Data Research

Kaitlin McCleary

Objective

** *********, ******, ** *****

Phone: 949-***-****

Email: ***************@*****.***

Seeking an applied research position that uses demographic projection, statistical modeling, and other marketing methods in a professional sports or media organization. Education University of California, Irvine

Master of Arts, Social Sciences, Demographic and Social Analysis June, 2014 Thesis: “Does Cohort Size Matter? Exploring Homicide Rates and the Victim-Offender Relationship” Bachelor of Arts, Psychology and Social Behavior, Criminology Law and Society March, 2012 Cum Laude, Phi Beta Kappa

Quantitative Research Skills

Computing Windows 7/8/10 and Mac OSX operating systems; MS Office and Google applications; SAS, SPSS, and Stata statistical analysis systems; ArcGIS Desktop; Tableau and Domo platforms; Nielsen Systems (NPOWER, NNTV, Nielsen SocialGuide, myEvnts; Nielsen AdIntel; NCS/NBI); Star Media; Rentrak/comScore; MRI; Vision Critical; Facebook Insights; YouTube Analytics.

Statistics Sampling; least-squares, logistic and Poisson regression modeling; spatial modeling; significance testing; simulation modeling; data visualization.

Qualitative Research Skills

Observation Behavioral measurement and coding; ethnographic research. Interview Questionnaire design; structured interview; focus groups; human subjects protection. Work History

Analyst, Research and Advanced Measurement Game Show Network, 2017-Present Syndicated daily overnight ratings distribution; formulation of trend analyses, demographic and lifestyle reports; data automation; digital measurement; displaying data visually via dashboards. Research Analyst, Business Intelligence and Optimization NFL Media, 2015-2017 Database management; analysis of Nielsen and consumer insights data; ad hoc statistical analyses; business planning; report writing; presenting data visualization materials. Graduate Research Assistant University of California, Irvine, 2013-2014 Run experiments; code data; measure outcomes; analyze data; prepare research reports. Undergraduate Intern Down Syndrome Foundation of Orange County, 2012 Design and prepare classroom materials; assist in classroom activities; assist in writing grant proposals and promotional materials.

References available upon request

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