Manager Marketing

JAKE THILL

*****.*****@*****.*** ***** Melissa Ln. Santa Clarita, CA 91350

PROFESSIONAL SUMMARY

I’m a multi-talented Digital Marketing leader with the essential skills and background necessary to transform B2B organizations from a traditional model to a digital marketing model while ensuring growth and adding to the bottom line. My focus is on driving customer engagement and lead generation in the digital marketing space.

EXPERIENCE

Electro Rent Corp. - Digital Marketing & Brand Manager, Los Angeles, CA, 2014 – Present

Leadership, management and development of Electro Rent’s marketing team. Lead Electro Rent’s B2B marketing department driving customer engagement and lead generation worldwide. Manage industry leading marketing automation tool. Ensure database integrity. Manage annual budget. Maintain marketing’s digital properties (web, CRM, MA). Ensure proper brand treatment worldwide. Achievements include:

Institutionalized and grew a digital centric approach for Electro Rent to move them from a declining traditional model to an improved digital engagement model

Established key performance indicators to ensure effectiveness across programs and to engage marketing activity and monitor spend

Partnered with key stakeholders worldwide to maximize program efficiency

Successful management of Electro Rent’s strategy of physical events

Led an external team and innovated the SEO program, resulting in 5x increase in leads

Increased leads by 22% through industry leading marketing automation tool

Increased leads by 38% by leading external paid search experts

Increased visits per session by 4x by building a content strategy

Social media strategies grew social media engagement by 7x

Database segmentation decreased email unsubscribes from 4% to under 1% and increased engagement 4x

Electro Rent Corp. - Marketing Project Manager, Los Angeles, CA, 2010 – 2014

Prepared the organization’s transition from traditional to digital marketing. Partnered with internal stakeholders worldwide to support outsourcing plans. Team Project Manager. Achievements include:

Partnered with internal teams and external vendors to build a branding style guide

Implemented project management systems that maximized output and turnaround time

Partnered with Sales to develop practical, measurable sales tools

Improved marketing and sales collaboration by implementing digital resource and communication portals

Increase effectiveness of customer give-away program while reducing spend by 50%

Electro Rent Corp. - Graphic Design & Communication Specialist, Los Angeles, CA, 2007 - 2010

Responsible for creating all traditional and digital marketing properties.

Adobe Creative Suite expert (InDesign, Photoshop, Illustrator, Dreamweaver)

HTML, CSS programmer

PROFESSIONAL MEMBERSHIPS

CEB (Corporate Executive Board) Marketing Leadership Council

American Institute of Graphic Artists (AIGA)

EDUCATION

Rocky Mountain College of Art + Design, Lakewood, CO, 2002-2006

Bachelor of Fine Arts in Graphic Design

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