Sales Marketing

SHAIZA TRIGILIO

510-***-**** ******.****@*****.*** Union City, CA LinkedIn: https://www.linkedin.com/in/shaiza-trigilio

Summary

Innovative Marketing and Planning Professional with more than 15 years of experience in analytics across retail environments. Talented leader, skilled in strategic marketing and creative problem solving, with superior ability to analyze key business factors, translating analysis into accurate, timely, and actionable strategies to drive results. Effective at executing dynamic changes to enhance customer life cycle management, loyalty programs, and segmentation. Skilled negotiator with strong vendor relationships, built on a reputation of high integrity and collaboration.

Core Competencies

Category Management

Strategic Planning

Forecasting

Market Assessments

Influencing/Negotiation

Cost Savings

Revenue Generation

Plan Management

Buyer/Price Positioning

Schematics/Promotions

Collaboration/Teaming

Technical Aptitude

Experience

Sales/Buyer -Coast Tropical 2015 to Current

Manage established client accounts – contact clients regularly to establish and maintain effective working relationships.

Buyer for specialty produce and military

Category Analyst II/Manager - SAFEWAY CORPORATE 1996 to 2015

International Desk (2014-2015)

Collaborated with management, vendors, pricing department, and procurement departments to ensure organization remained competitive within market through developing and communicating weekly marketing execution programs.

Analyzed weekly sales, volume, and gross profits, as well as assessed latest market trends to determine growing and declining categories.

Developed and tracked key performance measures and design and implement process changes to improve performance as needed.

Conducted category reviews, assessing brand performance across customer segments, stores, and items, creating custom schematics for entire nation.

Created post analysis reports for ethnic cluster stores on item performance.

Negotiated new item launches based on demographics for total company.

Non-Carb Beverages (2012-2014)

Forecasted weekly sales, volume,and gross profits, and worked closely with pricing and advertising departments to ensure ad and pricing competitive with market.

Managed $170M in annual revenues, achieving 15% year over year growth.

Determined the detailed supply, demand and other and timings needed to execute each

project based on internal & external constraints and launch dates.

Collaborated with vendors to create marketing and promotional strategies, as well as negotiate new item launches and distributions across 10 divisions.

Develop and document project management best practices and document templates, train cross functional team members on those practices and use of document templates.

Wrote competitive divisional ads to drive profitable sales and increase market shares.

Frozen Food (2006-2012)

Developed annual marketing plans for category profit and losses. Analyzed competition, and developed successful pricing and marketing strategies. Coached and trained team on best practices to drive sales.

Achieved 10% volume increase year over year, as well as leveraged gross margin by 12% and increased item movement by 8%.

Executed new item launches and shelf optimization, doubling market share on all launches within first 12 weeks.

Captured and maintained project data in the Product Lifecycle Management system to ensure team members can access current/latest project information

Planned and created holiday marketing strategies, driving sales and volume for frozen pies and vegetables.

Main Meal (2002-2006)

Created marketing plans for profit and losses categories with over $350M in annual sales. Advised senior management on daily and monthly sales and profit forecasts, and recommended strategies based on data.

Increased sales profitability by 5% and gained market share in both dollars and volume.

Introduced marketing plan that brought 5% of lapsed households back into shopping the categories.

Selected to mentor and train category analyst and promotional specialist in use of analytical tools, data manipulation, and analysis development; demonstrating how to best meet business needs through making strategic recommendations.

Anticipated potential problems or issues and proactively work with the cross-functional team to gather information required to make well-informed decisions and head off problems

Procurement Buyer –(1996-2002)

Led staff of 15 buyers, and managed category growth encompassing over 3500 items through forecasting and planning promotional, replenishment, and investment buys. Responsible for direct delivery and warehouse vendor and item file maintenance, communicating daily with vendors, traffic coordinators, and logistics personnel to resolve issues and potential problems.

Achieved annual revenue growth of 9%, and increased sales and profits 5 consecutive years.

Maintained 98% service level and an average turn of 26%.

Collaborated with accounting department to ensure accurate cost and funding on purchases.

Negotiated and built strong relationships with vendors across more than 60 (CPG) companies.

Technical Proficiencies

Microsoft Office (Word, Excel, Outlook, PowerPoint)

Apollo (Space Management Software)

Neilson Market Share Data/IRI Analyzers

Optura Analytics

Education

Bachelor of Science, Marketing and Advertising– University of Phoenix, Pleasanton, CA

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