Customer Service Sales
Resume:
diego alvarez-diez
*****.*******.****@*****.***
Country Club of Miami, Fl 33015
Tel: 786-***-****
Updated Resume and Online Portfolio available at http://diegoalvarez . webstarts . com
QUALIFICATIONS
Highly creative individual, with an entrepreneurial spirit and self starter, with; Graphic Design, UX Research, UX Design and Search Engine Marketing (SEM) experience. Is currently seeking a permanent position with a steady income, that involves any of these skills acquire through work or continuous education.
CORE KNOWLEDGE AND SKILL AREAS
I. USER EXPIRIENCE DESIGN (UX)
A. UX Research.
A.1. Quantitative and qualitative research
A.2. Search Engine Marketing (SEM)
• Search Analytics.
• PPC Bid Management and third party analytics for site traffic statistics.
• Social Media Marketing.
B. User Interface Design (UI) and Development.
B.1. User Interaction Design (IxD): Front End Web Design.
• User Interface Design Principles
• Navigation, Task Models,Sketching, Personas, Usability Testing, Low and High Fidelity Prototypes.
• Search Engine Optimization: Content Optimization, Broken Links, Back Links, Meta Tags. B.2. Graphical User Interface Design (GUI):
• Gestalt Psychology And Psychology Of Visual Design Applied To Web Design.
• HTML, CSS, Java Script, Bootstrap Responsive Pages II. Psychology Of Visual Design And Graphic Design: A. Visual Design: Graphic Arts, Corporate Design, Print Media Layouts, Design For Packaging, Photography, Photo editing, photo restoration, retouching, photo compositions (Collage). III. E-Commerce and Psychology Of Sales:
A. Psychology Of Sales: The Brain and the Subconscious Mind,Reviews sand Ratings, Options, Choice, Choice Overload, Price and Quality Perception, Product Placement, Endorsements, The Sales Cycle, Reputational Capital. B. E-Commerce: Online Branding, Online Marketplaces & Sales (Ebay, Amazon,Google Store), Inventory Control, Electronic Funds Transfer, Online Transaction Processing, inventory management systems, Purchasing, Reprising.
WORK HISTORY
10/2010 – PRESENT. HAMPTON GENERAL SERVICES LLC. MIAMI LAKES, FL Part Time Self Employed - Carpet Cleaning And Upholstery Cleaning Services
General Management:
. Obtaining all the necessary documentation and permits required to open a Small Business.
. Establishing a Limited Liability Company or LLC, Obtaining a certificate of USE or “Zoning permit”, a Local Business Tax Receipt, formerly known as “Occupational License” and Filing the Annual report for the LLC
. Leaning the different types and cleaning techniques for Carpet; Cut Pile, Plush, Loop pile, Berber, synthetic or natural fibers like wool or fique and Oriental rugs. Also leaning about the different fabric codes and cleaning techniques for Upholstery, like; Microfiber,silk, wool, polyester, rayon, linen, and cotton.
. Bookkeeping: Maintaining daily, monthly and annual ledgers, cash flow statements, sales records.
. Customer Service: Answering telephone calls and scheduling appointments.
Graphic Design: Creating and publishing Web pages, flyers, business cards, logos, banners and special images for use in internet advertising.
Search Engine Marketing (SEM):
. Working in all areas of Marketing. Registering domain names and finding hosting providers, also pricing and promoting.
. PPC Bid Management: Managing metrics related to search engine marketing and optimization: site traffic statistics, Google Adwords and Microsoft Add Center (Yahoo and Bing) PPC (pay per click) PPI programs.
. Also, affiliate marketing programs, directory listings, banner exchange, Likewise, blogging and Social Media
(Facebook, LinkedIn, etc) to increase exposure, and virtual online markets like e-Bay or Amazon for selling and the promotion of different products.
1/2005 – 4/2009. STERLING EDUCATIONAL MEDIA. MIAMI LAKES, FL E-Commerce - Product Research And Customer Service
Product Research and E-Commerce and Sales:
. Researching various product lines and information on the internet and monitoring products on E- commerce websites (Ebay, Amazon, etc) to ensure pricing strategies are implemented.
