Sales Marketing

Mark Iverson

**** ******** **** *. ***** Grove, MN 55311 612-***-**** ****************@*****.***

Sales / Marketing / Brand / Product / Executive

Dynamic leader with extensive multi-disciplined experience providing global sales / marketing, operations management and business development for startup firms and large companies across diverse industries – generating millions of dollars in revenue growth. Able to conceptualize and implement marketing and sales strategies to aggressively target, penetrate, and expand in key markets in B2B and B2C companies. Successful at building, motivating, and leading high-powered teams to develop, market and launch new, innovative, cutting-edge products to a global market. Excel at leveraging key relationships, market trends, and sales expertise to identify and secure new business opportunities. Agile, collaborative leader and strategic thinker with track record overseeing P&L performance / forecasting, employee / team development, marketing and product management. Experienced and successful B2B, B2C, enterprise sales leader and manager that works C-Suite relationships to drive incremental revenue and net-new revenue streams for organizations.

Core Leadership Competencies

Sales and Marketing Management

Build & Leverage Internal / External Relationships

Identify and Optimize Market / Global Trends

B2B Marketing C-Level Sales Relationships

Branding For Corporate Branding, Voice and Image

Agile, Collaborative Leadership

Vendor and Agency Management

Channel & Partner Enablement/Engagement

Develop & Lead High-Performing Teams

Marketing Technology Platforms

Professional Experience

GAGE MARKETING GROUP LLC. – Plymouth, MN Jan 2016 - Present

Through Channel Marketing Automation and Engagement Solutions for B2B and B2C enterprise clients. Gage’s three main SaaS digital marketing platforms: EDUCATE, MARKET AND REWARD help companies enable, motivate, teach and incentivize employees, field sales, channel/reseller partners and consumers. Gage is also a full service digital marketing agency with expertise in content strategy, promotions, website design, content creation and user experience design.

Vice President of Sales

Created, implemented and managed the new business development and marketing processes Gage’s three new SaaS marketing technology platforms. Collaborated and worked closely with the development and delivery teams to provide a streamlined onboarding experience for new clients. Nurtured and developed strategic relationships across many different diverse industries. Identified and repositioned product offerings to align a unified message of our services to attract enterprise clients in many different verticals that share the same pain points.

Agent of change to bring Gage Marketing from a digital services agency to a digital technology company for internal and external partners.

Worked strategically with C-level marketing, sales and sales operations leaders at: Optum Health, Allianz, Microsoft, Norwegian Cruise Lines, 3M, Credit Union National Association, Manpower Group, Silversea Cruises, Coca Cola, Thomson Reuters, Best Buy, Charter Communications/Spectrum and Thrivent.

Rebranded Gage Marketing from digital agency to a marketing technology company and created internal and external brand, voice and persona to better position the organization for sales success via our marketing message.

Created and directed a digital marketing strategy, process and team to expand Gage’s product presence in the market, including: demand generation, marketing qualified and sales qualified leads to increase our overall sales funnel.

Collaboratively worked with the Gage technology and delivery team to create features and functionality to attract new clients and ease of onboarding new clients.

FISION HOLDINGS INC. – Minneapolis, MN- Consultant Jan 2015 – Jan 2016

Digital marketing solutions for B2B and B2C enterprise clients to create sales enablement for field sales, channel and reseller partners while maintaining brand integrity with enhanced marketing analytics. Fision ensures marketing effectiveness and efficiencies while increasing sales close rates and incremental revenue streams on a local level.

Vice President of Business Development- Insurance and Financial Services (consultant)

Lead new business development and strategic implementation of a go-to-market product launch plan of our B2B, cloud based,

SaaS marketing platform and analytics to enterprise clients. Creating incremental strategic relationships to expand distribution and sales of our services throughout the Insurance and Financial Services verticals. As a part of the senior management team, I also work with our team to rebrand and establish our product in the marketplace.

Established strategic relationships within large enterprise clients for digital marketing and analytics platform solutions such as Cargill, Safeco, Thrivent, US Bank, TrustedChoice.com, Insperity, SunTrust, Bosch, Synovis, Syngenta and other large enterprise clients.

Drove the brand repositioning and go to market strategy for a new automated marketing technology that

Created and managed a go to market strategy and implementation plan for the Insurance and Financial Services verticals.

Engineered and enhanced demand generation processes to drive sales and leads for our new marketing automation and analytics platform.

Assisted in capital raise initiatives to create incremental investments into Fision for future sales, brand development and company expansion.

PROJECT CAP MARKETING /TrustedChoice.com – Minneapolis, Oct 2012 – Dec 2014

Provider of digital marketing services to independent insurance agents. TrustedChoice.com serves the independent insurance vertical through digital marketing services and the creation and management of its consumer website, helping agents be found on local level all over the nation.

SVP of Sales & Products

Led day-to-day strategic and operations supporting sales of digital marketing services products. Accountable for strategic sales planning & execution, new business development, lead generation, and employee / client relations. Managed, trained and developed an eight-member sales team (3, enterprise, 5 inside sales professionals) and a four-member product team.

