Marketing Communications Manager

LAURIE BERNSTORF-JACOBER

** ***** **, *********, ** 07401

*********@***.*** 201-***-****

AD INC/J. KAPLAN ADVERTISING, Teaneck, NJ (March 1994-present)

General Manager, Senior Account Executive, Account Executive

Clients: Sotheby’s International Real Estate, DialAmerica Marketing, PC Help Services, RE/MAX of NJ, Century 21, Prudential Real Estate, Coldwell Banker, Keller Williams

Supervised all agency creative and business activity for Print and Digital Ads

• Instrumental in expanding print accounts to digital accounts

• Assisted with Social Media and Blogging Programs

Managed all Department Staffing including:

• Account Executives, Graphics Designers, Bookkeeping, Administrative, Freelancers, Vendor Relations

Directed all Public Relations Programs

• Wrote Press Releases, Byline Articles, Newsletters, Web Copy, Ghost Blogging

Pitched stories to Newspaper and Magazine editors.

Coordinated Client Relations

Conducted Marketing Presentations to prospects and established clients

• Represented company at Trade Shows

Maintained client contacts, status reports, budget reports, program calendars

CB COMMERCIAL REAL ESTATE, Hackensack, NJ (March 1991-March 1994)

Public Relations Manager

Maintained all aspects of public relations for New Jersey sales offices

Wrote press release on company sales/clients, media trends, and sales force

Pitched to industry publications local and national newspapers.

Coordinated internal communications between NJ offices and California corporate office

Created internal newsletter and contributed to national newsletter.

• Wrote stories, took photos, designed layout

UNISYS CORPORATION, Woodcliff Lake, NJ (May 1989-March 1991)

Senior Public Relations/Employee Communications Specialist for Timeplex Subsidiary.

Managed all Publications including writing production and international distribution

• 4 color quarterly magazine, monthly employee newspaper, tradeshow publications, brochures

• Wrote bylined articles, columns, news stories

• Managed outside printers and designers

• Took photos, designed layout

Coordinated Employee Communications Programs

• Worked with Human Resources on Company Benefits program

• Wrote and designed manuals and brochures

• Maintained Corporate Community Relations and Fund Raisers

Developed Product Public Relations

• Pitched new products to industry media

• Assisted with product launch releases, press conference kits

VERIZON (Bell Atlantic Corporation)

Public Relations Manager for financial subsidiary, Capital Corp. (April 1988-May 1989)

Managed all publications including newsletters, brochures, annual reports

Wrote press releases and bylined articles for senior management

Pitched stories and maintained trade media relations in several areas:

• Medical Trade Media for company Hospital Equipment Leasing Program

• Restaurant Franchise Media for Fast Food Franchise leasing program

• Real Estate Media for company’s Real Estate subsidiary

Coordinated promotions and trade show exhibits.

• Represented company at industry trade shows

SCHLOTT REALTORS, Wayne, NJ (largest privately owned real estate firm in US)

Public Relations Manager, Internal Communications Manager (April 1985-Jan 1988)

Wrote Press Releases, bylined articles and newspaper columns

Pitched stories for newspapers, trade publications and local television L Produced company’s monthly newsletter

• Wrote, designed and took photos

• Coordinated printer and vendor relations

Supervised all aspects community relations for Northern New Jersey and New York region.

• Toys for Tots Program, Thanksgiving Food Drive

NORTH JERSEY MEDIA (Ridgewood News) Ridgewood, NJ (July 1983-April 1984)

Senior Editor, Staff Reporter

Served as senior for lifestyle/society section

• Supervised production, writing, editing and layout, paste-up and photography.

• Managed staff of writers, freelancers and copy editors

Staff Writer for five publications, covered municipal meetings, news events, police activity and took photos.

Education

Bachelor of Arts, Major in Communications with Journalism emphasis. Minor in Business Administration with Marketing emphasis. Wittenberg University, Springfield, Ohio. June 1983

Computer Skills

Microsoft Office Suite, Adobe Creative Suite

Related Experience

Volunteer Publicity Chairman for American Cancer Society

Freelance publicity Creative Public Relations, Hackensack University Medical Center

North Jersey Press Club-Served as President, Executive Board Member and Multi award recipient.

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