SIERRA REED

Address: *** ** ***** *****, **********, Texas 75081

Phone: 817-***-****

Email: acwxpj@r.postjobfree.com

Website Portfolio: www.wix.com/sierrareed18/portfolio

CREATIVE DIRECTOR ART DIRECTOR

PROJECT MANAGEMENT

CLIENT RELATIONS

BRAND DEVELOPMENT

MULTICHANNEL MARKETING CONCEPTS

REVENUE GROWTH AND BUSINESS EXPANSION

DIGITAL/WEBSITE PROMOTIONS

SUCCESS PLANNING

QUALIFICATIONS PROFILE

Detail-oriented, results-driven, and performance-focused professional, with experience in graphic design,

advertising, and marketing. Adept at developing innovative guidelines, concepts, and strategies essential

in exceeding target sales goals, maximize growth opportunities, and expand market share. Armed with

hands-on experience in utilizing first-rate management skills in leading a team to enhance processes,

optimize productivity, and boost efficiency. Equipped with articulate communication and interpersonal

skills in building positive work relationships with professionals of all levels.

PROFESSIONAL EXPERIENCE

ALLIANTGROUP, HOUSTON, TX

Creative Director April 2014–May 2016

Associate Director (Art Director) October 2013–April 2014

Senior Graphic Designer February 2013–October 2013

- Spearheaded design and marketing efforts such as new business development campaigns, strategic

vision, and national cross-platform design/ advertising projects

- Functioned as the lead graphic designer and director of all creative work, comprising of company

website, email campaigns, trade show exhibits, print collateral, online advertisements, webinars, and

presentations

- Provided expert oversight to the Marketing/Creative Team of over 13 professionals compromising of

copywriters, graphic designers, web specialists, marketing and event coordinators, and brand managers

ACCOMPLISHMENTS:

> Thrived in exceeding annual sales goals by producing $15M in revenue in 2014 and $17M in 2015

> Structured and instituted advertising campaigns focused on trade show exhibits, which resulted to

exceeding the target sales goals by $9M in 2014 and $10M in 2015

> Enhanced website revenue by 15% in 2015 through the execution of retargeting advertisements and

website chat box

> Earned multiple salary raises and accolades for exceeding quarterly/annual sales goals

> Promoted from senior graphic designer to associate director (art director) in 2013 and from

associate director (art director) to creative director in 2014

> Directed the company rebranding strategy, which included establishing legal names, new logos,

advertising themes, and marketing strategies essential in comparing company services from competitors

> Successfully enhanced user experience which allowed visitors to view the website across all

platforms by facilitating a website overhaul initiative in 2015, using a new and responsive layout

ENERGY MAINTENANCE SERVICES, HOUSTON, TX

Graphic Specialist Nov 2012–Feb 2013

- Prepared comprehensive PowerPoint presentations, page layouts, training material, charts,

infographics, and technical data sheets for a broad variety of oil and gas related projects

- Coordinated with project managers and technical/administrative teams in converting strategies to

creative concepts and campaigns

- Capitalized on industry expertise in assessing project risks and developing visual solutions to

support project execution and achieve overall team success

ACCOMPLISHMENT:

> Obtained recognition for generating innovative concepts and applications

> Structured and developed new practices/ procedures to increase project efficiency

QUEST DESIGN AND FABRICATION, HOUSTON, TX

Graphic Designer Sept 2011–Nov 2012

- Collaborated with the clients to form creative design concepts while maintaining alignment with

the budget guidelines, brand standards, and project specifications

- Guaranteed that all project’s specification and instructions were adhered to in association with

the project managers and production teams

- Demonstrated industry knowledge and creativity in developing various designs for billboards,

large posters, web advertisements, print collateral, signage, furniture, brochures, web assets, displays,

sales offices, presentations, site plan tables, and special projects

- Launched compelling sales and marketing presentations to generate new business

ACCOMPLISHMENT:

> Streamlined the company website utilizing HTML and CSS coding which required the photography of

all company projects and employees

OTHER EXPERIENCE

BASSDRILL, HOUSTON, TX

Engineering Assistant Aug 2010–Sep 2011

EDUCATION

Bachelor of Science in Visualization December, 2010

Texas A&M University–Department of Visualization, College of Architecture, College Station, TX

TECHNICAL SKILLS

Adobe (Illustrator, Photoshop, InDesign, Fireworks, PageMaker, After Effects, Dreamweaver, and Acrobat)

Microsoft Office Suite HTML CSS WordPress QuarkXPress

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