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Sales Manager

Miami, Florida, United States
January 08, 2017

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Amparo Echarte

**** *.*. **** ******

Miami, FL. 33155


Professional Summary

Extensive experience in the implementation of visual presentation standards for a chain of over 1000 stores, requiring visual criteria standardization, conduction of visual audits, imparting of display techniques, development of promotional campaigns, purchasing, inventory control, training, and enhancement of personnel. A highly motivated individual with excellent artistic, creative and management skills.


Merchandise Coordinator – Davaco, Inc. (2014 to Present)

Responsible for the merchandising, sales and training for Nike, Inc

Promoted to a Level 1 in less than one year, due to not only increased sales and profits, but also to the high merchandising and visual standards achieved within the shop.

Won awards for pictures submitted weekly which were used to show others how a Nike shop should look, attention to detail always stressed.

Assistant Manager - Nautica, Inc. (2012-2014)

Involved in all aspects of store operations, visual standards, and daily processes. Am often contacted by other managers seeking information on policies and procedures.

Impact sales results by ensuring every customer leaves satisfied. Make sure all associates are actively meeting customers’ needs through coaching and holding the sales associates responsible.

Responsible for all scheduling, hiring and training of sales associates, including management staff.

Merchandise Manager - Banana Republic (2011-2012)

Responsible for all aspects of store profitability; scheduling, training, merchandising, visual, receiving, stockroom control.

Train staff to read and understand sales reports and react accordingly.

Customer service

Merchandise Manager - Bloomingdales (2010-2011)

Drove sales, profitability and an exceptional consumer experience through merchandising the Men’s’ Store, Fashion Accessories and Handbags in a $100 Million/Yr. store.

Developed floor plans for new and remodeled stores.

Formulated and published achievable planogram schedules.

Ensured brand and visual consistency is upheld throughout the chain.

Presented classes and workshops on new and latest fashion trends to store management and staff.

Visual Department Manager - Nike, Inc. (2008 - 2010)

Responsible for deepening the consumer relationship to deliver absolute product


Collected feedback and future recommendations regarding store presentation and signage.

Invited to participate and lead visual merchandising efforts for megastores in New York, Chicago, Boston, San Francisco and Las Vegas.

Coordinated efforts with store personnel and others for in-store events, promotions, new store openings, exhibits/booths at public venues.

Visual Merchandising Manager-Tommy Bahama (2002-2007)

Lead, motivated, and developed a successful sales and sales support team, ensuring the profitability of the business.

Developed and maintained store planograms while partnering with operations to ensure their consistent application.

Conceived and supervised the making of window and other interior decorations and displays for 11 stores in the district.

Responsible for the ownership of all the aspects of the visual merchandising program in the allotted stores.

Handled the queries and problems regarding product delivery, new stock, defective product, and managed inventory through stock replenishment and superior stockroom standards.

Gallery Director-Wentworth Gallery (2000-2002)

Responsible for all aspects of contemporary art gallery operations, including all operational procedures and policies, scheduling, monitoring, evaluating and training of personnel.

Participated in and executed all gallery events, shows, and retrospectives, working directly with the artists to ensure proper placement and lighting.

Senior Visual Merchandising Manager - JCPenney,Co. Inc. (1988-2000)

Managed the planning and implementation of store visual merchandising programs.

Participated in, directed, and executed all new store openings in the Southeast region including Puerto Rico, where I was indispensable for my ability to conduct business in both Spanish and English.

Established and maintained consistency within the stores with regard to what, when, where and how merchandise is presented.

Successfully developed and managed budgets exceeding $1 million.

Visual Merchandising Supervisor - JCPenney,Co.Inc. (1985-1988)

Trained store management teams to provide consumers with a firm conceptualization of company’s image, through the development of visual presentation, operational procedures and service skills.

Implemented all point of sale materials and branding collateral.

Researched and communicated with buyers items that were becoming a major trend and maximized presentation and sales.


Parsons School of Design - New York, N.Y.

Rollins College, Winter Park, FL. Bachelor of Arts

Briarcliff College, Briarcliff Manor, N.Y. Associate of Arts

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