Marketing Sales Manager

NAGALEELA ADDANKI

*****.*******@*****.*** 425-***-****

* **** ******** **, **** # 212, Bellevue.

Education

Masters in Management Studies, Marketing, University of Mumbai, India.

Bachelors in Science, Applied Chemistry, University of Mumbai, India.

Certifications

Oracle Business Intelligence Enterprise Edition(OBIEE)-10 G.

Completed 40 PDU’s as a Business Analyst.

Summary

Data driven professional with over 6 years of hands-on experience in Ecommerce Marketing and operations for highly competitive markets.

Adept in extracting and combining data from various sources.

Analyzed large data sets with data mining and statistical tools such as Factor analysis, survey analysis, time series, SPSS etc.

Proven ability to drive record-high marketing campaign response rates and execute successful product launches.

Proficient in translating requirements into effective business language.

Technical skills-

BI Tools

Obiee 10 G

Languages

HTML,SQL,PL/SQL

RDBMS

Oracle,MS SQL

Other Tools

Google Analytics

Experience

Harvest Futures India Pvt ltd.

Business Consultant/Analyst (May ’13-Feb’15)

Hyderabad, India

Conducted Business Requirements Gathering sessions in the form of questionnaires and business scenarios with the end users, subject matter experts (SME) and the developers.

Created different types of Customized Reports Drilldown, Aggregation to meet client requirements.

Performed user acceptance testing (UAT) to validate user requirements and expectation.

Partnered extensively with IT, compliance, risk management, and operations teams to complete projects.

Times Business Solutions.

Marketing Analyst (Jun’10 – Apr’13)

Mumbai, India

Designed focus groups as well as surveys to capture relevant market research data.

Designed, developed and implemented email marketing campaigns.

Generated campaign response-rates of between 6% and 8% (up to 4 times the industry average).

Deployed A/B testing on various aspects such as measuring the customer preferences, defining campaign strategies and trend analysis.

Delivered reports that summarized sales and marketing data critical to making key business decisions.

Submitted regular reports comparing ecommerce platforms and making recommendations on each platform.

Standard Chartered bank.

Associate Sales Manager (Jun’08 – Jun’10)

Mumbai, India

Assumed responsibility by assisting customers with their banking needs, reduced reworks, increased customer base, increased profit margins, and Led team meetings.

Worked with business owners and executive-level decision makers using multi-contact selling approach

Expanded client base by 78% in two years by consistently delivering marketing results and ensuring complete client satisfaction.

Conducted research on price, distribution and other transactions and made suggestions for the company to improve revenue.

Visa Validity: Employment Authorization valid till 28th Dec 2017

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