Melvin Williams

***** ********* *******, ***** ***** Cell: 281-***-**** acxg98@r.postjobfree.com

Value Offered

Twenty years of sales and management experience in the alcoholic beverage industry. Multiple years leading sales organizations and sales teams to exceed revenue and profit goals.

Proven track record of driving multimillion-dollar revenue growth and managing large bulk sales.

Strong command of business protocols and experience conducting business with multiple suppliers and executives in various companies.

Strong relationship builder, public speaker, business developer, negotiator and sales strategist.

Key Skills

Multi Market Marketing Strategies

Business & Channel Development

Sales Team Training & Management

Complex Negotiations & Sales Cycles

Pricing Strategies

Strategic Partnership Building

Key Account Management

Forecasting & Market Analytics

Career

Progression

(2015- Present) VP - Sales & Marketing – DrinkedIn

Developed sales strategy for IT implementation to potential customers.

Work with over 30 medium and small size suppliers to rollout Brand Finder initiative

Developed retail Rewards program and rollout

Developed sales presentations and training protocols for company expansion

Actively made sales calls to suppliers, distributors and retail accounts.

(2012-2015)

Regional Sales Manager of Genesis Spirits- Glazers Houston

Lead and manage a team of 20 on and off premise managers and sales representatives

Work with over 42 medium and small size suppliers to develop and execute market plans.

Responsible for over $5 million in revenue and over 40,000 cases in sales.

Hit target sales and revenue goals on a monthly basis. Also recognized for being a top market in the company.

Actively involved in the development and implementation of sales plans for many retail chains in multiple marketing area.

Recognized by most suppliers as having the best prepared team with a high level of execution.

(2010-2012)

Director of Trade Development for Texas- Glazers

Responsible for over $64 million in revenue and over 1 million cases.

Managed budgets in excess of 3 million dollars.

Work closely with Senior Management to develop forecasts, goals, pricing and market plans.

Developed marketing and incentive ideas to help drive and grow business.

Managed statewide on premise specialist that helped grow distribution, drive volume and build local programs tailored for customers.

Worked closely with internal corporate chain team to insure execution on corporate programs. (ex. Kroger, HEB and Safeway)

Assisted in managing the inventory levels of the 1125 items in the portfolio.

Worked closely and regularly with multiple sales division to achieve corporate goals.

Created and implemented pricing plans for many new and existing brands.

Tracked progress of key programs to evaluate success and future opportunities.

(2007-2010)

Regional Sales Director of Sales Pinnacle Wine & Spirits- Glazers Houston

Lead and manage a team of over 100 sales reps and managers

Responsible for over $74 million in revenue and over 1.4 million cases.

Consistently promoted several managers and representatives during my leadership.

Hit target sales and revenue goals on a monthly basis. Also won yearly top market awards. (ex: Market of the year 2008 Gallo Winery, Michael David market of the year 2009)

Actively involved in the development and implementation of sales plans for many retail chains in marketing area.

Work closely with the corporate chain team to insure execution on corporate programs.

Manage inventory of several large and small suppliers.

Work closely and regularly with other sales division to achieve corporate goals.

(2005-2007)

Director of Trade Marketing Southern Region – E&J Gallo Winery

Developed marketing plans and promotions for Texas, Arizona and New Mexico.

Work with local Sports Teams and venues in Texas to develop marketing plans and negotiate contracts that would be beneficial to growing wine brands. (Dallas Mavericks, Dallas Cowboys, Houston Texans, Frisco Rough Riders)

Partnered with CPG companies to develop cross promotional programs that would grow multiple brands (7-UP, Kraft, Pepperidge Farms, Fiesta Spices and more)

Became an expert on the legalities of alcoholic beverage promotion in multi state area.

( ex. couponing, dealer loader, on site promotional events, pricing,market execution)

Managed multi-million dollar budgets for point of sales, demos, incentives and other sales driven initiatives.

(2004-2005)

Director of Training and Recruiting Southern Region – E&J Gallo Winery

Recruited talented College Graduates for the Management Development Program of the Gallo Winery in Texas, Arizona, New Mexico, Missouri Oklahoma and Louisiana.

Conducted thousands of interviews to evaluate talent

Conducted bi- annual corporate recruiting conferences

Trained distributor sales reps and managers on wine education, sales presentations, sales execution, and sales strategies.

Trained sales managers on managing a team, building a productive team, getting results in a challenging environment and succession planning.

(2001-2004)

Field Marketing Manager Houston, Texas – E&J Gallo Winery

Local distributor contact for the Gallo winery.

Worked with distributors to help grow business in their marketing areas. (Dienst Distributing., Giglio Distributing, Glazer’s Distributor)

Implemented national winery programs.

Worked with local organizations to develop wine business. (Houston Live Stock Rodeo)

Tracked and reported progress on local and chain specific programs.(Kroger, HEB, Safeway)

Managed local budgets for demos and POS

Worked with Distributor sales reps and managers to become the experts in the market.

(1999-2001)

Area Sales Manager Dallas Texas - Glazers

Directed sixteen sales reps and three district mangers to successfully execute growing the Glazers portfolio in North Texas.

Directly responsible for growing over 15 million dollars in sales.

Directly responsible for making sales and pricing presentations to the buyers and executives at major Dallas retail chains.

Education

University of Texas at Austin

Bachelor of Arts in Government

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