Marketing Management

Vito Curcuru

**** ****** ******, **** ***** Mi, *8359

********@*******.*** Phone: 586-***-****

Summary:

Expansive knowledge of marketing, public relations, and advertising Strong skills in analyzing the marketing cost versus return and in analyzing large amounts of data quickly and accurately. Experience includes agency, client, professional services, highly regulated environments, business-to-business and business to consumer.

Achievements include:

* Manage, develop and create entire marketing departments and programs

* Award winning marketing programs developed, created, and executed

Experience:

Consult Vito Lake Orion Mi May 2016-Present

Owner

For Clients

*Develop annual marketing and service plan in support of organizational strategy and objectives.

*Direct implementation and execution of marketing and service policies and practices.

*Ensure marketing communications are coordinated, support marketing plan objectives and meet organizational expenditure requirements in conjunction with VP of Sales.

*Provide leadership in the development of joint ventures, affiliations and partnership arrangements.

*Oversee and direct market research, competitor analyses and customer service and retention monitoring processes and initiatives.

*Build, develop and manage marketing and customer service team capable of carrying out needed marketing and service strategies.

*Designing and copywriting marketing books for distribution to clients and sales channels.

*Content creation and optimization for web assets.

*Work with sales/event team to create collateral for company sales events, trade shows, and exhibitions.

*Optimize and manage company social media accounts and continuous blog posts.

KPMG Detroit Mi Oct 2013-May 2016

Associate Director Account Management

*Develop and execute integrated client-centric marketing plans directed at two General Motors and Ford and other Detroit based companies including other automotive OEMs and suppliers which include cross- functional client events, thought leadership, alumni, brand, digital, alliances, sports marketing, content, and service assessment strategies

*Apply understanding of industry and account issues based on these trends and implement a

demonstrable growth strategy for each assigned account

*Build a communication processes to connect the global account team around opportunities that

facilitate the account team’s overall pursuit strategy

*Represent the firm in the market through industry associations and trade groups

*Regularly identify and create collaboration opportunities for and with key client buyers

*Help ensure leading industry practice sharing across the account team, global, national and industry networks

Plante Moran Southfield Mi Sept 2012-Oct 2013

Sr Marketing Consultant

* Create, manage and execute marketing programs for all management consulting practices

* Ensure collaboration between practice groups occurs

* Create local, regional, and national assets for 30+ diverse internal client bases

* Development, management, and execution of live events

* Manage follow-up process of all marketing programs for consulting practice

* Work with consulting team on all thought leadership projects and initiatives

Pilz Automation Safety L.P. Canton Mi Sept 2008-Sept 2012

Marketing Manager for United States and Canada

*Create a lead program through media placement that had a 10% conversion rate, generates 64% of company’s new customers, and increased the number of leads by 37% vs. prior years

* Develop Public Relations strategy leading to $14 million in free publicity, four international awards

* Buy, plan, and manage all media

* Develop integrated marketing programs and creative assets

* Establish and implement strategy and tactical plan for all marketing programs

* Write and execute market research plan for new products and company

*Create and maintain social media program for Pilz North America

Proctor Financial, Inc., Troy Mi Nov 2005-Sept 2008

Director of Marketing

* Responsible for all advertising functions including media planning and buying

* Develop promotional item plan, public relations strategy, creative assets, and new collateral

* Create conference and convention program, market research plan and lead website re-design

* Construct and execute media plan

General Motors (GM) Mediaworks, Warren/Detroit Mi Oct. 2003– Aug 05

Clients: All GM divisions

Interactive Media Buying Supervisor (both Lifestyle and In-Market)

* Supervise team of seven buyers in purchasing over $120 million dollars of interactive media

* Prepare, develop and execute strategic buying plans for all GM Divisions, in addition to

assisting the negotiation and execution of GM’s 2005 Online In-Market Upfront

*Negotiate and audit, sites as well as review site proposals for strategic and price evaluations

