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VP of Product Management

Location:
Burlingame, California, United States
Posted:
January 29, 2017

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ALEX BRODSKY

*** ** ****** **** #*** Burlingame, CA 94010 ~ 415-***-**** ~ acyjok@r.postjobfree.com ~ www.linkedin.com/in/asbrodsky

Accomplished results-driven customer centric product leader with a rare combination of technical depth and business acumen, leading top performing teams through the full product development life cycle to deliver market successful brands.

PROFILE

Proven Track Record – Manage products through their full life-cycle from cradle to grave, design strategy and roadmap to deliver to market products that transform customer experiences, increase brand engagement, and drive revenue.

Results Oriented Leadership – Envision and execute value-creating insights; conceive and drive strategic direction; build and lead global multi-functional teams in the US, Europe, and Asia to deliver the highest quality products in a deadline driven industry.

Technology Savviness – Recognized expert with over 20 years of direct, hands-on experience in creating, managing, and optimizing SaaS, enterprise systems, e-commerce platforms, web infrastructure, cloud computing/AWS, and CRM.

AREAS OF EXPERTISE

•Product Management

•Leadership Skills

•Strategy & Execution

•Agile Software Development

•Customer Service

•System Architecture

•Cloud Computing / AWS

•Enterprise Systems

•SaaS

•Emerging Technologies

•E-Commerce Platforms

•Data Analytics

•Mobile and Web Infrastructures

•Consumer Brand Management

•Online Marketing

•Managing Process

•Offshore & Distributed Teams

•Team Management

ACHIEVEMENT HIGHLIGHTS

•Built global Product Management and Product Operation organizations, leading geographically dispersed teams of product managers from design to release of applications including workflow engines, application servers, business logic processor, and knowledgebase products.

•Used the latest technology and multi-functional teams to transform and grow a consumer brand from a 2-person, garage-based company into a 40 person internationally acclaimed brand with multi-million-dollar revenue for over 10 years.

•Employed big data analytics to predict and respond early to consumer trends, prepare for demand, optimize costs and pricing, and drive ROI to meet or exceed goals year after year.

•Designed and implemented company-wide product development infrastructure and processes; developed and installed a system to automate the multi-product, multi-platform release procedure.

•MS in Computer Science. Additional Languages – Russian, Czech.

PROFESSIONAL EXPERIENCE

Strategic Advisor, Technology and Product Mgmt Independent Consultant, San Francisco Bay Area, CA 2013 - Present

•Advise diverse organizations in US, Germany, and Eastern Europe regarding various product development activities for technical and consumer brands as well as development of business plans, fundraising, and delivering investor pitches

•Provide market definition, customer segmentation, unique value proposition, strategic direction, and guidance on outsourcing, offshore development

•Consult on technology identification, architecture, and implementation – cloud computing/AWS, e-commerce (Magento, Amazon Seller Central, etc.), UX, analytics, web and mobile presence

•Lead, direct and coordinate special projects and initiatives on behalf of executive leadership, frequently involving other executive officers and/or outside agencies

•Examine and re-engineer operations and procedures, formulate policy, and develop and implement new strategies and procedures

Interim CEO / Chief Product Officer IGIGI, San Francisco, CA 2012 - 2016

•Built an internationally acclaimed brand; evaluated, redefined, and drove strategic direction; interpreted company's vision, defined product roadmap, and developed technology necessary to shorten production cycles with rapid product release and deliver a world class customer experience

•Grew the business to the next level with: almost $7M in sales for 3 consecutive years in the row; monthly website visitors to 300K; selling the products in over 70 countries through the website, partner sites, as well as independent stores

•Using various strategies, grew the social media presence to 140K fans on Facebook, 20K followers on Instagram, 16K followers on Twitter, and 12K followers on Pinterest

