Kelly Edward Curd

425-***-**** acxrth@r.postjobfree.com

Summary

Digital marketing strategist specializing in building web based experiences to build brand, drive improved user engagement, and convert to sales leads.

Online strategy

Web development

Digital campaign execution

SEO & SEM traffic generation

Social property management and campaigns (Facebook, LinkedIn, Twitter, and Google+)

Analytics

Internal, offshore, and vendor management

Experience

Vertafore October 2010 to April 2016

Director of Web Strategy

Bothell, WA

Manage all aspects of Vertafore.com and QQSolutions.com website strategy and execution

Defined and built content driven marketing campaign to increase lead conversion

Top driver of marketing opportunities, exceeded $20m 2015 goal by 35%

Executed rebuild of Vertafore.com website on Sitecore CMS resulting in 50% increase of leads captured

Increased search driven web traffic by over 25% via SEM and SEO

Utilize Google Analytics and Bizible for web testing and analysis

Developed and launched social media strategy

Integrate web and lead capture experiences via Eloqua Marketing Automation System and Salesforce CRM.

Microsoft September 2008 to September 2010

Senior Web Marketing Manager

Bellevue, WA

Site Manager for Microsoft Business, Startup Business, and Business Resource Center on Microsoft.com

Drove business requirements, application development, user experience, and partner integration for Online License Renewal web experience to improve renewal rates of Microsoft software licenses

Managed offshore vendor for development and maintenance of site properties

Executed online components of marketing campaigns

Owned web based Relationship Marketing efforts

Optimized sites for search engine traffic generation

Utilized Omniture SiteCatalyst for site performance analysis and reporting Microsoft January 2003 to September 2008

Web Marketing Manager

Redmond, WA

Responsible for strategy, design, implementation and management of Small Business website

Managed all online marketing campaign executions

Drove customer to partner connection via creation of the Small Business Partner finder

Established kpi's and web scorecard creation for Omniture SiteCatalyst implementation Bogart Golf August 2001 to April 2002

VP Marketing & Technology

Bellevue, WA

Owned marketing and technology plan for execution of start-up indoor golf instruction concept for 16 retail locations in 5 markets

Drove traffic via marketing mix of radio, online, print, pr, and direct marketing

Oversaw all purchasing, maintenance, and development of computer hardware, software, connectivity, networking, intranet and internet

Bogart Golf January 2000 to August 2001

VP of Internet Development

Bellevue, WA

Led strategy, design and implementation of internet and intranet sites

Managed development of web site to assist students by allowing them to login to a personalized, “My Bogart” area

Produced over 250 streamed video segments of golf instruction

Established partnerships in banner sales, online golf instruction, tee-time booking, and travel

Designed web based intranet site for operational management and point-of-sale for all retail locations Zones September 1995 to December 1999

Director of Online

Auburn, WA

During time with company grew online revenue from $0 - $100m

Responsible for all online sales, marketing, merchandising and promotions for Zones.com e-commerce site

Managed marketing, merchandising, and production staff of 10

Negotiated all new marketing relationships – annual budget of $2m

Responsible for functional requirements of Broadvision e-commerce site including graphic design, user experience, and site navigation

Challenge Series Adventure Races April 2003 to October 2007 Owner & Race Director

Fall City, WA

Organized and produced 8 multisport (mountain bike, sea kayak, trail run, navigation) race events Education

BA University of Washington

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