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Sales Manager

Alpharetta, Georgia, United States
October 03, 2016

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Alpharetta, Georgia



Specialized Retail Business to Business Sales – Goal Driven Individual – Client Acquisition & Retention

Achieves Profitable Results – Growth Oriented – Multi-Channel Distribution - Corporate Professionalism

Hands-on Leadership – Solid Software Skills - Creative Program, Brand Product Development


24 years of Business Development and Sales Management

Exceeded sales goals through product mix, accounts, retail markets and negotiation

Managed 40 to 50 manufacture representatives and 50+ sales people

Expert at selling to all levels of distribution (National, Regional, District)

Proven Sales Professional across multiple industries, channels with many product lines

Implemented business sales plans to succeed in maximizing multi-channel opportunities

Excellent interpersonal, communication and managerial skills

Reduced product line manufacturing cost, sales expenses while increasing product mix profit margins

Demonstrates outstanding drive, enthusiasm and professionalism

Focused on selling most profitable product mix

Established business relationships at all levels with accounts (Mass Merchants, OEM, Co-ops, Distributors)


2015-present SCOTTS MIRACLE-GRO, Marysville, Ohio

(Manufacturer of Premium Fertilizers, Grass Seeds, Potting & Garden Soils, Grass and Weed Killers, Pest Control Chemicals, Plant Foods and Soils, Fertilizer Spreaders)

Sales and Merchandiser

Customize Sales and Marketing and Merchandising programs to increase market share and product

program profitability with key customers (HOME DEPOT and LOWES)

2013-2015 CAROLINA FLAVOR, INC., Wilmington, North Carolina

(E-Cig Vapor Devise Distributor/E-Liquid Manufacturer)

Executive Sales Manager / Independent Contractor (NC, SC and GA)

Distributor of the highest quality E-Cig vapor devises and a manufacturer of the finest tasting E-Liquids in the tobacco-free vapor industry.

National Accounts (Blue Ridge Tobacco Distribution, Demorest GA, Smoker Friendly Corp, 800 stores, Boulder CO, HT Hackney Knoxville TN, Atlantic Dominion, Fayetteville NC)

Carolina Flavor is the leader in FDA registered E-Liquids

Penetrated Industries (C-Stores, Chain Retailers, Cigar Chain Retailers, Tobacco Distributors, Vapor/E-cig)

2006-2013 H.S. EVEREST of NORTH CAROLINA, INC., Wilmington, North Carolina

(Herbicides/Pesticide/Insecticide Distributor)

Executive Sales Manager / Independent Contractor

(Target: Big Box Retailer, co-ops, catalog companies and agricultural retailers with eco-friendly herbicides/pesticides/insecticides to increase business profits)

Created sales strategies to capitalize on new markets and customers

Communicated competitors analysis to top management

Constructed merchandising sales program for Home Depot and Lowe’s

Initiated the sales project to the Federal and State Government (GSA)

2004-2006 SOUTHEAST RECYCLING TECHNOLOGIES, INC., Johnson City, Tennessee

(Universal/ Hazardous Waste Recycler)

Executive Sales Manager / Independent Contractor (NC, SC and GA)

Pioneer company recycles Fluorescent Lamps, Batteries, Electronics, business in NC and SC

(Mass Merchandisers, State and Federal Government, Military Bases, Park Districts, Large

Small Businesses, Municipalities, School Systems, Universities, Hospitals and Hotels)

Developed new territory and achieved new distribution network(s)

Secured radiology recycle business in 2011 (via NC hospitals) generating $25K in sales

Increased territory sales 100%

Exposed company to new industries through diversification

1991-2004 GAF MATERIALS CORPORATION, Wayne, New Jersey

(North Americas largest residential/commercial Roofing and Ventilation Manufacture, Roof Windows/Skylights, Security Products, Ornamental Iron, Fencing and Ductwork)

2001-2004 National Sales Manager / Product Manager

Sales Responsibility included 6 national accounts (Ace Hardware, Do-it-Best, ABC Supply, Service Star, Prime Source and Menards) and numerous secondary accounts totaling $29.5MM (Retailers, Architects, Distributors and Wholesalers)

Strategic planning – International market(s)

Exceeded annual sales goals by 25% on all commercial & residential roofing products

Responsible for implementation and development of annual sales/marketing plans

Increased ventilation sales and improved gross margin each prior year totaling $9MM

Customized pricing and incentive programs for Home Depot, Lowe’s, Prime Source

Managed sales efforts and potential of 135+ GAF sales managers

Implemented GAF’s first Professional Roofing/Ventilation Contractor Council

1998-2001 National Sales Manager-Door Louvers/Vision Lites (Commercial Products)

Increased profitability resulting in $6MM in sales

P&L responsibility and customer forecasting

Generated $500K in new sales through (Home Depot, Lowe’s and Builders Square)

Introduced new profitable products and supported marketing in creating new sales material

1995-1998 Sales & Service Manager-National Accounts (Ventilation Products)

Customized product mixes per market for Home Depot, Lowe’s, Builders Square

Strategized geographical marketing plans with National Account Managers

Developed a retail sales and service training manual to educate retail service representatives

1991-1995 Central Region District Sales Manager WI, IL, IN (Ventilation, Duct, Iron, Skylights)

Surpassed Sales Plan/Projections each year

Sales and Service of Handy Andy, Payless Cashways, Siegel’s

Top sales 5 years - Chicago, IL


Valdosta State University (UGA), Valdosta, Georgia

Bachelor Degree: Communications/Public Relations

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