CASEY WHITCHER
E-COMMERCE PROFESSIONAL
San Diego, CA 92128
**************@*****.***
/in/caseywhitcher
www.caseywhitcher.com
in
At TUK shoes, I implemented strategies which increased website conversion rates by 50% and increased annual revenues by 60% in my first 2 years. At TUK I proposed restructuring which moved the Amazon division into my department. Under my direction, Amazon sales increased over 100% within the first 6 months. At GlamourDog Inc., I built sister websites and two B&M locations from startup to nearly $1,000,000 in annual sales and a dozen employees within 4 years. Professional Achievements
Experience
Education Skills
03/2014 - Present T.U.K., Inc. www.tukshoes.com
E-Commerce Manager
Lead the marketing, customer service, and multi-channel teams. I meet weekly with each department head to go over their current responsibilities and determine initiatives. I train employees on a variety of software applications, best practices and marketing strategies for advertising in general and on specific media.
Constantly evaluate shipping costs, methods and carriers. I have championed shipping changes, both in services and in procedures to increase productivity and reduced costs. Was responsible for most of the custom front end web development and integration for multiple platforms as well as creating custom reports and excel formulas for our internal ERP Worked directly with third party agencies for marketing and logistics and other SAAS services. Poway, CA
03/2003 - 01/2014 GlamourDog Inc.
Owner - Founder
GlamourDog was an upscale dog boutique and website. We shipped over 100,000 orders over the course of the company. The site was featured around the world in major media including; the Tonight Show, The View, Cosmopolitan, Us Weekly and many other publications. I managed all company operations. I employed many different customer service reps, Store Managers and Shipping Managers.
San Diego, CA
08/1998 - 02/2003
The Art Institute of Dallas 1997
Associates in Computer Animation and
Multimedia Design.
Elgin Community College 1995
Associates of applied Sciences
First American CREDCO
Lead Graphic / Web Designer
A large financial corporation I worked in the Marketing and IT department in the web technologies group creating websites, logos, interactive training material and other technical needs. I Collaborated with a team of programmers and project managers on web applications and website development for the corporate internet site, intranet, and related proprietary software applications and their websites including interactive applications. Poway, CA
CODE: HTML / CSS / JS / LIQUID
CARTS: Shopify / NopCommerce / Yahoo Merchant / Big Commerce PAID: SEO / SEM / Facebook / Pinterest / Instagram / Google Advertising ORDER MANAGEMENT: A2000 ERP / StoneEdge Order Manager SAAS: Optimizely / VWO / MailChimp / ShipStation / Google Analytics SOFTWARE: Advanced Photoshop / Illustrator / Excel