Marketing Sales

TANYA SUTPHIN

Lake Park, FL 561-***-****

*****.*******@*****.*** www.linkedin.com/in/tanyasutphin

MARKETING AND SALES MANAGER with 10 plus years of advertising, sales and marketing experience cultivated in sales analytics, project lifecycles, promotions and budget management while maintaining high regard to positive client and vendor relationships and enhancing overall operations.

ABILITIES & SKILLS

Advertising

Media Planning

Business Negotiations

Proficient in Excel & MS Office

Online Marketing

Corporate Branding

Client Communications

Marketing Analytics

Marketing Strategies

Direct Mail Marketing

Budgeting & Coordinating

Vendor Management

Sales & Negotiations

Project Management

Time Management

PROFESSIONAL EXPERIENCE

Sales Analyst Supervisor, Comcast Spotlight Corporation, West Palm Beach, FL 2015 - 2016

Made sound marketing decisions and actions based on sales metrics, analytics and forecasting data

Gathered, analyzed, and distributed marketing forecasts, projections and performance ongoing basis

Worked with departments to apply sales data to organizational development, strategies and actions

Fulfilled customer segmentation and analysis requests in a deadline driven environment

Utilized numerous internal software programs such as CAM, Strata, Rate Card Manager and BOSS to support Local, Regional and National West Palm Beach teams

Marketing Manager, Comcast Digital Cable Corporation, West Palm Beach, FL 2014 - 2015

Responsible for executing marketing efforts to track market trends, analyzes results, and draws conclusions about performance in order to recommend improvements to marketing strategies specific to Comcast’s programming and operations

Translated business needs into analysis designs providing insight, knowledge, and understanding of customers, products, and industries

Developed and maintained demographic and other market data as needed in order to support marketing goals and to drive department efficiencies and production lower cost

Developed new ideas and communicated potential uses for analytics across the business by training team members advanced uses of Excel

Account Manager, Office Depot Corporation, Boca Raton, FL 2011 - 2014

Managed newspaper advertisements domestically and internationally including online ads and additional promotional materials

Hosted creative briefs, schedules, copy and creative images by utilizing in C3, Connect 3 database

Ensured ad contents, marketing campaigns and brand strategies were reviewed and approved by Legal, Merchant and Marketing departments before forwarding to final media production

Developed and maintained page charts, media versioning spreadsheets, reporting and evaluation materials that were utilized by internal team, outside departments and external vendors

Managed specific marketing campaigns, promotions and marketing materials, online, print, newspaper

Data Entry Clerk, Accountemps, West Palm Beach, FL 2010 - 2011

Entered alphabetic, numeric, or symbolic data from source documents into computer

Compared data entered with source documents by compiling, sorting, and verifying accuracy

Ensured compliance by maintaining accurate records and filing system

Marketing Coordinator, Shoes For Crews, LLC., West Palm Beach, FL 2005 - 2009

Oversaw marketing project lifecycles from conception through completion utilizing creative strategies, production management and budget controls

Authored creative briefs that instructed product selection, page layouts, descriptive copy and branding elements for direct mail catalogs (6 million per year) and additional marketing collateral

Generated annual marketing budgets, projection analysis and statistic reports to guideline yearly expenditures, marketing collateral and ROI strategies

Researched acquisition of rental names, coordinated list services and ensured that direct mail pieces entered mail stream following USPS regulations

Synergized with executives, operations and design teams to ensure on-time delivery, strategic brand development and budget compliance was facilitated

EDUCATION

Associate in Arts and Sciences, New River Community College, Dublin, VA

OCCUPATIONAL CERTIFICATES

Advanced Microsoft Excel Training and Continuing Education Certficiate, Rockhurst University, Delray Beach, FL

“Bargaining with Vendors and Suppliers” Certificate, Rockhurst University, Delray Beach, FL

“How to Supervise People” Certificate, Fred Pryor Seminars, West Palm Beach, FL

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