CHRIS P. SCHRETTER
acwvzo@r.postjobfree.com
Alpharetta, Georgia
EXECUTIVE SALES PROFESSIONAL
Specialized Retail Business to Business Sales – Goal Driven Individual – Client Acquisition & Retention
Achieves Profitable Results – Growth Oriented – Multi-Channel Distribution - Corporate Professionalism
Hands-on Leadership – Solid Software Skills - Creative Program, Brand Product Development
QUALIFICATIONS
24 years of Business Development and Sales Management
Exceeded sales goals through product mix, accounts, retail markets and negotiation
Managed 40 to 50 manufacture representatives and 50+ sales people
Expert at selling to all levels of distribution (National, Regional, District)
Proven Sales Professional across multiple industries, channels with many product lines
Implemented business sales plans to succeed in maximizing multi-channel opportunities
Excellent interpersonal, communication and managerial skills
Reduced product line manufacturing cost, sales expenses while increasing product mix profit margins
Demonstrates outstanding drive, enthusiasm and professionalism
Focused on selling most profitable product mix
Established business relationships at all levels with accounts (Mass Merchants, OEM, Co-ops, Distributors)
PROFESSIONAL EXPERIENCE
2015-present SCOTTS MIRACLE-GRO, Marysville, Ohio
(Manufacturer of Premium Fertilizers, Grass Seeds, Potting & Garden Soils, Grass and Weed Killers, Pest Control Chemicals, Plant Foods and Soils, Fertilizer Spreaders)
Sales and Merchandiser
Customize Sales and Marketing and Merchandising programs to increase market share and product
program profitability with key customers (HOME DEPOT and LOWES)
2013-2015 CAROLINA FLAVOR, INC., Wilmington, North Carolina
(E-Cig Vapor Devise Distributor/E-Liquid Manufacturer)
Executive Sales Manager / Independent Contractor (NC, SC and GA)
Distributor of the highest quality E-Cig vapor devises and a manufacturer of the finest tasting E-Liquids in the tobacco-free vapor industry.
National Accounts (Blue Ridge Tobacco Distribution, Demorest GA, Smoker Friendly Corp, 800 stores, Boulder CO, HT Hackney Knoxville TN, Atlantic Dominion, Fayetteville NC)
Carolina Flavor is the leader in FDA registered E-Liquids
Penetrated Industries (C-Stores, Chain Retailers, Cigar Chain Retailers, Tobacco Distributors, Vapor/E-cig)
2006-2013 H.S. EVEREST of NORTH CAROLINA, INC., Wilmington, North Carolina
(Herbicides/Pesticide/Insecticide Distributor)
Executive Sales Manager / Independent Contractor
(Target: Big Box Retailer, co-ops, catalog companies and agricultural retailers with eco-friendly herbicides/pesticides/insecticides to increase business profits)
Created sales strategies to capitalize on new markets and customers
Communicated competitors analysis to top management
Constructed merchandising sales program for Home Depot and Lowe’s
Initiated the sales project to the Federal and State Government (GSA)
2004-2006 SOUTHEAST RECYCLING TECHNOLOGIES, INC., Johnson City, Tennessee
(Universal/ Hazardous Waste Recycler)
Executive Sales Manager / Independent Contractor (NC, SC and GA)
Pioneer company recycles Fluorescent Lamps, Batteries, Electronics, business in NC and SC
(Mass Merchandisers, State and Federal Government, Military Bases, Park Districts, Large
Small Businesses, Municipalities, School Systems, Universities, Hospitals and Hotels)
Developed new territory and achieved new distribution network(s)
Secured radiology recycle business in 2011 (via NC hospitals) generating $25K in sales
Increased territory sales 100%
Exposed company to new industries through diversification
1991-2004 GAF MATERIALS CORPORATION, Wayne, New Jersey
(North Americas largest residential/commercial Roofing and Ventilation Manufacture, Roof Windows/Skylights, Security Products, Ornamental Iron, Fencing and Ductwork)
2001-2004 National Sales Manager / Product Manager
Sales Responsibility included 6 national accounts (Ace Hardware, Do-it-Best, ABC Supply, Service Star, Prime Source and Menards) and numerous secondary accounts totaling $29.5MM (Retailers, Architects, Distributors and Wholesalers)
Strategic planning – International market(s)
Exceeded annual sales goals by 25% on all commercial & residential roofing products
Responsible for implementation and development of annual sales/marketing plans
Increased ventilation sales and improved gross margin each prior year totaling $9MM
Customized pricing and incentive programs for Home Depot, Lowe’s, Prime Source
Managed sales efforts and potential of 135+ GAF sales managers
Implemented GAF’s first Professional Roofing/Ventilation Contractor Council
1998-2001 National Sales Manager-Door Louvers/Vision Lites (Commercial Products)
Increased profitability resulting in $6MM in sales
P&L responsibility and customer forecasting
Generated $500K in new sales through (Home Depot, Lowe’s and Builders Square)
Introduced new profitable products and supported marketing in creating new sales material
1995-1998 Sales & Service Manager-National Accounts (Ventilation Products)
Customized product mixes per market for Home Depot, Lowe’s, Builders Square
Strategized geographical marketing plans with National Account Managers
Developed a retail sales and service training manual to educate retail service representatives
1991-1995 Central Region District Sales Manager WI, IL, IN (Ventilation, Duct, Iron, Skylights)
Surpassed Sales Plan/Projections each year
Sales and Service of Handy Andy, Payless Cashways, Siegel’s
Top sales 5 years - Chicago, IL
EDUCATION
Valdosta State University (UGA), Valdosta, Georgia
Bachelor Degree: Communications/Public Relations