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Digital Marketing

Location:
Katy, Texas, United States
Salary:
80,000
Posted:
October 10, 2016

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BELO-OSAGIE, AHMED U.

acwzrx@r.postjobfree.com

737-***-****

Permanent Address- 4614, Field Meadow court, Katy, TX. 77449-1208

PROFILE

A commercially astute individual with a drive and passion for all things digital. I hold an in-depth knowledge of generalist business procedures and a proven track record of providing analytical support to Senior Managers, Human Resources and marketing departments. I am comfortable communicating at all levels from executives to Board and customer level.

An MSc holder in E-Business Management with Distinction from the University of Warwick, United Kingdom. I am looking to progress a career in E-Business Management by joining an exciting and ambitious IT driven organization that offers challenges and opportunities for growth and also rewards hard work. I have a sound knowledge of Digital Marketing tools including Search Engine Marketing, SEO, SMM, PPC, Website analysis and E-mail marketing.

EDUCATIONAL QUALIFICATIONS

University of Warwick, Coventry, United Kingdom 2013-2014

MSc E-business Management with Distinction

Covenant University, Nigeria

BSc Computer Science 2007 – 2011

King’s College Lagos 2001-2007

West African Examination Council – 5 A’s & 4 B’s

Corona Primary School, Gbagada, Lagos

First School Leaving Certificate 1994 – 2001

KEY SKILLS

Teamwork and Communication

Attended Networking events and Exhibitions like UKTI MINT events, World Money Show and Manufacturing Marketers’ Meet Up.

Great Interpersonal Skills, Fluent English spoken at a business proficiency level.

Flexible and great ability to multitask and be proactive.

Analytical

Analysed and produced reports based on Google Analytics data to help effective management/marketing decisions.

Carried out Market Research to develop PPC and market penetration strategies.

Measuring Marketing effectiveness and Return On Investment.

Self-Reliance/Self-Starter

Recommended Machine Tool Spares to use more analytics tools like Google Analytics, kissmetrics and Lead Forensics.

Very ambitious and results oriented. Willingness to learn. I joined the IT society to at Warwick University to improve on my IT skills.

Marketing Director at the Investment and Trading Society at university.

Adaptability

Proficient knowledge of marketing and business techniques.

Adapting to changes in ever changing digital platforms.

Learning about new tools like constant changes with Google Algorithms.

IT

HTML 5, PHP, Javascript, CSS, Microsoft Office (PowerPoint, Access, Excel, Word), Wordpress, SQL, Oracle, Drupal, Joomla.

Social Media: Hootesuites, Paperli, woorank, Tweetdeck

Web Analytics: Google Analytics, Lead Forensics, W3Counter, Kissmetrics.

Email Marketing: Mailchimp, Graphicmail, iContact, Mad Mimi

Pay Per Click: Google Adsense, Kensho Media, Clicksor, Infolinks

Keyword Research: Google keyword planner, Freshkey and Worldstream’s keyword tool

PERSONAL ACHIEVEMENT

CCNP (CISCO CERTIFIED NETWORK PROFESSIONAL)

CSCO12110967

NACOSS (NATIONAL ASSOCIATION OF COMPUTER SCIENCE STUDENTS)

VICE PRESIDENT 2010-2011

INTERESTS

Photography, Travelling, Volunteering (served as a volunteer for the London 2012 Olympics and Paralympics games), Reading and Football.

BIODATA

Gender: Male

Nationality: American

WORK EXPERIENCE

NOVEMBER 2015 - DATE : MYKUSTOMA INNOVATIVE TECHNOLOGY

DIGITAL MARKETING MANAGER

Devising strategies to drive traffic to the company website, reduce bounce rate and increase the average sessions per user.

Tracking conversion rates and making improvements to the conversion of both unique and returning visitors.

Developing and managing offline marketing campaigns

Utilizing a range of SEM and SEO techniques to increase visibility.

Overseeing the social media marketing strategy for the company.

Managing online brand and product campaigns to raise brand awareness.

Improving the usability, content and general user experience of the company website to make it more engaging.

Responsibility for planning and budgetary control of all digital marketing activities.

Evaluating consumer research, market conditions and competitor data.

Review new best practices and technologies and keep the company at the forefront of developments in digital marketing.

Writing and dispatching email marketing campaigns.

Providing accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI);

Researching new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums;

JANUARY 2015 - NOVEMBER 2015 : HOUSE OF JUMIA

Account Developer and Team Lead E-business Strategy

Monitoring and developing strategies necessary for hunters (acquisition team) to convert converting cold leads into clients

Handling negotiation and signing of contracts with merchants

Assisting account managers in developing and implementing pricing strategies to facilitate sales, growth and competitiveness of clients on Jumia’s online trading platform.

Monitoring Key performance indicators (KPI’s) of staff in Market place

Liaising with management on challenges faced by acquisition and developing strategies necessary to ensure these challenges are well taken care of.

Monitoring sales trends to determine how well to place similar products for consumers in newsletters, advertorials and promotional packages targeted at consumers.

Looking for ways to increase profit and minimize the cost associated to the market place business model.

Devising strategies to drive online traffic to the company website.

Tracking conversion rates and making improvements to the website.

Developing best practice e-business strategies

Utilizing a range of techniques including paid search, SEO and PPC.

JULY 2014 - DECEMBER 2014: Machine Tool Spares UK Ltd

Digital Marketing Intern

Carried out PPC Campaigns in Google, Bing, Yahoo and a host of other social media sites including Facebook, Instagram and Linkedin

Carried out search engine optimization keyword research.

Monitored the company’s website Analytics using Google Analytics, W3Counter and Kissmetrics

Analysed Lead Forensics reports

Oversaw change to Capsule CRM and Mail Chimp for e-mail marketing

Optimized the content of the webpages

Creating, managing and editing content in a web-based environment using Wordpress.

Managing Online Marketplaces and Public Relations.

FEBRUARY 2012 - AUGUST 2013 Bluechip Services Ltd

IT Personnel

Carried out regular website updates

In charge of Digital Marketing Strategy, including Social Media Marketing

Assisted the Project Manager in drafting and issuing the project proposals, tenders, budgets, and cash flow.

Effectively and accurately communicated important reports and information to the client and project team.

March 2012 - February 2013 Ar-Rhaman College

Computer Studies Teacher (NYSC)

Taught classes Js1 - Js3 computer studies

Set exam questions for students.

February 2010 - August 2010 Oceanic Bank Plc.

Junior Web Master (Industrial Training)

Designed the layout of the new bank website

Updated the company website news feeds on a daily basis

Optimised Website organic search ranking

Creating, managing and editing content in a web-based environment using Drupal.



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