Marketing, Business Analysis

Silver Ying Zhou

**** ** **** **. ********* Apartment 833, Seattle, WA 98105

206-***-**** *******@**.***

Highly motivated and results oriented marketing professional with 6-year experience in strategic marketing and product management, excellent analytical and collaboration skills

EDUCATION

The Michael G. Foster School of Business, University of Washington, Seattle, WA Jun 2017

Master of Business Administration, concentrations in Global Business and Marketing

VP of External Engagement, Healthcare and Biotech Association

Board member of Global Business Center of Foster School of Business, VP of Global Business Association

Institute of Higher Education, FuDan University, Shanghai, China Jun 2010

Master of Education, major in Medical Education

School of Public Health, FuDan University, Shanghai, China Jun 2007

Bachelor of Medicine, major in Preventive Medicine; Second major in International Economy and Trade

EXPERIENCE

Philips Healthcare, Seattle, WA Summer 2016

MBA Intern, Customer Retention & Value Segment

Designed market research to identify business potential and customer preference on Image Guided Therapy and to make evidence-based product decision

Analyzed 500+ customer online survey response and 60+ focus group review; proposed actionable recommendations to Service team, actively driving the growth of $60m value-based business

CoMotion, UW, Seattle, WA 2016

Innovation Fund Fellowship, commercialization for new technology and innovation

Conducted primary research for 3 Health-Tech innovation projects and developed their go-to-market strategies

Swedish Medical Center (member of Providence Health & Service), Seattle, WA 2016

Intern, Cultural Responsive Care & International Initiatives

Upgraded patient navigation program for Asian customers; Secondary researches on physical exam program

3M China LTD, Shanghai, China 2013-2015

Senior National Marketing Manager, Infection Prevention Division, Healthcare Group (2014-2015)

Managed P&L of three product lines, reviewed and revised 3-year product strategy plan

Grew revenue of the Greater China Patient Warming (PW) products from $0 to $4m establishing education-focused marketing strategy, clearly segmenting and targeting high potential customers

Proposed and practiced the first national clinical study program: recruited 28 top hospitals, developed 20+ new customers and 15 new key opinion leaders(KOLs) and extended market coverage from 2 to 10+ provinces

Launched a series of digital marketing programs by partnering with Chinese Anesthesiologist Association(CAA), thus significantly drove 3M market share and brand awareness, gained high quality leads from 20+ top hospitals

Developed PW product introduction roadmap with Global team based on solid market projection and analysis

New Product Introduction(NPI) Manager, Infection Prevention Division, Healthcare Group (2013)

Managed surgical antiseptic NPI from idea to launch by gathering VOC/VOM, conducting field test, forecasting market size and calculating ROI and developed pricing and marketing strategies

Shanghai Pharmaceuticals Co. Ltd (SHAPHAR), Shanghai, China 2010-2013

Strategy and Analysis Manager, Business Intelligence and Strategy Dept. (2011-2013)

Led team on projects covering new market introduction, new segment opportunity analysis, e-channel development, etc.

Designed company-level 3-year strategic plan: externally consulted with McKinsey, Frost & Sullivan and local governmental institutes, internally surveyed 80+ front-line managers covering 10 provinces

Proposed business plan for entering untouched segment in primary care market ($ 0.8m incremental sales in Year 1): Led a project team and surveyed 100+ potential target customers in person, forecasted 5-year market size and potential financial return to the company

Business Analyst, Business Intelligence and Strategy Dept. (2010)

SKILLS AND ACTIVITIES

Completed half-year hospital residency, and internship in local CDC and Administration of Public Health

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