* Part of team that cut rates between 6 and 16% year to year and negotiated $12 million plus in

added-value inventory and programs

*Negotiate numerous sports sponsorships and programs for GM Brands

ANITA SANTIAGO ADVERTISING, Santa Monica CA Feb. 2002–Mar. 2003

Clients: Carl’s Jr., Wells Fargo Bank and Home Mortgage, Tobacco Control Board State of California, California Milk Processor’s Board

Associate Media Director

* Created and presented strategic Hispanic media and marketing plans to clients

* Negotiated strategic Hispanic partnerships on behalf of the client

*Plan and buy sports and entertainment sponsorships and programs for clients

* Increased billings for agency through media research and presentations to client field teams

Director of Account Planning

* Applied disciplined and insightful strategic thinking, grounded in target audience insights, which

had a significant and demonstrable impact on the quality and effectiveness of brand's

marketing and communications.

* Created strategy sessions for clients which enhanced understanding of Hispanic consumer,

compared and contrasted general market consumer with Hispanic consumer.

* Designed and engineered entire new business plans for pitches, from strategy brief to media

plan including all research.

DEUTSCH ADVERTISING Los Angeles CA April 2000 - Feb 2002

Media Supervisor

Clients: Expedia.com, Business.com, Mitsubishi Motors of America

* Recommended and implemented media strategies for clients in print, broadcast, radio, and

interactive with budgets of: $10MM-160MM

* Negotiated and evaluated promotions for clients from media partners.

* Supervised media team during planning phases for clients.

* Developed competitive, media target, and media/marketing plan for new business team

* Worked with New Business Development team to secure $80MM DIRECTV account and

$30MM JD Edwards win.

Direct Response Media Supervisor

Client: DIRECTV DSL

* Planned and implemented $20MM direct response campaign.

* Worked with direct response buying agency to optimize campaign.

* Supervised planners through results process and planning.

* Managed media to Cost per Order and Cost per Acquisition goals.

J. WALTER THOMPSON, Los Angeles, CA Sept. 1999-April 2000

Media Supervisor

Clients: 20th Century Fox Theatrical, Fox Interactive, Fox Home Video, Children’s Hospital of

Los Angeles.

* Worked with 20th Century Fox in-house media team to insure all media buys made were

efficient and strategic

* Utilized syndicated research to report on competitive set and target

* Planned interactive media for Fox clients and trained them in interactive media so Fox could

bring planning in-house

* Supervised planner and assistant in day to day activities

VIDEO CITY, INC., Torrance, CA Jan 1998- Sept. 1999

National Advertising Manager

* Increased print and radio advertising: 5400%, and 366%.

* Increased revenues 17% every week versus same week last year.

* Negotiated, planned, analyzed, and bought all print, direct mail, television, interactive, radio and

outdoor advertising for 5th. largest video retail chain in country at 600% growth rate.

* Create media strategies for 5 different revenue streams with a budget of $7.5 million dollars.

* Track effectiveness and reconcile $600,000 worth of media for 350+ video store chain monthly.

* Successfully launch $5 million promotion with $120,000 free media coverage and negotiate

media partnerships in 10 market areas. Within 10 days promotion netted $4.5 million dollars

for 93 stores promotion was tested.

NICKELODEON ANIMATION, Burbank, CA Jan. 1996–Dec. 1998

Production Coordinator

* Maintained schedule of pre-production, production and post-production of up to 13 animated

11-minute shows weekly.

* Managed up to 65 people including interns and production assistants and indirectly supervised

up to 90 artists.

* Created an intern program including hiring, training, and overseeing all intern activities with 66%

hiring rate.

CAMPBELL EWALD ADVERTISING, Warren, MI Sept. 1994–Sept. 1995

Media Analyst

* Compiled quarterly database for all media expenditures for every car sold in the United States.

* Researched and analyzed media costs to ensure the most cost-effective method to promote

brands for accounts ranging from $2 million to $650 million in annual billings.

* Worked with syndicated research to support planning and buying teams.

Certified: Miller Heiman Sales and Large Account Management Process

Education:

University of Southern California, Los Angeles, CA University of Michigan, Ann Arbor, MI

MA in Communication Management, GPA: 3.7 BA Communications, GPA: 3.7

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