Delivered potential $3 million in incremental income and drove brand and product awareness by creating and launching over 36 digital marketing services products in six-month time period with branding, messaging and digital demand generation campaigns to support product launches.

$1.1 million sale secured by working with client’s C-level executives to create customized social media product for field sales representatives to offer to independent insurance agents.

Saved $500,000+ annually by designing and managing multi-vendor business model and identifying strategic vendor partners to allow fulfillment overhead costs / risk be placed upon vendor delivery.

Generated significant revenue growth by setting up new sales and marketing departments with eight-member sales team that included establishing processes, policies, and procedures, creating sales collateral / scripts, and CRM tracking.

Met company milestones and all development releases and launch dates on 1,100 page website by managing multi-functional teams to launch www.trustedchoice.com.

Boosted sales and brand awareness by establishing and managing strategic relationships with industry association affiliate program for digital marketing services that enabled the firm to leverage power of an affiliate and trusted choice marketing channels.

DIGITAL RIVER – Minnetonka, MN

June 2006 – Oct 2012

Global ecommerce firm providing digital marketing services that complement online shopping experience. The MyCommerce SMB division within Digital River also expanded into foreign markets to create a footprint and relationships for the Digital River Enterprise team.

Group VP / General Manager

Led entire MyCommerce division with accountability for product development, QA, customer service, sales (9 enterprise sales professionals), marketing, account development, affiliate marketing, and business owner teams. Responsible for and supervised, entire team of 84+ ecommerce professionals along with P&L. Expanded marketing feature sets, products and services on the ecommerce platforms to attract and retain more clients annually.

Rebranded and repositioned MyCommerce to internal and external clients to help drive incremental sales, become more approachable and easy to work with on a global scale.

Drove $100 million in incremental sales volume and attracted 1,300 new clients in one year by developing and implementing strategic pricing strategy.

Generated $3.3+ million in annual revenue by recognizing power of affiliate networking and developing and refining internal affiliate network within organization to become affiliate for ecommerce clients.

Delivered 43%+ contribution margin by managing P&L of more than $425 million in gross sales and $51 million in gross margin.

40% annual growth achieved by building service levels that attracted new verticals beyond software clients and into digital and cloud content clients.

13.5% effective gross margin in net revenue produced by educating internal, cross-functional teams and developing and implementing innovative global 0% ecommerce pricing strategy to clients.

Increased regional revenue from 8% to 34% by exporting digital software / content to Western markets and by establishing strategic relationships with software and technology institutions in China, Russia, and India.

Doubled monthly product release schedules to drive MyCommerce to #1 in market share in digital marketing and cloud sales for SMBs.

Bolstered clients’ online sales by expanding and developing digital marketing services, products, and features.

MICROGISTIX LLC – Minneapolis, MN

Mar 2001 – June 2006

Marketing services firm providing merchandising programs for retailers of hardware and peripheral products.

Senior Director of Marketing – OEM Division

Led all marketing activities and P&L performance supporting large computer and peripheral manufacturers. Led 22-member cross-functional team across six departments. Served as primary business development and relationship owner for Dell, HP, Compaq, BFG, Gateway, Acer, and their VARs. Implemented software and digital content merchandising programs to drive sales for vital partners during hardware and peripheral sales process.

Drove $180+ million in online software and digital content sales by authoring, producing, and implementing entire consumer software retail launch method to boost consumer and product awareness.

Generated $20 million in incremental retail sales by building business plan and financial forecast for completely new retail business model in consumer software industry.

$1.4 million income generated by leveraging client partnership to create multi-media software and digital content bundle to be merchandised with new gaming laptop promoted by major personal computer company.

$800,000 in revenue growth attained for client by creating value-added client retention and up-sell promotion that drove end users to upgrade their hardware purchases.

Grew OEM business 996% over four years by cultivating strategic relationships with client executive contacts, elevating division to #1 in revenue growth out of entire company.

Built, trained, and led multi-department sales and marketing teams for OEM division from ground up for national retail chains and direct marketing manufacturers.

Exceeded sales and P&L goals and budgets for three consecutive years for OEM division.

VIVENDI UNIVERSAL INTERACTIVE – Los Angeles, CA

June 1996 – Mar 2001

Second largest consumer software company in world.

VP, Entertainment Software Sales – North America

Led entertainment software sales team for North America. Worked closely with software development teams and marketing managers on national rollouts and promotions. Supervised team of 127 direct and indirect reports. Directly managed five employees supporting additional 18 Sales and Account Development Managers.

Generated $48 million and created largest product launch in company history by directing product development and new product introductions to maximize both retailer and consumer awareness.

Achieved 62.5% YOY growth rate for entertainment software category by creating, executing, and managing $273 million budget to provide entertainment retail consumer software to North American national retail chains.

Increased sales 28% in one year by coordinating national sales force and marketing and launch strategies for new software titles in addition to managing existing titles currently at retail.

Improved profitability by serving as liaison for retail entertainment software sales responsible for building consensus among marketing brand managers / executive committee to develop cross-divisional collaboration.

Education / Certifications

B.S. in Business Marketing & Management, University of St. Thomas, St. Paul, MN

Certificate: Management Training, Stanton University

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