Data Analysis,Machine Learning,SQL,Tableau,R,SAS,Google Analytics

Yuman (Becky) Liang

Chicago, IL ***** Tel: ***- *76- 7414 Email: ********@*****.*** EDUCATION

DePaul University Chicago, IL

Master’s Degree in Predictive Analytics, GPA 3.55/4.0 (Marketing Concentration) 09/2014 – 11/2016 Award: Kellstadt Dean’s Scholarship

Guangdong University of Finance and Economics Guangzhou, China Bachelors’ Degree in International Business 09/2010- 07/2014 Award: Gold Award in National Challenge Cup of Business Contest (Project Leader) CERTIFICATIONS

• Google Analytics Individual Qualification 01/2017- 07/2018

• R Programming Coursera, 07/2016

• SAS Certified Based Programmer for SAS 9.0 SAS Institute, 02/2016 WORK EXPERIENCES

Digital Strategy Intern 09/2016 – 12/2016 Chicago, IL LotLinx, Inc. (a digital advertising technology company for automotive dealers, headquarter in Chicago)

• Extracted vehicle page views from various dimensions and metrics by Google Analytics

• Created monthly marketing campaign performance reports for more than 250 dealers with vlookup and pivot tables, reduced report generating time from 20 minutes to 7 minutes with R

• Assisted Client Services Team in visualizing 70k+ vehicles online campaign data with Tableau Data Analyst Intern 06/2016 – 08/2016 Chicago, IL Jane Addams Resource Corporation (a non- profit technical training provider)

• Merged, modified and summarized spreadsheets with 1000 clients’ information with EXCEL

• Using R to preprocess data, do quantitative statistical analysis and visualization

• Built model with machine learning techniques and pruned parameters for model optimization

• Generated report and presented results to 3 directors, assisting them in development strategies PROJECT EXPERIENCES

Comparison of Classifiers on Different Types of Datasets(Python) 01/2016 – 03/2016

• Built model with Decision Tree, Naïve Bayes, K- Nearest Neighbor by Python numpy, scikit- learn

• Evaluated and compared model performance on different datasets based on accuracy Time Series Analysis of U.S Unemployment Rate (R) 09/2015 – 11/2015

• Tested stationarity and seasonality, built SARIMA time series model and diagnosed model with R

• Forecasted with SARIMA model and figured out that prediction is 3.24% off from actual values New Market Place for ‘Herborist’ (SPSS) 09/2015- 11/2015

• Designed questionnaire including screening, behavioral, demographic and perceptual questions

• Obtained brand perception of ‘Herborist’ and its competitors in the market by Perception Analysis,

• Designed product launching strategies using Conjoint Analysis Linear Regression Analysis of Factors on Red Wine Quality (SAS) 01/2015 – 03/2015

• Performed data preprocessing and descriptive statistical analysis

• Constructed linear regression model and optimized model using stepwise regression

• Validated better performance of optimal model by analyzing parameters and residual analysis SKILLS

• Computer Skills: SQL, PL/SQL, Excel, PowerPoint, R, SAS(Macro), Tableau, Python, MATLAB

• Languages: Chinese, English, Cantonese

Yuman (Becky) Liang

Chicago, IL 60605 Tel: 312- 576- 7414 Email: ********@*****.*** Dear Hiring Manager:

My name is Yuman Liang. I graduated from DePaul University with Masters’ Degree in Predictive Analytics in November, 2016. I’m really interested in any opening opportunity regarding Data Analyst. Below can fully express my huge interest in this position and clarify that I’m an excellent candidate.

• Process knowledge in relational database, statistical analysis, data visualization and marketing analysis

• Process knowledge in various Machine Learning algorithms such as Linear Regression, Logistic Regression, Cluster Analysis, Factor Analysis, Time Series Analysis, PCA, KNN

• Process computer skills in SQL, PL/SQL, EXCEL, PowerPoint, R, SAS, Tableau, Python, Matlab

• Independent, detail-oriented and open-minded person with quick self-learning skill, critical analytical mind and good communication in team work. Love working in a challenging fast-paced environment As a data analyst intern in Jane Addams Resource Corporation, I once came across a problem on calculating distances between each clients’ working and studying locations from zipcodes. I took ‘R Programming’ online course and learnt how to generate loop function by myself with R. I believe these strong self-learning skills are critical for Analyst role. Besides, I always simplified and visualized my findings and recommendations to fully translate my ideas clearly and brought up insights to assist Program Directors for future development strategy. After figuring out that criminal background influenced most on ‘Job Placement’, while educational background influenced most on ‘Retaining Jobs 180 days’, I raised that cultivating soft skills in learning program to compensate weakness of educational background will be necessary. My critical analytical thinking also prepared me well to bring the team and clients with value.

I can always adapt well in different situation with strong problem-solving ability and communicate well with employees in different levels. When worked as a Digital Strategy intern in LotLinx, I helped this fast growing digital advertising company in automotive clients’ performance report and digital analysis. As a freshman in Digital Analytics, I quickly adapted into this new area by learning Google Analytics online and from my team members. This provides me an important opportunity by opening a window of digital marketing campaign to gain understanding of some digital analytics concepts, such as SEM, SEO, Organic Search, Referral. Besides, I utilized my R skills to help my team reduce report generating time from 20 minutes to 7 minutes after noticing that they have an inefficient problem.

Basing on my previous educational background, internship experience, strong self-learning skills and analytical aptitude, I consider myself to be a great candidate for this position. I can contribute my analytical skills and business insights to work together with your team to drive business. I’m very willing to relocate and travel. Enclosed is my resume for your review. Please do not hesitate to reach me by phone or email listed above once you would like me to explain my capabilities in more details.

Yours Sincerely,

Yuman (Becky) Liang

Enclosure: Resume

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