MBA with *+ years of international experience in business requirements analysis, program/ project management, data analytics, operational analysis, strategic planning, and process consulting
Extensive experience in writing SQL queries & using Business Intelligence tools, generating reports and creating dashboards with KPIs at Corporate/Business unit level
Excellent communication skills and relationship building skills across customers, partners, vendors, and team members; motivated by challenges, inquisitive, creative and detail oriented
Advanced Training & Skills
Customer Insights & Analytics
Financial Planning & Analysis
Forecasting & Budgeting
Project Management
Market Research
Supply chain management
Digital & Social Media
Agile Product Development
Statistical Analysis
Oracle, DB2, UNIX
Java, Tableau, PL/SQL, SAS
JIRA & Maximo 6.2,7.1,7.5
Education
Southern Methodist University, Cox School of Business Dallas, TX
Master of Business Administration – Business Analytics and Operations, Strategy Aug 2014- May 2016
GPA: 3.6 / 4, Forte’s Foundation Merit Scholar
Jawaharlal Nehru Technological University Kakinada, India
Bachelor of Technology – Information Technology Engineering Sep 2007- Apr 2011
GPA: 3.95 / 4, University Topper
Professional Experience
Sally Beauty Holdings Denton, Texas
Senior Business Analyst Aug 2016 – Present
Developing strategic procedures and plans to ensure continued operational improvements in POS retail systems
Performing client business consultation and providing solutions-oriented strategic guidance
Reporting the effectiveness of IT transformation projects and their influence on the marketing mix implementation to the executive management
Analyzing customer needs to help make optimal changes to the existing Point of Sale systems
Translating business user concepts and ideas into comprehensive business requirements and design documents for loyalty management systems
Actively presenting ideas to expand promotional offerings and to enhance positioning of the firm
Tools Used: JIRA, SQL, MS Excel, Power point, Microsoft Visio
SMU COX School of Business Dallas, Texas
Consumer Insights & Marketing Data Analyst to Marketing dept. chair Aug 2014 – Aug 2016
Research projects in collaboration with leading financial services & CPG firms. Performing extensive data research, statistical analysis and data driven insight generation for maximization of ROI on marketing mix spend
Developed KPI’s and scorecards to measure the outcomes of implemented and ongoing marketing initiatives
Wrote marketing plans including strategic analysis, competition, positioning, tactics, and budget
Helped clients to analyze and make profitable changes to existing customer loyalty programs
Analyzed customer journey road maps and past interaction data to develop insights for omni-channel user experience improvement
Interacted with pre-sales, finance, and project teams to understand the influence of digital marketing strategies at organizational level
Tools Used: SQL, MS Excel, Power point, Microsoft Visio, KNIME, SPSS
Ericsson Plano, Texas
Senior Business Operations Analyst May 2015 – May 2016
Worked with Directors and other executives to develop strategy and system roadmap for the implementation of organizational process and technology changes aiming to produce measurable cost savings by the end of 2016
Headed an initiative to develop tools, capabilities, and scorecards to track and analyze key metrics and value captured from pricing initiatives. Tracked customer trends relative to product and program innovations / ROI
Lead cross-functional operations teams in achieving 100% execution of planned process improvements
Managed a forecasting alignment initiative among different departments including sales, marketing, and operations; increased forecast accuracy by 9%, enhanced deployment capacity, and improved the collaborative atmosphere
Evaluated the 2015-16 financial processes and suggested best execution strategy by channel, product, and category
Managed weekly, bi-weekly and monthly meetings and reporting assignments at organizational level for clients including AT&T, T-Mobile, Verizon, etc.
Delivered business process documentation, power point presentations, SharePoint on-line help, training material and quick reference guides
Produced and analyzed surveys, developed process maps to improve processes, reviewed plans, conducted audits, coordinated inter-departmental activities to affect operational efficiency and ensure consistency with the organization's long-term plan
Conducted business requirement gathering sessions for business analytics visualization projects
Tools Used: Microsoft Dynamics CRM, MS Visio, MS Excel, Power point & Word, Tableau
TATA Consultancy Services Chennai, India
Senior Business Analyst Jan 2012 – Jul 2014
Led a 35-member team through product development lifecycle and strategic planning functions for the anti-money laundering ( AML ) digital applications of Bank of America
Analyzed client needs and formulated the current production systems to deliver more efficient software packages with an average cost reduction of 87%
Collaborated with 15 cross functional teams and business customers to transition the client’s applications to a lower cost model leading to considerable cost savings to the customer
Formulated an application support framework to enable timely handling of service requests by collaborating with 10 teams, which was implemented across the entire business unit
Conducted stakeholder Joint Application Design (JAD) interviews and facilitated meetings with project teams
Translated business user concepts and ideas into comprehensive business requirements and design documents
Applied advanced Excel modeling and SQL data analysis techniques to transform detailed transactional source data into monitoring reports for executive presentation
Reviewed business processes, implemented work flows to improve business processes
Managed change requests, process work flow changes and use case stories
Tools Used: Java, PL/SQL, Oracle 11.2, SQL Server, Informatica, TOAD, RALLY, Maximo 6.2&7.1, JIRA Confluence, SQL Developer, MS Excel, Power point & Word, Tableau
Systems Engineer Jun 2011 – Jan 2012
Re-engineered a set of 15 crucial applications to manage customer transaction data which increased data security and the applications where delivered with 100% client satisfaction index
Audited business systems of Bank of America and designed process documentation to ensure compliance with internal controls
Automated (through spreadsheets) regulatory filing notifications for international compliance team, producing significant time savings for group
Tools Used: PL/SQL, Oracle 11.2, Java, Python, Informatica, TOAD, UNIX shell scripting (Bash), XML, Testing tools – QTP and LoadRunner
Leadership
Received star player of the domain award for excellent team management and improvement of business processes in the client domain for the year 2012-13
Awarded Best Performer of the ILP (Initial learning program) program among 5,000 new associates in 2012
Youngest associate in the domain to be promoted to Senior Business Analyst role in Q1 2012
Additional Experience
Lecturer, Data science: Conducted courses on Data Warehousing, Data mining and Analytics Jun 2011 – Dec 2011
Fundraising volunteer: Managed public and media relations for an organ donation campaign, helping generate US$35k in donations through painting exhibitions and food tasting events Sep 2007 – Aug 2014
Founder of Maitree: Developed and helped to implement small business ideas for women entrepreneurs without strong education background May 2010 - Present
Interests
Travelling, Painting, Cooking, and Handball- Captain of College team