Michael Romrell Riverton, Utah 801-***-**** acxsk2@r.postjobfree.com

At a Glance:

I am a results focused leader with more than 7 years of experience managing Product and Development teams. My experience in product discovery, user testing, product pivots, agile and scrum make me highly qualified to improve the metrics of your product. Those that have worked for me have given multiple recommendations (See below) attesting to my effectiveness as a leader and my efficiency as a problem solver, my positive attitude and stern fixation on results. These traits have allowed me to be a leader that others enjoy working with.

Products I’ve Managed:

Successful product management requires an understanding of the economics of the product (revenue model, lifetime value of a customer, their acquisition costs, etc in addition to a command of the product discovery and user testing processes. My experience running product teams have given me those skills. Product Manager for Dex Custom Websites: While at Boostability, I was responsible for conceptualizing, user testing and bringing to market a custom website product specific to our partner, Dex Media. The success of the product led the executive team to also put me in charge of the fulfillment team where I coordinated the efforts of 2 companies, 9 teams, and over 30 employees to attain a 96% customer satisfaction rate. Developed the Product at 21 Zero: As the co-founder and CTO, I led product discovery, recruited charter users, launched the MVP and made iterative improvements to the product and process based on user testing. I made sure every project had a realistic timeline, clear expectations and sufficient wiggle room, this earned 21 Zero a reputation for delivering high value to clients on time and under budget.

Relationships are Key: As the Sr. Partner Manager at Boostability and the Project Director at Experticity, I’ve fostered strong friendships with many of my firm’s largest strategic partners. Executive teams trust me to grow brands like, KSL, Glock, Remington Arms, Zeiss, Easton, The Tribune Group, Carhartt and many other household names. In each case, I sought accurate and detailed data and found small inefficiencies that when fixed lead to huge wins for my partners and company.

Work Experience

Experticity: Project Director 2015- Present Salt Lake City, UT

• Delivered value to clients 9% faster than other Directors, thus improving cash flow for the company

• Launched 15% more projects that other Directors by coaching my team through aggressive goals

• Ran dept. of Project Managers who worked with brands such as Oakley, GoPro, Nike, Under Armour

• Worked with product and dev teams to provide user testing through inVision and A/B testing apps

• Led the efforts to attain better reporting so that we could act on real user data instead of hunches 21 Zero: Chief Technology Officer 2013- 2015 Provo, UT

• Led product testing sessions with tools such as InVision, Optimizely, User Groups, interview & others

• Developed key processes that made the company more scalable & and trimmed 13% off of expenses

• Increased client satisfaction scores by 70% by seeking & implementing feedback on product workflow

• Enforced an Agile product development process, managed sprint planning and code releases

• Built several key web applications, one decreased a portion of the sales cycle from 6 days to 15 mins

• Designed and implemented a go to market strategy that gave us more reliable, reoccurring sales

• Successfully pitched every client on the value of building an MVP instead of an expensive end product

• Defined the company’s budget & risk strategy, as well as project scopes to maximize revenue

• Collaborated with clients & developers to define product specs, expectations and timelines Boostability: Product & Partner Development 2010–2014 American Fork, UT Product Development Manager

• Oversaw a department of Developers, Designers, Writers, QA and Project Managers

• Developed the product & designed the complete fulfillment process for our Custom Website product

• Reduced fulfillment cost by 76% & client escalations by 82% with strategic process refinement

• Sped up product fulfillment from 135 days to 39 through trainings and process development Sr. Partner Manager

• Redesigned processes for product integration and decreased average time to launch by 2 weeks

• Tripled partner revenue in 9 months by finding & executing on new product opportunities

• Managed project timeline & scope creep for strategic SEO partnerships with Fortune 500 brands

• Travelled to conduct SEO sales trainings for partners, increasing their sales volume by 243% Runaway Bids Inc: Technical Product Manager 2009- 2010 Orem, UT

• Won several Awards including: Winner of UVU Opportunity Quest 2009, Top 30 UEC 2009

• Led the product team to swift development of our MVP product with aggressive work-back calendars

• Managed talented product teams overseas and led carefully scheduled sprints to hit deadlines Nut Works Web Design Studios: Software Engineer 2007- 2009 Provo, UT

• Built & managed custom website projects. Improved conversions through constant A/B & user testing

• Serviced a network of highly satisfied customers that allowed me to work almost entirely on referrals Education

Utah Valley University: Bachelors in Business Management 2012 Graduated Orem, UT

• Course highlights: Managerial & Financial Accounting, Advanced Leadership and Management Coding Campus: Enterprise App Development March 2014 Provo, UT

• Course highlights: Python, Django, NodeJS, Javascript, AngularJS, Mongo, Express, Passport, Git Technologies

Skilled in: Wrike, Jira, MS Project, VISIO, Agile, Scrum, Sprints, Graphic Design, UX/UI Design, MySQL, Git, Python, Django, Javascript, AngularJS, PHP, Wordpress, SEO, PPC, Conversion Rate Optimization Recommendations (3 of 14 on LinkedIn)

“During my time working with Michael I was impressed with his attention to detail, his follow through, and insight into how to make partner relationships better. Michael has a firm grasp on current technologies and is able to discuss technical requirements with developers, account managers, designers and non-technical people in a way that conveys what needs to be done

– Stewart Goodwin Founder @ Goodwin Media

“For those of us who reported to him as our manager, Michael was able to find that delicate balance of motivation and trust. He would let us know what we needed to do, but then would trust us enough to get it done without needing to resort to micromanaging tactics. In short, he was a great manager and one of my favorite people I've worked under. He has great ideas about improving processes and works hard to get them done.”

– Robin Johnson Content Strategist @ Boostability

“I enjoyed having Michael as my boss because there was no such thing as a bad idea, I always felt heard and he created opportunities to brainstorm together to create strategic solutions. He is excellent at creating processes and making them simple and easy to understand. I appreciate his willingness to teach and mentor me.”

– Steph Fulton Project Manager @ Experticity

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