•Using the Agile methodologies, designed and managed the implementation of the Business Process Integration system that allowed seamless automated communication between various in-house used systems (e-commerce, PLM, order processing and fulfillment, and customer service tools) and outside entities (3rd party partner sales channels that included Amazon Seller Central and EBay, as well as SugarCRM, Zendesk, FedEx, Google Analytics, AgilOne predictive analytics) using SOAP/DOM/XML

•Managed a team of 40 globally dispersed employees and consultants (San Francisco, Romania, Turkey, Russia)

•IGIGI was selected by the Internet Retailer magazine as one of Top Second 500 E-commerce Sites of 2013

•Successfully sold the company in 2016

Chief Marketing and Product Officer IGIGI, San Francisco, CA 2007 - 2012

•Drove high impact strategy, innovation, and turnaround initiatives to consistently exceed financial goals, boosting sales to almost $5M, while increasing customer base from practically 0 to 20,000 with over 30% retention rate and the return rate under 15%. Increased the average order value from $95 to $205

•Employed big data analytics, combining data from web browsing and purchasing patterns, social media, industry forecasts, existing customer records, etc., to predict trends, prepare for demand, pinpoint customers, optimize pricing and promotions, and monitor real-time analytics and results

•Architected entirely new technology infrastructure (Magento, AWS, NGINX, RWD, WordPress, etc.), designed mobile strategy, and re-launched e-commerce site to scale from 2K to 15K users/day, taking advantage of more effective technologies to cut costs and maximize efficiencies and managing teams of local and offshore developers

•Managed implementation of innovative supply chain strategies, using the JIT model, that reduced time of the design-to-production product life cycle by more than 80%, from six months to one, increased new product releases from 3/year to 2/week, and ensured accurate and timely fulfillment

•Raised Series A funding of over $1.5M through friends/family and angel investors

•IGIGI was selected by the Internet Retailer magazine as one of Top 500 E-commerce Sites of 2011

Chief Information Technology Officer IGIGI, San Francisco, CA 2003 - 2006

•Built organizational framework to support a comprehensive product development ecosystem.

•Managed all technology implementations including website development, e-commerce, and automated customer interactions

•Grew annual sales from $30K to over $2M while increasing the brand awareness, product selection

•Architected and managed hands-on the e-commerce environment to use the latest technologies (LAMP, Miva, ColdFusion) to allow for scale from 200 to 5K users/day

•Designed and developed a personalized Refer-A-Friend application as well as a Product Design Feedback application using LAMP. The latter application was used to solicit design feedback from customers to merchandise the bestselling collections

Senior Director of Product Management Exigen Group, San Francisco, CA 2000 - 2002

•Built and managed global Product Management and Product Operation organizations, growing the team from 5 to 17 geographically dispersed product managers who led entire lifecycle from design to integration of cutting-edge and system transformative hosted applications for major global clients

•Integrated development organizations of acquired companies across geographies, successfully incorporated teams from Eastern Europe, Los Angeles, and New Jersey, ~400 people as well as 8 heterogeneous product sets

•Directed the development and release of products within the organization. Integrated disparate products into a single platform. Consequently, released 12 new enterprise-level products based on this platform

•Implemented IEEE-based product documentation model, product release gating model, and engineering processes including code control management, common development environments, code reviews, and structured QA

OTHER PROFESSIONAL EXPERIENCE

Senior Director of Product Engineering Harvest Technology, San Francisco, CA 1999 - 2000

Senior Account Manager, Professional Services Extricity, Redwood Shores, CA 1997 - 1999

Product Development Manager Keynote Systems, San Mateo, CA 1996 - 1997

Senior Software Analyst JP Morgan, New York, NY 1993 - 1996

Software IT Architect Genesys Systems, Carlsbad, Czech Republic 1992 - 1993

Associate Engineer Grumman Aerospace, Bethpage, NY 1989 - 1993

EDUCATION AND CERTIFICATION

Master of Science, Computer Science, Columbia University, New York, NY

Bachelor of Science, Physics with Minor in Computer Science, University at Albany / SUNY, Albany, NY

Amazon's AWS Certified Solutions Architect – Associate (In Progress)



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