Marketing Manager

Larkin McGowan

*************@***.***

linkedin.com/in/larkinmcgowan 925-***-****

MBA (Honors Graduate) with a firm grasp on big-picture, long-term business planning with skilled abilities to manage the daily logistics to meet the organizational goals. 10 years marketing management, and 6 years of operations and business development. Highly driven, innovative and multi-dimensional, with high success in business process management and goal alignment. Skillfully leads in branding initiatives, strategic marketing plans, budget planning and oversight, large-complex projects, and management of department teams with efficiency and inspiration. Professional Experience

Director of Operations and Marketing January 2014 - Present Options for Women of California, Concord, CA Medical Clinic

• Improve workflow, data accuracy, and multi channel campaigns through spearheading company-wide transition to new CRM software and innovative processes.

• Project manager over marketing initiatives and analysis resulting in historical revenue increases FY 2015, FY 2016, on target FY 2017.

• Manage annual media budgets, advertising planning, messaging, email communications, events and signage.

• Set new precedent for pipeline development, cultivation, completion, KPI’s, and success story communications.

• Author and edit email campaigns, digital ad content, website content, blog content, and event marketing content utilizing best practices for SEO, SEM and brand strategies.

• Leadership in the development and implementation of marketing and public facing print advertising strategies resulting in 10% increase in client traffic.

• 15% increased web traffic due to implementation and oversight of SEO and digital optimization programs.

• Oversee 6 staff and 50+ administrative and event volunteers. Operations and Marketing Manager August 2012 - February 2015 JWD Ventures LLC, Placerville, CA Property Investment Firm

• Analyzed and reported on financials, property acquisition and sales data.

• Cross-functional leadership in start-up stages of property acquisition and investment firm.

• Established immediate credibility with vendors, contractors, individual contributors.

• Content creation print and web marketing materials. Director of Marketing and Publications June 2006 - August 2009 International House, Dublin, CA Humanitarian Aid Organization

• Pioneered strategic planning sessions, fundraising tool and tactic development, staff and volunteer management procedures.

• Successfully executed external marketing programs and internal training programs, driving significant year 1, 2 & 3 growth.

• Designed logos, trade show and conference booths, and a wide variety of print and digital publications, both internal and public facing.

• Executive Team in 501(c)(3) during the start-up stages. Import Specialist September 2003 - March 2006

U.S. Customs and Border Patrol, San Francisco, Ca Government

• Account Manager and Legal Counsel for Apple Computer, Intel, Cisco Systems, Monster Cable and many more large technology accounts.

linkedin.com/in/larkinmcgowan 925-***-****

Remember to smile today!

Education

MBA (Honors Recipient)

Saint Mary’s College, Moraga CA September 2016

• Earned Honors

• Hult Global Initiative Competitor: 2nd Place

MBA International Program: Doing Business in Europe SDA Bocconi School of Management, Milan, Italy June 2016

• Saint Mary’s College Collaboration

BA International Business Administration

Fresno Pacific University, Fresno, CA May 2002

• Honors: Cum Laude

• Student Body President (01-02)

• Student Body Director of Events (99-01)

• 4 Year Academic Cal Grant and 4 Year Music Scholarship from Fresno Pacific University

• Japanese Business Practices Program, Osaka, Japan Technical Knowledge International Experience

• Computer Networking

• Data Mapping

• CRM Implementations and Integrations

• Software Implementations and Integrations

• Sharepoint

• Office 365

• Powerpoint

• Word

• Excel

• Adobe Illustrator

• eTapestry

• Blackbaud

• Wordpress

• Quickbooks

• Tableau

• StatsPlus

• Audacity

• Pro-Tools

• Garage Band

• iMovie

• Squarespace

• Wix

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• 2016 Milan, Italy:

• Two-weeks, Intensive MBA Course,

• Doing Business in Europe

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• 2015 Cusco, Peru:

• Two Weeks, Backpacking Trek

•

• 2010 Ireland

• Three Weeks, Cultural Study

•

• 2002 Siberia, Russia:

• Three Months, Humanitarian Aid Program

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• 2001 Osaka, Japan:

• One Month, Intensive BA Course,

• Doing Business in Japan

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• 2001 United Kingdom:

• One Month, Singer for Music Tour

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• 2000 Spain and France:

• One Month, Singer for Music Tour

•

• 1999 Ensenada, Mexico:

• One Month, Humanitarian Aid Program

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• 1999 Victoria, Canada:

• One Month Backpacking Trek

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