. Answering customer questions and complaints concerning billing, investigating, referring complaints to the appropriate departments and correcting errors.
Customer Service Rep and Purchasing:
. Promoting purchasing programs and maintained a positive relationship with independent suppliers. Liaison between wholesalers and suppliers, setting up new accounts, maintaining records, payment schedules and resolving complaints.
. Obtaining prices of unlisted books and verified prices using company guidelines.
. Promoting and training suppliers on custom-designed software.
Data Analyst: Assist with the analysis, processing and issuance of orders to optimize available inventory, and maximize profit. Generate sales orders and purchase orders into the inventory system. Responsible for input/update of general reports (orders’ registry, claims, etc).
Graphic Design: Design and edit a newsletter with information about the book industry and created an informative company gazette for employees.
1999 -2002. MABY INTERNATIONAL. MIAMI, FL
Assistant To Manager - Sales And Marketing
Bookkeeping: Maintained daily ledgers, cash flow statements, sales records, and inventory control records.
Customer Service: worked as a receptionist answering telephone calls, scheduling appointments.
Marketing and Advertising and Branding:
. I developed promotional packages for ad campaigns and design advertising materials, like; brochures and an array of postcards with seasonal promotions to attract potential customers and increase sales at the SPA.
. I also introduced a line of skin care products (private label) from C.B I. Labs in Texas, as Maby International's brand name. I designed advertising that included posters, brand name tags.
3/1999 -7/1999. DERMA SWISS 3000. MIAMI, FL
Skin Care Consultant - Telemarketing - Advertising
Skin Care Consultant: I worked in telemarketing, and as an Educator teaching the different techniques and treatments with Derma Swiss 3000 Products.
Advertising and Design: Designing and editing news letters with information on the products with Microsoft graphic design software in Spanish and English as well.
1992 -1998. ESTHETIC CONCEPTS. COLOMBIA, SOUTH AMERICA Self-Employed Home Skin Care Marketing Business
Marketed and distributed private label skin care products. Developed branding and strategies to sell these products under private registered names. Found a market niche for products, and place for distribution. Other responsibilities included, general bookkeeping, inventory control, expediting overseas orders, pricing and promoting.
I also translated, designed and edited company newsletters with information on the products with Microsoft graphic design software.
EDUCATION
HIGH SCHOOL: 1976-1980. Colegio Virrey Solis, Bogota. Colombia
COLLEGE: 2007-Present. Penn Foster College. Graphic Design Degree Course.
TECHNICAL EDUCATION
USER EXPIRIENCE DESIGN
. Jan 2016 – April 2016. UX Design. Interaction Design Foundation. UX Design, Gestalt Psychology, Psychology of Sales, UX Research
PPC Bid Management:
. Jul 2012 -S ep 2012. Search Engine Optimization (SEO). Microsoft Advertising Center Accreditation Program. Keyword Matching, Dynamic Text, Reports, Advanced Reports (Analytics reports on conversions), Budgeting, Bidding Editorial Guidelines. Certification Course (study report and grades available).MANAGEMENT:
. Year 2000. Computer Assisted Small Business Management. Harcourt Learning Direct (Diploma).
ART EDUCATION:
. Year 2002. Photography, Thompson Learning Direct (Diploma).
. Year 2001. Computer Graphic Design, Thompson Learning Direct ( Diploma ).
MANAGEMENT:
. Year 2000. Computer Assisted Small Business Management. Harcourt Learning Direct (Diploma).
ART EDUCATION:
. Year 2002. Photography, Thompson Learning Direct (Diploma).
. Year 2001. Computer Graphic Design, Thompson Learning Direct ( Diploma ).
COMPUTER SKILLS
Microsoft Office Programs:
Microsoft Word,Microsoft Excel, Microsoft Access, Microsoft Publisher
Graphic Design Programs and Software
Adobe Creative Suite, Dreamweaver, Corel Draw, Corel Photo Shop, Adobe Illustrator, Adobe Photo Shop, Adobe InDesign.
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