Saba Awais

Toronto • 647-***-****• acxpsf@r.postjobfree.com

Business Analysis & Marketing Management

Versatile experience in Business Analysis, Marketing Management and Project Management in IT companies. Masters in Engineering and an eye for problem solving. A unique ability to analyze data and incorporate findings into product and sales strategies. Diverse project management and leadership experience – has a diverse set of skills to be able to successfully lead cross functional teams, foster a collaborative environment and develop positive working relationships with staff.

Areas of Key Emphasis

•Project Management

•Requirements Analysis

•Software Development Lifecycle (SDLC)

•Prospect Identification

•Google Analytics

•Planning Features Timeline

•Business Process Improvement

•Problem Solving

•Assembla, Asana

•Adsense, IAds, Admob

•Marketing Strategy

•CRM, Amdocs

•Microsoft Office

•Leadership & Supervision

•Pricing & Strategy

•CPC, RPM, Impressions

•VHQ, Payware Connect

Signature Achievements

Implemented new efficiencies in product delivery lifecycles at VentureDive to reduce time to delivery by 20%

Introduced cross functional synergies between the Front-End teams, the Product Owner and the Back-End teams to decrease critical path stalls by 30%

Designed and led the marketing campaign for VentureDive in the South Asia and Middle East Region that increased YoY sales by 11%.

Professional Experience

Business Analyst VentureDive

Worked closely with the Product Owner to break down and plan features into Epics, Stories and Tasks based on their priorities and Back-End dependencies in order to move the business from strategy to bottom line results

Analyzed current business work-flows and productivity/efficiency results in order to seek process improvements

Drove the Agile product development lifecycle to coordinate weekly sprints for software development tasks and developed requirements documentation inclusive of user stories, process flows etc.

Rich experience with management platforms such as Assembla and Asana to manage daily scrums and track development tickets for the software development teams

Gainfully utilized the funnel approach (in mix panel) to pin point issues and ensure proper implementation of completed tickets by occasionally performing Quality Assurance tasks for testing of new software versions

Marketing Manager VentureDive

Successfully designed and implemented marketing campaigns for VentureDive products in the Middle East and South Asia region

Analyzed campaign metrics using Ad Impressions, CPM, CPC and RPM on major open source platforms such as Adsense, Admob and iAds to calculate optimum advertisement pricing

Performed customer segmentation to gain useful insights on demographics and consumer preferences for efficient targeting and positioning.

Utilized Google Analytics and Moz platforms to gain insights from web analytics data for designing better marketing campaigns

Interfaced with advertisers and company executives on a daily basis to coordinate marketing campaigns and present weekly, monthly, quarterly and annual revenue reports

Key player in determining company’s future strategy and roadmap for product expansion in the direct advertisement space

Technical Consultant AT&T

Single-Point-of-Contact for troubleshooting and isolating escalated problems in the AT&T wireline network for Michigan state

Provide detailed reporting, identify functionalities, and provide status updates (new installation, location update) on identified issues internally and with the client until the customer support case is resolved

Coordinated technical teams to customer locations for work orders and problem resolution

Involved with sales and marketing of AT&T wireline products for the US market and ensured customer satisfaction

Technical Advisor Verifone

Provided support for large businesses to ensure their Payment Gateway and Processors are working up to the mark

Troubleshooting tampered Verifone Payment Gateway Devices by changing variables in the configuration files and retrieving diagnostic logs upon device heartbeat.

Mathematics Faculty Member LGS

Designed the yearly syllabus for middle school students using innovation teaching methods that improved class results by 10% compared to the previous year

Overlooked administrative duties, parent teacher conferences and counselling sessions for students

Education and Credentials

Master of Electrical Engineering 2015

University of Windsor

Bachelor of Electrical Engineering, 2013

Lahore University Of Management And Sciences (LUMS)

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