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Social Media Marketing

Location:
Winnipeg, Manitoba, Canada
Posted:
January 19, 2017

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***** ********

Home address:

*** – *** Roslyn Road

Winnipeg, MB

Cell: (250) ***-****

Email:*************@*******.***

SKILLS AND CAPABILITIES

Nine years experience in the communication field, including communications brand development, digital marketing, social media management, event planning, marketing, public relations and media

Proficient with Microsoft Word, Power Point, Outlook, InDesign and Excel.

Excellent public speaking and written communications skills

Team player who works well under pressure

Multi-functional, positive attitude, enthusiastic, dedicated and creative

AdWords Certified

1ST Runner Up- Miss Manitoba 2009

EDUCATION AND TRAINING

University of North Dakota, Grand Forks, ND

Bachelor of Arts, Communications/Broadcast Journalism Major, Marketing Minor

Graduated, May 2009

EMPLOYMENT HISTORY

Marketing Manager

Winnipeg, MB Head Forward Business Solutions

May 2016 – Present

Responsible for communications to and from Head Forward Business Solutions

Including; social media, media relations, e-blasts, newsletters, website, promotional print materials, publications, blog posts, and marketing campaigns.

Plan, organize, execute and manage all Head Forward meetings and events.

Create and execute communication/marketing strategies for Head Forward Business Solutions, programs and projects.

Responsible for design, content and production of client marketing projects.

Responsible for social media for clients and Head Forward.

Manage content, layout and upgrades of the Head Forward Business Solutions website

Community Relations & Marketing Manager

Kelowna, BC Aberdeen Hall Preparatory School

April 2015 – May 2016

Responsible for all marketing to Aberdeen Hall families, donors, staff & public (internally and externally)

Including; social media, media relations, e-blasts, newsletters, website, promotional print materials, publications, marketing campaigns and social media

Plan, organize, execute and manage all Aberdeen hall events

Including; luncheons, breakfast seminars, family events, conferences, trade shows, career fairs, galas, mixers etc.

Currently working on rebranding the Aberdeen Hall look and feel (including a revamp of the current website)

Create and execute communication/marketing strategies for Aberdeen Hall events, programs and projects

Responsible for design, content and production of Monthly Aberdeen Hall e-newsletter

Responsible for design, layout, content and production of Aberdeen Hall Annual Magazine

Manage content, layout and upgrades of the Aberdeen Hall website (currently revamping entire website) (www.aberdeenhall.com)

Develop Aberdeen Hall “brand” and “look” and produce promotional items such as banners, posters, pamphlets, weekly communications and monthly newsletter

Initial contact for external and internal inquires related to Aberdeen Hall material and events

Responsible for all website updates and postings

Attend and photograph events

Responsible for all signage within Aberdeen Hall

Responsible for all Social Media communications from Aberdeen Hall (Twitter, Instagram & Facebook)

Coordinate and set-up monthly ad campaigns and press releases with Castanet, Bell Media, Daily Courier, Okangan Life Magazine etc.

Develop/maintain strong relationships with our donors and sponsors within the community

Events & Marketing Manager

Winnipeg, MB BOMA Manitoba (Building Owners & Managers Association)

October 2012 – April 2015

Responsible for all communications to BOMA members & public

Including; social media, media relations, e-blasts, newsletters, websites, promotional print materials, publications, and marketing campaigns.

Plan, organize, execute and manage all BOMA Manitoba events

Including; 10 annual luncheons, breakfast seminars, golf tournaments, conferences, trade shows, career fairs, galas, mixers etc.

Developed Manitoba Building Expo “look/brand” and organize/manage trade show (www.manitobabuildingexpo.com)

Developed BOMEX ‘look/brand” and organized, planned, executed and managed National Conference (www.bomex.ca). September 9-11, 2014.

Create and execute communication/marketing strategies for BOMA events, programs and projects

Responsible for design, content and production of Monthly BOMA e-newsletter

Responsible for design, layout, content and production of INSIDER Magazine

Manage content, layout and upgrades of the BOMA Manitoba website (www.bomamanitoba.ca)

Communications Specialist

Winnipeg, MB Children’s Hospital Research Institute of Manitoba (CHRIM)

May 2011 – August 2012

Responsible for all communications to MICH and its researchers

Including; social media, media relations, newsletters, website, membership, promotional print materials and weekly communications

Responsible for all communications, promotional and marketing materials related to various events throughout the year

Developed and implemented corporate communications strategy

Developed and communicated the new strategic plan and initiatives

Create and execute communication strategies for specific events, programs and projects

Assist with multi-media presentations for conferences, meetings and events

Developed, designed, created and wrote content for the MICH website (www.mich.ca)

Developed MICH “brand” and “look” and produce promotional items such as banners, posters, pamphlets, weekly communications and monthly newsletter

Initial contact for external and internal inquires related to MICH material and events

Maintain contact, distribution and membership lists and spreadsheets

Responsible for design, content and production of monthly MICH newsletter

Responsible for all website updates and postings

Attend and photograph events

Responsible for all signage within MICH

Responsible for all Social Media communications from MICH (Twitter, Facebook, Blog & YouTube)

Coordinate and set-up monthly “Small Wonders” stories with CTV Winnipeg and Shaw TV spots with Shaw TV

Developing “mentoring program” for students interested in science at MICH

Developed strong relationships with our partners at Children’s Hospital Foundation, University of Manitoba, Manitoba Health Regional Council and Winnipeg Health Research Council

Communications Coordinator

Winnipeg, MB Winnipeg Regional Health Authority (WRHA)

Sept 2010-May 2010

Reporter for WRHA Communications

Plan and organize communications for various WRHA events

Edit and write for Inspire publication

Create, edit and provide input for various manuals, policy alerts, signage and health brochures

Interview various patients, employees and the public within the WRHA

Attend weekly team meetings and share new ideas

Coordinate and plan various meetings and conferences

Use public relations, marketing and media skills on a daily basis

Special Projects Assistant

Winnipeg, Manitoba Children’s Hospital, Paediatrics & Child Health Department

Oct 2009 – Sept 2010

Provide support to clerical staff and Rh Lab.

Create, edit and provide input for various manuals and health brochures.

Various clerical duties such as; fielding telephone calls, filing, data entry, editing, project management, interpreting and analysing data, creating letters, preparing physician letters, photo copying, all administrative functions and correspondence for doctors

Developed, researched and brought new creative ideas to various projects throughout the office.

Developed and edited various new releases, speaking notes, meeting minutes and the annual report.

Feature/News Reporter

“Studio One” University of North Dakota

2006-2009

Worked as a feature reporter and news reporter, production assistant, teleprompter operator and camera operator.

Produced reports that were shown on the live telecast. Conducted research, scheduled remote shoots, conducted interviews, wrote stories, shot with a video camera and edited television reports.

Pre-Production:

Worked with the news/programming team to generate ideas, develop story angles, schedule photographers and attend team meetings.

Arranged and conducted interviews wrote stories and edited videotape.

Worked to keep up with current, local and national events.

Production:

Occasionally worked as a member of the marketing team during the live production.

Post-Production:

Worked with the team leader to improve show elements.

Participated in weekly feedback sessions.

Assisted the marketing team with public appearances and media promotions.

Excelled as a self-motivated, highly organized, leader. Work well as a team member and was “crowned”, Queen of Deadlines by my peers.



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