Creative Director
Resume:
Experience Chief Creative Officer, Artbean; Long Island, NY - 2015–2017
Responsible for the overall look and composition of all media and branding associated with the company. Directed the companies creative output, developing the artistic design strategy that defines the brand, ensuring that design and functionality combine harmoniously to present a product that successfully represents Artbean’s creative mission. Directed Art Life, the Creative Team, that was made up of a Web Content Manager, two Editors, a Journalist and a Multimedia Designer, to generate original content focusing on the artwork within inventory in relation to the cultural spirit, mood and market relevance. Lead all creative strategies and campaigns from concept to creation, ensuring Artbean’s product and content was seen by the target audience, maximizing our reach. Formed Strategic Partnerships, working with brands, designers and industry leaders to create and execute events and experiences, fostering sponsorships, and other forms of creative collaborations. Spearheaded new and expanded concepts and designs that fulfilled the Artbean brand and business strategy, with focus on innovation and style. Networked with artists, gallerists, press, and collectors to establish and maintain a strong presence as the face of the company, provided connections as well as content for the website editorial and social media platforms.
Directed Sales and Marketing Team of eight to select artwork for promotional materials and advertisements, and determine sales prices based on quantitative inventory data, in addition to keeping up to date on competitor and trend research and what is popular in the marketplace, in an effort to discover market opportunities. Marketing and Sales Manager, West Flooring & Design; Southampton, NY - 2014-2015 Managed a 4 person Sales Team in high-end boutique interior design firm specializing in custom, hand crafted wood surfaces and furniture for residential and commercial clients. Responsible for creation and execution of all marketing strategies, branding and design. Responsible for product development, as well as the design and management of the company website, eight social media platforms, and home design shows such as the Architectural Digest Home Design Show, NYC.
Jacquelyn
Lipp
E *********.****@*****.***
Art Director + Founder, Streetwater, LLC; New York, NY - 2011–2015 Art marketing, consulting, and curating and pop up firm that has created shows attracting more than 2,000 guests that featured more than 40 artists with over 350 pieces of work, sold 500 pieces of art, and included 18 partners and sponsors.
Developed and executed successful media campaigns and marketing strategies across multiple platforms.
Curated and organized exhibitions for solo and group shows featuring local and international artists in various mediums at Angel Orensanz Foundation, Belenky Brothers, Ludlow Studios, McCormick Gallery, Openhouse Gallery Mulberry, Openhouse Gallery Broome, Orley Shabahang, Society of Illustrators, and WeWork Lounge. Curated pieces for international art fairs in Toronto, Singapore, London and Los Angeles, customizing collections based on market research and local tastes. Managed sales and marketing for global roster of artists, as well as print and online advertising, social media, event design & planning, and intern hiring and management. Creative Director, LOT379 / Artered Gallery; New York, NY - 2011–2013 Represented contemporary emerging and established artists. Developed and executed successful media campaigns across multiple platforms. Organized and curated exhibitions for solo and group shows of local and international artists in various mediums.
Sales, marketing, print and online advertising, social media, event design & planning, and intern hiring and management.
Curated pieces for international art fairs in Toronto, Singapore, London and Los Angeles, customizing collections based on market research and local tastes. Collaborated with team to serve as a comprehensive advisory on the acquisition of artwork for the general public, corporations and private collectors. Special Events & Exhibitions/Community Manager, Hui No’eau Visual Arts Center; Maui, HI - 2007-2010 Created and managed artist-in-residence program for four yearly international artists to exhibit and teach at Hui No’eau Visual Arts Center.
Curated and spearheaded eight Hui No’eau fundraising exhibits ranging from galas to live and silent auctions, each featuring up to 70 artists and 300 pieces of work. Resident instructor, teaching more than 500 adults and children, developing age-specific curriculum and leading professional development programs for teachers. Education Master of Fine Arts - State University of New York at New Paltz, 2007 Graduate Fellowship Award
Bachelor of Arts - State University of New York at Stony Brook, 2004 BA Study Abroad Program - Studio Arts Center International, Florence, Italy, 2002 International Art Scholarship
Skills Operating System: MAC OS X & Microsoft Office Suite (Word, Excel, PowerPoint) Software: Adobe Creative Suite - Photoshop, InDesign, Illustrator, Dreamweaver ArtBase, AutoCAD, Basecamp, MS Project, CMS, Raiser’s Edge, QuickBooks
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