An experienced sales driven with strong leadership skills and results oriented who is
highly motivated and possess keen eye for excellence. CAREER HISTORY:
Consultant
Project Based Consultancy
Rochar Cosmeceuticals, Inc.
Avant Place @ the Fort
26th Street BGC, Taguig City
Philippines
July 2015 – December 2015
o Carried out Sales and Marketing overview – independently assess the company’s operations to identify areas for improvement and recommend action to be taken. o Helps align sales and marketing activity and implement support action to improve sales performance.
o Helps in the business development program take off, whereby opening Kiosk concept sales distribution channel within a mall.
o Ensures marketing support program is properly presented both through having suitable marketing materials (brochure, etc) and a good level PR and advertising exposure. o Arrange market research and customer appraisal for cost-effective undertaking. Undertook confidential appraisal surveys with customers to establish the views and opinions held concerning the company’s performance, quality, helpfulness, staff attitudes, etc. – these inexpensive surveys are an excellent way to find out what customers really think about you, and any areas of improvement they would like to see. o Establish and develop channel distribution for Rochar’s innovative products like Argan oil from the Kingdom of Morocco.
o In collaboration with outsourced HR; conducts hiring and training of personnel for deployment.
International Sales and Marketing Manager - Real Estate Retailing ALPI Europe srl, Italy
January 2009 – December 20014
o Identify and cultivate prospects for Overseas Filipino Workers as target market. o Manage/hone and develop agents to carry out marketing activities that would translate into sales figures that aim to hit sales target.
o Manage client relationships to increase market share in the industry. o Provide market input to modify price competitiveness. o Responded in customer’s request on leasing agreement for their investments. o Manage and handle customer’s complaints cost effectively. o Maximize all given resources to optimize sales.
Director, Store Operations and Visual Merchandising In-charge International Fashion Boutiques, Inc.
Casablanca, Morocco
January 2006 – December 2008
o Manage/supervise company operations, planning, marketing, merchandise inventory control and sales forecasting.
o Establish highly cost effective system and report process to ensure timely deliverance of goal targets are met.
o Establish good rapport and business to business relationships to suppliers. o Develop and implement product marketing strategies including strong advertising campaigns and sales promotions.
o Develop and implement an effective cost cutting measure to increase cash flow. Establish and develop operational policies and procedures to effect change that would lead to increase in sales.
o Re-organize, streamline manpower resources to handle multitasking jobs to cost effectively reduce manpower costs.
o Maintain awareness of market trends in the retail fashion industry to be competitive. Director, Store Operations
International Duty Free Shops, Airport Outlets and Diplomatic Shop Kingdom of Morocco, North Africa
January 2002 – December 2005
o Review financial statement, sales and activity reports and other productivity performance data measure to increase sales and cash flow.
o Manage cost cutting measures effectively.
o Establish and implement departmental policies/procedures that makes the operations runs smoothly and effectively.
o Oversee manpower hiring and deployment are within company’s standard of high customer service excellence.
o Manage store selling activities are properly implemented. o Direct and coordinate organization’s financial and budget planning activities to fund operations are properly monitored.
o Determine goods and services to be sold, set prices and credit terms based on forecast from customer’s demand.
Customer Service and Institutional Sales Manager
Shopwise Supercenters, Inc.
Alabang, Muntinlupa City
January 1988 – December 2001
o Manage supervision of after sales transaction.
o Manage handling customer’s complaint.
o Establish rapport and develop customer’s loyalty program o Manage and establish institutionalize sales activity and increase sales productivity. o Establish and develop whole selling concept to small retailers. Corporate Sales Manager
Rustan’s Commercial Corporation
Makati City
January 1990 – December 1997
o Develop sales team through training, strategy planning, mentoring and educating staff in building rapport and excellent business to business relationships to existing and walk-in customers.
o Establish and develop good business relationships to corporate clients aiming to increase sales target and productivity.
o Drive efforts in maintaining high level of revenue growth by pushing up sales and promoting products in volumes.
o Work with executive team to create new strategic sales plan, process improvements, improve logistics deliverance and innovate new project tactis. o Timely respond to corporate clients request, and proposal. o Create sales goal/target for each territory and product line. o Audit sales meetings to ensure sales representative deliver timely and with exceptional customer service.
o Establish and develop new business channel to increase sales productivity. o Oversee and ensure all compliances are met and implemented, Personal Shopper and Customer Development Manager
Rustan’s Commercial Corporation
Makati City
January 1986 – December 1989
o Enhanced customer satisfaction by personalizing a more convenient way in shopping pleasure especially to VIP clientele.
o Establish and develop loyalty customers by assisting conveniently their shopping experience.
o Increase sales target by continuous tapping new VIP clients. o Assisting and personalizing shopping experience. Significantly improved Employee Retention /Development: o Design and train supervisory staff to use new employee motivational program/ o Develop “Nesting area” training resource for new employees to quickly and adeptly develop their knowledge base and customer service skills. EDUCATION:
Graduate ; Bachelor of Arts in Economics
University of San Carlos
Cebu City, Philippines