Manager Project

LAUREN REYNOLDS ******************@*****.*** 818-***-**** KOREATOWN, LA

EDUCATION

New School University: Parsons School of Design May 2009 Bachelors of Business Administration in Design and Management NY, NY PORTFOLIO

Website: www.LRinLA.com lr908908lr245

EXPERIENCE

INK INTEGRITY: Contract Brand Manager/Product Development Manager 12/2015 - Now

• Evaluated and implemented UX changes in response to heat maps, PPC campaign results, and multivariate testing

• Acted as Project Manager for any and all projects that require Cross Functional Teams inclusive of design and SEO

• Provided research and competitive analysis via Google Analytic software as well as manage R & D

• Implement product ideation and design, product fulfillment, inventory management, and lead vendor negotiations

• Source/Design all product graphics/packaging (labels, unit cartons, packaging, website), and marketing materials. FREELANCE: Brand Management, Product Development, and Marketing Services in LA 12/2015 - Now

• PDS: Identified market, took product from ideation to commercialization with potential Y1 earnings of 2.4 million

• PDS: Source product for $20 million in sales while managing $60 million in current product assortments

• PJM/PDS: Researched and developed business plan for R1 funding, led to securing 250k in additional funding

• PJM/MS: Secured strategic marketing partnerships, which led to 10% increases in revenue and 30% in web traffic

• PJM: Optimized project management system to expedite deliverables completion 1 month before client due dates BAMKO: Brand Innovation Manager (Transitioned from Project Manager) in LA 10/2014 - 11/2015

• Led and/or designed RFQ pitches for clients like AirBNB and NASCAR from ideation to final client interface

• Managed (as a Project Manager) goods for clients like Sephora totaling $3 million in revenue in Q42014 & Q12015

• Facilitate (as a Project Manager) Asian and Domestic sourcing in accordance with timeline/budget constraints

• Designed product for Domestic/International customers totaling $10 million in Q1 - Q3 in 2015, and $4 million in Q4

• Consulted and provided strategy for products totaling $25 million during Q1 - Q3 in 2015, and $15 million in Q4

• Defined a clear internal design methodology utilizing trend/demo analytics to leverage success in the market

• Defined consumer profiles and product verification assessments for promo and retail products

• Researched and Developed category innovation concepts and branded product for clients via trend/market analysis HATCH BEAUTY: Project Coordinator in LA 2/2014 - 10/2014

• Lead on securing fill/components for Color/Fragrance/Skin product for Costco and CVS totaling $15 million in 2015

• Aided in the procurement of $9 million dollars in commitments from wholesale retailer

• Provided consumer/product strategy assessment resulting in a $2 million dollar line extension for a Mass Retailer

• Provided Trend Analysis for Mass Drugstore and Wholesale Retail Assortments in Fragrance and Skincare

• Facilitated Asian and Domestic sourcing for components & fill in accordance with timeline/budget constraints

• Generate dProduction as well as RFP/FRQ Timeline Reports and identify challenges CITY COSMETICS: Brand Manager/Product Development Manager in LA 9/2013 - 12/2014

• Aided in growth from $789k to $2.5 million per month via new product in Color, Hair, and Anti Aging categories

• Expanded the line through product development from 3 products to 13 products in under 6 months

• Revamped supply chain management resulting in almost $1 million in applied savings so far

• Developed all line creation/expansion plans based on trend/market analytics and demand analysis

• Sourced/Designed primary/secondary product packaging, and website

• Created marketing one sheets based on lab supplied ingredient decks to facilitate digital marketing of products LADIES ENGLISH SCHOOL: English Teacher in Tokyo 5/2011 - 8/2012

• Created private English lessons tailored to individual needs for Japanese students ALPER MEDIA CONSULTANCY: Public Relations/Brand Strategy Assistant in NYC 3/2010 - 4/2011

• Generated all corporate branding, as well as strategy materials and presentation designs for client review

Contact this candidate