Marketing Communications Brand Management Collateral Development

Steven Prazak

********@***.*** • 404-***-****

North Atlanta area (Alpharetta, Roswell, Cumming, Norcross, Sandy Springs)

MARKETING COMMUNICATIONS

Brand Management Collateral Development Sales Support Client-Facing Communications

Creative and productive Marketing and Communications writing professional with fifteen years of diverse and increasingly responsible experience in a variety of industries. Proven strengths in creative writing and editorial management, marketing collaterals, sales support, brand management, special events and presentations, and white paper production. Uniquely valued for collaboration with various SMEs to develop high impact communications. Both an individual contributor and a motivating team leader who works well with minimal supervision.

RECENT PROFESSIONAL EXPERIENCE

MedAssets (now called nThrive) April - Oct. 2016

Client Communications Specialist

Took the lead in the writing/copy editing, implementation, management, evaluation, and publishing of all client-facing communications and online content via the company’s SalesForce-built Portal and client delivery through Marketo

• Managed and monitored an approval system for clearing and cross-clearing client-facing communications and content via teams of subject matter experts and senior management

• Worked and participated with management and SMEs to develop position statements within client communications that best support corporate objectives with informative, relevant, and compelling content

• Served as the point of contact for internal clients, and provided communications and writing support for projects and materials including newsletters, online content, press releases, and some internal communications

• Ensured consistency of corporate branding and language in all communications

• Maintained and managed the client mailing lists

Billian Publishing, Inc. Nov. 2002 - Dec. 2015

Including the healthcare business intelligence division Billian’s HealthDATA and the publications Textile World, Boating World, Art &Antiques

Marketing Manager

Created, wrote, designed, and produced over a thousand different marketing, sales support, proposals, and collateral materials both for print and digital; promoting advertising, events, sponsorships, subscriptions, and others.

• Designed and produced all white papers, both print and digital

• Created PowerPoints and other printed sales presentations for the various sales staffs

• Produced quarterly sales evaluation reports (for Billian’s HealthDATA) charting and cross-referencing the customers’ own industries, products and sales histories as well as the corresponding trends and trajectories

• Created annual surveys digitally sent to readers that determined audience demographics, as well as gauging their interests, activities, and motivations

• Produced annual Media Kits for all affiliated publications, both print & digital

• Maintained a strong working relationship with several Atlanta-area printers of various sizes used both for their strengths and cost-effectiveness

• Wrote, designed, and produced signage and accompanying printed materials for numerous corporate events

• Created and produced house ads for Billian’s various properties in outside publications and websites

• Worked with the post office and, occasionally, mail houses to coordinate efficient and cost-effective mailings

• Managed a LinkedIn group of Billian’s Portal users

• Performed voice-over instructions in online HealthDATA tutorials

EARLIER CAREER HISTORY

CMP Media (formerly Miller Freeman) April 1996 - Sept. 2001

Publishers of Circuits Assembly, PC Fabrication, Printed Circuit Design

Marketing & Design Manager

Created, wrote, designed, and produced hundreds of brochures, mailers and other printed pieces boosting advertising revenue and product awareness among ‘PC board’ publication titles, including show guides for various PC board manufacturing-themed trade events

SOFTWARE & SYSTEM EXPERIENCE

Outlook, Microsoft Word, Excel, PowerPoint, QuarkXPress, Photoshop, Illustrator, SalesForce, Marketo, Sharepoint, Google Analytics

EDUCATION

University of South Carolina, B.A.: Journalism - Advertising/PR/Creative Writing

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