Jason T. Jaslow

*** **** ****** #*, *******, New Jersey 07030

mobile: 201-***-**** email: acxckl@r.postjobfree.com www.linkedin.com/in/jasonjaslow Operations and analytical executive with start-up experience, financial and computer science backgrounds and extensive experience launching and growing new businesses. Adept at leveraging data from online analytics, offline behavioral and transactional data to generate insights that drive profits based on sound operational, marketing and business strategies. EXPERIENCE:

SKILLS: PROGRAMS & LANGUAGES:

Business Strategy SEO & SEM Excel

Process Optimization Google AdWords Power Point

Analytics & Marketing Google Analytics SQL

Product Management B2B & B2C Marketing HTML & CSS

CAREER HISTORY

DOVE TREE STYLE 2004 - 2016

Co-Founder & CEO

Launched 4 e-commerce web sites and 1 mobile app targeting different market segments.

Built an online partner affiliate network (SaaS) from the ground up providing printing services to B2B clients

Select technology solutions, including identifying all the business and technical specifications, building a specialized web tool and integrating with e-commerce shopping carts.

Develop and implement operational and marketing strategies, including SEO, SEM, remarketing, and traditional B2B and B2C marketing to bring the sites to market, increase user traffic and transactions.

Optimize online advertising, email marketing and social media campaigns using analytics metrics.

Analyze site usage and keyword searches to uncover opportunities for further growth by building out content and products to address promising niche markets.

Increased sales dollars per transaction by 378% and profitability by 566% by focusing on unique high dollar, high margin products and services.

Hired and trained a team of graphic designers, inside & outside sales associates, production associates, and India and Thai based web developers & coders to build out the web sites. SCHOLASTIC, INC. 2001 - 2003

Senior Manager, Web Traffic and Operations Analysis, Scholastic Internet Group

Head of operational, e-commerce & marketing statistical reporting & analysis for all Scholastic Internet properties, including 3 distinct e-commerce platforms, teacher home page tool, on-line educational & testing platforms, & content web site for top tier brands including Harry Potter & Clifford the Big Red Dog.

Reported and analyzed financial and marketing metrics for our division and external business units. Ensured we were meeting our goals in terms of sales, order size, store conversion and repeat orders.

Worked with marketing and product teams to understand gaps between goals and results. Identified and analyzed specific reasons for gap and planed ways to improve future results.

Analyzed the results of on-line marketing efforts designed to bring sales and registrations to the site. Segmented prospects and tracked each segment for lead generation and conversion.

Liaised with product development and technology departments to ensure the successful launch of new site features, ensuring the business goals are tracked and on target.

Led the effort to evaluate and implement new analytical technologies for linking site visitor behavior to sales data and understanding detailed site usage. Solicited proof of concepts, identified project goals and product requirements. Evaluated vendors and took on role of project sponsor, leading the roll out. Involved in corporate wide CRM initiative linking off-line and on-line consumer activities. Jason T. Jaslow

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EASYLINK SERVICES (formerly Mail.com) 1997 - 2001

Director, Information Management & Analysis

Co-head of analysis department reporting to President of Consumer Messaging. Created departmental business plan for tracking site & financial metrics in order to improve revenue while decreasing costs.

Managed a team of 4 Business Analysts. We were responsible for providing detailed analyses of advertising revenue, on and off-line customer acquisitions and user behavior.

Increased top & bottom line by providing recommendations for increasing member value & profitability. Achievements include increasing adoption while lowering costs, improving advertising sell-through, increasing CPM & identifying site performance issues, resulting in over $100,000 in monthly savings.

Provided key financial and analytical support to Executive Management, Marketing, Partner Development and Advertising Sales Departments. Created corporate revenue model and tracked performance against it.

Managed partner contracts and ensured compliance with Service Level Agreements. Developed procedures for, and calculated, quarterly partner revenue sharing payments. CREDIT SUISSE FIRST BOSTON 1996 - 1997

Investment Banking Analyst Technology Group

Researched & developed financial, strategic & comparative understanding of companies in the Internet & high technology market.

Created pitch books including financial models, comparable company & transaction valuations, marketing materials, deal consequences & benefit analyses of proposed IPO and merger activities.

Developed financial models, comparative company analyses and merger consequences spreadsheets using financial documents, investigative research and interviews with corporate officers. Used these models to value potential M&A opportunities for our clients. PRUDENTIAL INSURANCE 1995 – 1996

Financial Analyst

Utilized, tracked and maintained FRAs, Commercial Paper, FRNs, Futures, T-Bills and Collateral.

Responsibilities included swap & FX trade processing, risk analysis, yield curve plotting, cash forecasting, rate settings, Commercial Paper issuance & counter party relations. EDUCATION

The Wharton School of Business – University of Pennsylvania 1995

Bachelor of Science in Economics - Concentration in Finance School of Engineering and Applied Science – University of Pennsylvania 1995

Bachelor of Applied Science - Computer Science

OTHER SKILLS

Financial modeling, startups, entrepreneurship, offline and online advertising, social media marketing, email marketing, website creation (CSS & HTML), e-commerce analytics, strategic business analysis, product development, project management, e-commerce, shopping carts (PayPal, Authorize.net), Adobe Suite (Photoshop, InDesign, Dreamweaver), purchasing & receiving, IT networking, VoIP, office build out, office space & equipment lease negotiations PROFESSIONAL AFFILIATIONS

Toastmasters International – Competent Toastmaster (CTM), Prior Treasurer American Mensa

Series 7 Certified (expired)

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