Manager Project
Resume:
Email: *********@*****.***
Phone: 732-***-****
Visa Status: Authorized to work for any employer in the US.
Currently based in North Brunswick, NJ
ASHWINI D. RAIBAGI
Key Areas of Expertise
Market Research & Competitive Analysis
Syndicated data
Project Management
Advanced MS-Office User
Budget Control
Project Management
Education
Fisher College of Business/The Ohio State University
MBA (Marketing) - June 2004
MS (Human Resources) - Dec 2004
Fergusson College/University of Pune(India)
Bachelors in Science(Statistics)- May 1998
Work Experience
Self Employed
Working with start-ups in high growth sectors like Edtech to help companies leverage digital channels
to establish presence and improve visibility.
Aid companies with content creation for SEO/SEM, keyword research, website design for
optimal UI/UX.
Create content for targeting and conversions both online and offline.
Work on channel development ideas and implement cost-effective conversion strategies.
Information Resources Inc(IRI) Jun 2015-May 2016
Consumer & Shopper Marketing
Conducted various customized and ad-hoc analyses related to consumer and shopper behavior trends
around changes in penetration, switching between brands, new volume sourcing, consumer targeting,
and retail activation.
Presented findings on new product performance, competitive landscape and key brand health metrics
to leadership teams within Ferrero.
Proficient on IRI's proprietary consumer panel and segmentation tool and conducted training for
client analysts.
InterPublic Group: Lowe Lintas & Partners Worldwide (Bangalore, India) Mar 2012-Jul 2013
Account Manager
Single Point of Contact (SPOC) & Project Manager for one of India’s largest CPG clients on
all communication development work
Key liaison as a project manager for all research and marketing mix activities 4 of
India's largest consumer brands.
Managed the creative briefing and development process and client sign-offs.
Liase with market research agencies to identify category trends.
Presented marketing plans and competitive intelligence reports to client counterparts.
MAS Holdings (Sri Lanka & India) Sep 2010-Oct 2011
Brand Manager
Planned and executed marketing activities and events to increase brand awareness.
Analyzed sales and competitor data to identify market and product trends.
Liase with distributors & market research partners to develop recommendations on product design.
Developed content for Facebook and for other partnerships like e-commerce and retail companies.
ING Direct (Bangalore, India) Jun 2008 – Aug 2010 Brand Manager
Enabled role of an advising marketing manager on brand positioning, marketplace research and
consumer research.
Campaign management of the launch of the very first ING Corporate campaign in India,
encompassing all 3 lines of business (banking, insurance and investments) with a budget of $8M.
Liaised with creative, media, digital agencies and internal product teams.
Wipro Consumer Care (Bangalore, India) Dec 2006 – May 2008
Brand Manager
Initiate and execute various interventions on the brand, in terms of media inputs,
new product development and launches.
Work with sales to develop forecasts and plan marketing and research inputs accordingly.
Monitor consumer and competitive landscape using syndicated data by AC Nielsen and
initiate custom research to track brand health metrics.
Heinz India Pvt Ltd (Mumbai, India) Aug 2005 – Aug 2006
Management Trainee
Planned and implemented marketing mix activities per approved brand strategy, including
promotional programs, marketing research projects, and advertising activities.
Work with syndicated data providers like AC Nielsen to monitor competitive landscape and track key
brand metrics.
The Ohio State University Dec 2001-Dec 2004
Graduate Associate (while completing a full-time MBA program)
Single point contact between the faculty and students for managing all graduate admissions for
7 highly selective programs.
Developing marketing brochures and making periodic updates to the website.
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