Digital Marketing
Resume:
BELO-OSAGIE, AHMED U.
*****.***********@*****.***
Permanent Address- 4614, Field Meadow court, Katy, TX. 77449-1208
PROFILE
A commercially astute individual with a drive and passion for all things digital. I hold an in-depth knowledge of generalist business procedures and a proven track record of providing analytical support to Senior Managers, Human Resources and marketing departments. I am comfortable communicating at all levels from executives to Board and customer level.
An MSc holder in E-Business Management with Distinction from the University of Warwick, United Kingdom. I am looking to progress a career in E-Business Management by joining an exciting and ambitious IT driven organization that offers challenges and opportunities for growth and also rewards hard work. I have a sound knowledge of Digital Marketing tools including Search Engine Marketing, SEO, SMM, PPC, Website analysis and E-mail marketing.
EDUCATIONAL QUALIFICATIONS
University of Warwick, Coventry, United Kingdom 2013-2014
MSc E-business Management with Distinction
Covenant University, Nigeria
BSc Computer Science 2007 – 2011
King’s College Lagos 2001-2007
West African Examination Council – 5 A’s & 4 B’s
Corona Primary School, Gbagada, Lagos
First School Leaving Certificate 1994 – 2001
KEY SKILLS
Teamwork and Communication
Attended Networking events and Exhibitions like UKTI MINT events, World Money Show and Manufacturing Marketers’ Meet Up.
Great Interpersonal Skills, Fluent English spoken at a business proficiency level.
Flexible and great ability to multitask and be proactive.
Analytical
Analysed and produced reports based on Google Analytics data to help effective management/marketing decisions.
Carried out Market Research to develop PPC and market penetration strategies.
Measuring Marketing effectiveness and Return On Investment.
Self-Reliance/Self-Starter
Recommended Machine Tool Spares to use more analytics tools like Google Analytics, kissmetrics and Lead Forensics.
Very ambitious and results oriented. Willingness to learn. I joined the IT society to at Warwick University to improve on my IT skills.
Marketing Director at the Investment and Trading Society at university.
Adaptability
Proficient knowledge of marketing and business techniques.
Adapting to changes in ever changing digital platforms.
Learning about new tools like constant changes with Google Algorithms.
IT
HTML 5, PHP, Javascript, CSS, Microsoft Office (PowerPoint, Access, Excel, Word), Wordpress, SQL, Oracle, Drupal, Joomla.
Social Media: Hootesuites, Paperli, woorank, Tweetdeck
Web Analytics: Google Analytics, Lead Forensics, W3Counter, Kissmetrics.
Email Marketing: Mailchimp, Graphicmail, iContact, Mad Mimi
Pay Per Click: Google Adsense, Kensho Media, Clicksor, Infolinks
Keyword Research: Google keyword planner, Freshkey and Worldstream’s keyword tool
PERSONAL ACHIEVEMENT
CCNP (CISCO CERTIFIED NETWORK PROFESSIONAL)
CSCO12110967
NACOSS (NATIONAL ASSOCIATION OF COMPUTER SCIENCE STUDENTS)
VICE PRESIDENT 2010-2011
INTERESTS
Photography, Travelling, Volunteering (served as a volunteer for the London 2012 Olympics and Paralympics games), Reading and Football.
BIODATA
Gender: Male
Nationality: American
WORK EXPERIENCE
NOVEMBER 2015 - DATE : MYKUSTOMA INNOVATIVE TECHNOLOGY
DIGITAL MARKETING MANAGER
Devising strategies to drive traffic to the company website, reduce bounce rate and increase the average sessions per user.
Tracking conversion rates and making improvements to the conversion of both unique and returning visitors.
Developing and managing offline marketing campaigns
Utilizing a range of SEM and SEO techniques to increase visibility.
Overseeing the social media marketing strategy for the company.
Managing online brand and product campaigns to raise brand awareness.
Improving the usability, content and general user experience of the company website to make it more engaging.
Responsibility for planning and budgetary control of all digital marketing activities.
Evaluating consumer research, market conditions and competitor data.
Review new best practices and technologies and keep the company at the forefront of developments in digital marketing.
Writing and dispatching email marketing campaigns.
Providing accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI);
Researching new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums;
JANUARY 2015 - NOVEMBER 2015 : HOUSE OF JUMIA
Account Developer and Team Lead E-business Strategy
Monitoring and developing strategies necessary for hunters (acquisition team) to convert converting cold leads into clients
Handling negotiation and signing of contracts with merchants
Assisting account managers in developing and implementing pricing strategies to facilitate sales, growth and competitiveness of clients on Jumia’s online trading platform.
Monitoring Key performance indicators (KPI’s) of staff in Market place
Liaising with management on challenges faced by acquisition and developing strategies necessary to ensure these challenges are well taken care of.
Monitoring sales trends to determine how well to place similar products for consumers in newsletters, advertorials and promotional packages targeted at consumers.
Looking for ways to increase profit and minimize the cost associated to the market place business model.
Devising strategies to drive online traffic to the company website.
Tracking conversion rates and making improvements to the website.
Developing best practice e-business strategies
Utilizing a range of techniques including paid search, SEO and PPC.
JULY 2014 - DECEMBER 2014: Machine Tool Spares UK Ltd
Digital Marketing Intern
Carried out PPC Campaigns in Google, Bing, Yahoo and a host of other social media sites including Facebook, Instagram and Linkedin
Carried out search engine optimization keyword research.
Monitored the company’s website Analytics using Google Analytics, W3Counter and Kissmetrics
Analysed Lead Forensics reports
Oversaw change to Capsule CRM and Mail Chimp for e-mail marketing
Optimized the content of the webpages
Creating, managing and editing content in a web-based environment using Wordpress.
Managing Online Marketplaces and Public Relations.
FEBRUARY 2012 - AUGUST 2013 Bluechip Services Ltd
IT Personnel
Carried out regular website updates
In charge of Digital Marketing Strategy, including Social Media Marketing
Assisted the Project Manager in drafting and issuing the project proposals, tenders, budgets, and cash flow.
Effectively and accurately communicated important reports and information to the client and project team.
March 2012 - February 2013 Ar-Rhaman College
Computer Studies Teacher (NYSC)
Taught classes Js1 - Js3 computer studies
Set exam questions for students.
February 2010 - August 2010 Oceanic Bank Plc.
Junior Web Master (Industrial Training)
Designed the layout of the new bank website
Updated the company website news feeds on a daily basis
Optimised Website organic search ranking
Creating, managing and editing content in a web-based environment using Drupal.
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