MICHAEL V. STERN
Lafayette, CA 94549 acy6c0@r.postjobfree.com
Professional Summary
Prolific management career spearheading successful consumer packaged and luxury goods development, merchandising programs and brand management. A consistent record of revenue, margin & market share growth. Combines extensive sourcing & logistics experience, strategic planning and leadership with a breadth of CPG product design experience. Excels in cross-functional team building and brings considerable success in development stage & turn-around opportunities.
• Competitive & Market Analysis
• Category Analysis, Vendor Management, Merchandising Programs
• Product & Brand Development
• International Sourcing; Asia & Europe
• Process & Systems Improvement, Inventory Control
ATA Retail Services, Inc., Pleasanton, CA 2009 – 2016
Category Analysis, Sourcing & Product Development
Lead realignment of buying department; international sourcing & product development, implemented annual RFP, category management, customer facing marketing & merchandising programs, business development (sales).
• Created 6 unique general merchandise brands with trademark protection.
• Vendor cost negotiations improved gross margins 900 basis points.
• Category analysis identified more than 400 new items to develop that contributed to sales growth, $20M.
• Direct Import sourcing with agent network and factory direct relationships.
• E-Commerce product sales program; Amazon platform.
Longs Drug Stores, Walnut Creek, CA 2004 -2009
Category Management – Private Brands
As a senior buyer and administrator; implemented category management, vendor negotiations and RFP process improvement, developed merchandising programs and provided brand management and product marketing.
• Managed 11 private brand product categories; including grocery, pet, housewares, health & beauty and (OTC).
• Category analysis to identified more than 200 new items to develop with 2 national OTC launch campaigns.
• Achieved cost savings of $2 Million, negotiating improved marketing, spoils and merchandising support.
Selby, Sunset & York, Lafayette, CA 2000- 2004
General Manager
• Int’l Sourcing, Category & Business Development, Process & Systems Improvement.
• Client’s include Biowulf Informatics, Pherin Pharmaceutical, StreamWorks, Reflect True Custom Beauty
Ernst & Young, LLC, Palo Alto, CA 1998 – 2000
Sales & Business Development
As a sales director; initiated sales pursuit and collaborative partnering to promote client acquisition and identified rapidly growing key accounts that were ready for a wider range of management consulting & professional services.
• Increased Net Engagement Revenue by 32% and Profit by 18%.
• Grew engagement targets by 12% by identifying rapidly growing target accounts.
• Aligned business solutions to meet the needs of clients nationwide.
Erox, Realm Fragrances, Fremont, CA 1993 – 1998
Marketing & Sales
Delivered brand management & marketing strategy, provided category management, negotiated promotional media and public relation engagements, developed retail merchandising programs, lead national sales team.
• Grew business from $0 to $46,000,000 in 3 years.
• Launched national brand in 1,600 department stores over a 4-month period.
• Leveraged Public Relations, Infomercial, Direct Marketing to deliver superior return on media spend.
• San Francisco Business Times list of Top 10 fastest growing companies for multiple years.
MICHAEL V. STERN Pg. 2
Macys Department Stores – San Francisco, CA 1981 – 1992
Buying
Provided International buying & sourcing, product design, category management, advertising & promotion plan, merchandising programs with Profit & Loss responsibility.
• MBA – Saint Mary’s College, Moraga, CA, 1993
• BS Business Administration/Marketing – Oregon State University, Corvallis, OR, 1981