Roman Petkevicius

acykdk@r.postjobfree.com

***** ** ***** **. ****: 503-***-****

Tigard, OR 97223 Home: 503-***-****

Senior Sales and Marketing Executive

** ***** ** ****** **** leadership and success, specializing in technology sector sales and marketing channel strategy development, implementation, management and market expansion

Professional Accomplishments

Managed $150M worldwide distribution and rental channel sales and marketing organization, 50% increase in sales and 25% growth margin increase in 5 years

Reduced the number of distributors from 42 to 19 in 2 years, resulting in increased partner loyalty through 25% growth in ASP, 10% in gross margins and 20% in market share

Growth in sales and profitability came from the implementation of the industry’s first functional (MSRP) discount program

Initiated partnerships with key worldwide distributors (Newark, Frys, DigiKey, Mouser and Stanley)

Developed a sales channel to address new market opportunities in the Public Works market, growing sales 50%

Areas of Expertise

Combine experience in channel sales and marketing management to drive growth in revenue, market share and profit performance.

Communicate a strategic sales vision to manufacturer and channel partners management and sales force

Identify new market opportunities and effective sales channels

Develop unique sales and marketing programs

Miller Heiman sales process

Market and Domain Experience

Test and Measurement

Mobile Communications

Public Works and municipalities

Electronic hardware design

Manufacturing and construction

Field test and maintenance

Professional Experience:

04/16 to 12/16: Lgi, Portland OR - Director of Channel Sales

03/14 to 04/16: Sonetics Corporation, Portland OR - Western Region Sales Manager

01/12 to 10/13: Big Al’s Steaks, Tualatin OR - Franchise Owner and Operator

01/09 to 10/11: LeCroy, Chestnut Ridge NY - Director of Indirect Channel Sales

01/95 to 11/08: Tektronix, Beaverton OR

World Wide Value Segment Marketing Manager, 12/07-11/08

Americas Director of Complementary Channel Sales, 05/00-12/07

Northwest Distribution Sales Manager, 05/97-05/00

Business Development Manager, 1/95-5/97

Education:

MBA, Eastern Washington University, emphasis in Marketing

BA, Business Administration, Eastern Washington University, Marketing major

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