Marketing Data Analyst

PAUL TASSIELLO

* ********* **** • Sicklerville, NJ 08081 • Mobile: 856-***-****

Email: ****.*********@*******.***

Extensive A.C. Nielsen database experience in a Fortune 100 consumer packaged foods company. Supported the Hellmann’s/Best Foods, Henri’s and Western pourable salad dressing brands with a combined SKU portfolio in excess of 100. Effective in creating customized topline reports; creating complex spreadsheets and graphic/non-graphic presentations; performing SKU rationalization analysis, including SKU discontinuance recommendations; and tracking new product introductions in order to determine their success.

EXPERIENCE: ENGILITY CORPORATION (formerly L-3 COMMUNICATIONS)

2007-2017 Documentation Specialist – Logistics Modernization Program (LMP), U.S. Army Marlton, NJ

As a contractor to the U.S. Army, I was the project lead / facilitator for briefs presented to top management, including the Commanding General (4-star), Lieutenant Generals, Major Generals, Brigadier Generals, Colonels, Lieutenant Colonels, Majors and high-level civilian Program dignitaries.

Continuously met with all presenters and upper management to analyze the message they were trying to convey in each brief. Demonstrated business acumen by successful manipulation of data to support intended message.

Leveraged my artistic skills to create graphic timelines, flowcharts, dashboards, scorecards, newsletters, flyers, templates, and customized graphics (e.g., logos, mastheads and customized objects inclusive of images with special effects, animation, sound clips, builds, and “mouse-drawn” objects).

Managed all Product Management Office (PMO) project timelines and deadlines

CAMPBELL SOUP COMPANY

2006-2007 Senior Administrative Assistant Camden, NJ

Supported the Business Director, Innovation for Sauces/Beverages/Simple Meals; Business Director, Beverage Innovation; Director of Finance, Beverages; Brand Managers and the Finance Department for the V8, Prego, and Pace brands

Created and updated complex spreadsheets and graphic/non-graphic presentations

Published the quarterly Campbell’s Sauces & Beverages newsletter utilizing MS Publisher

Prepared purchase requisitions for marketing projects

Scheduled meetings and managed busy calendars

Arranged travel through AMEX Business Travel

Prepared expense reports and purchased office supplies

SUNOCO, INC.

2002-2006 Executive Secretary Philadelphia, PA

Supported the Vice President, Manufacturing; Director, Financial Operations; Director, Commercial Sourcing and support groups for three departments

Ran numerous financial reports utilizing the FAMIS database (responsibility center, inventory, product profitability, income statements, funds flow and flash reports) for top management

Created and updated graphic and non-graphic presentations

Contributed in preparation of quarterly financial updates by manipulation of raw data into complex spreadsheets and graphic charts to present Chemicals Division's financial status to top management

Scheduled meetings and managed busy calendars

Interacted with vendors on a daily basis

Managed departmental ETR

Prepared expense reports and purchased office supplies

Paul Tassiello

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1989-2001 UNILEVER BESTFOODS N.A.

1995-2001 Marketing Data Analyst Englewood Cliffs, NJ

Supported the Senior Product Manager of Hellmann’s/Best Foods and the Product Manager of Henri’s and Western pourable salad dressings

Tracked relevant category, brand and competitive activity (consumption, market share, pricing, distribution and merchandising) to effectively analyze each brand’s growth

Compiled monthly report on brand shipments (broken out by flavor and SKU) by geography (division, region and market) and class of trade (grocery, mass-merchandisers, government and drug and club stores) to identify where each pound of product was shipped

Performed SKU rationalization analysis and made recommendations for SKU/flavor discontinuance

Prepared status reports to communicate the brands’ and category’s growth/decline for top management

Contributed in preparation of annual strategic and marketing plan presentations by manipulation of raw data into complex spreadsheets and graphic charts to demonstrate state of the businesses to top management

EDUCATION: CAMDEN COUNTY COLLEGE Blackwood, NJ

Coursework for Associates Degree in Business Management

G.P.A. to date – 4.0

ADDITIONAL: Software Proficiency

Microsoft Office (Word, Excel, PowerPoint, and Publisher)

Microsoft Outlook and Lotus Notes

Gelco and Ariba Expense Reporting Systems

I2 and EMAA eProcurement Systems

PeopleSoft

SharePoint

Nielsen Nite and Report Writer (databases)

Chemicals FAMIS

Decision Support Systems and SiPilot (internal databases)

Internet / Intranet

Trend Multiple Listing Service (MLS)

Special

Hold a Department of Defense (DoD) Secret Security Clearance

Recipient of the LMP “Unsung Hero” Award presented by a U.S. Army Colonel

Recipient of the LMP “Employee of the Quarter” Award presented by the Engility Program Manager

Recipient of the 2007 Extraordinary Performance Award from Campbell Soup Company

New Jersey Licensed Real Estate Agent. Member of the following associations:

Monmouth County Association of Realtors (MCAR)

New Jersey Association of Realtors (NJAR)

National Association of Realtors (NAR)

Former member of the Benevolent and Protective Order of Elks. Held the following offices:

Esteemed Leading Knight (deputy commander of the Lodge)

Esteemed Lecturing Knight

Chairman of the Drug & Alcohol Awareness Committee

Treasurer

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