify product portfolio, contributing to 320% revenue growth over a seven- month period.

L. LENGTON Aug. 2006- March. 2009; April 2010- April 2013 Sr. Digital Marketing Solutions Consultant

Lima, Peru

Provided leadership in harmonizing technology with organizational readiness, lead customers to successfully challenge old ways of thinking and establish new organization capabilities aligned for growth and achievement of strategic objectives. As Digital Consultant in diverse areas including Business Analytics, Marketing Automation, Lead Management, Customer Acquisition, Social, and Strategy of Lengton’s Global Business Services (GBS), I provided Data & Analytics PoCs as well as Marketing Enablement/Campaign Management solutions for RFP responses. I defined the business strategy for our clients in the region, many with a global footprint, through digital innovation. (http://www.llengton.com/) Key Contributions:

Exceeded targeted 230% QoQ for top E-Commerce in South America through leading and executing projects across digital transformation, operation transformation, business process re-engineering, target operating model, business strategy & IT Strategy.

Managed end to end of the campaign: Overall analytics strategy (business analytics focusing on quality analytics, services analytics, as well as customer analytics), targeting, trafficking, reporting and optimization. Drove higher ROI for key healthcare company, leading to additional sales and over 185% repeat business.

Internet Channel Transformation program for a top Peruvian retail bank that aimed to achieve consistent brand wide digital customer experience while reducing complexity through removal of legacy environments. OTHER EXPERIENCE: Microsoft- Project Consultant (2011); French Embassy (2005); Co-Founder Trendalong P2P lending (2002-2004).

EDUCATION

MASTERS IN CORPORATE FINANCE (2014)- Peru

Universidad Peruana de Ciencias Aplicadas (Dual Degree with EOI- Spain)- Top 5% of Class INTERNATIONAL MASTERS IN BUSINESS ADMINISTRATION (2010)- Spain –China –United States IEDE Business School / Tongji University (同济)- 2nd Place Ranking UC IRVINE (2010)

Certificate of International Business Operations and Management- 1st Place Ranking BACHELOR IN GEOLOGY, MINOR IN FRENCH (2006)- USA

Ohio Wesleyan University-1st place in Geology Department, Admitted into Sigma Xi Honors Society in 2005

Contact this candidate