DANIEL SANTORO

818-***-****

Northridge, CA ***52 acwtj2@r.postjobfree.com

SUMMARY

Sales professional with a solid track record of success. Goal-oriented, highly motivated, compelling and articulate speaker with extensive experience in new business development, inside sales, marketing support functions and customer operations. Excellent communication skills with a hunter/closer mentality that consistently translated into new business expansion.

Key competencies include:

Inside Sales - New Business Development

Marketing Support - Customer Relations - Trade Show Logistics

PROFESSIONAL EXPERIENCE

SOLIDCAM, Newtown, PA 2014 - 2016

A SolidWorks gold-certified partner, selling integrated CAM/CAD software solutions that support the complete range of major manufacturing applications.

Inside Sales Representative

Cold calling/prospecting, placing 80 outbound B2B calls per day, lead generation.

Work closely with account managers to drive new business development. Contribute to

the development and implementation of the territory sales strategies. Support

marketing campaigns, build business reference network for new business expansion.

Manage and update CRM system (Salesforce). Participate in regional trade shows.

IRIS DIAGNOSTICS, Chatsworth, CA 1987 - 2013

Manufacturer of in vitro diagnostic imaging systems, division of Iris International Inc., (“IRIS”), with global sales of $130 million.

Sales Support Manager, 2009 – 2013

Daily cold calling/prospecting of medical laboratory equipment for lead generation and

CRM updating. 20% of time was devoted to trade show and product evaluation logistics.

Increased new business by 15-20% year-over-year for the last four years; revenue from new opportunities totaled $7.7 million.

Total company revenue in 1987 was $12 million; in late 2012 the company was acquired for $355 million.

Initiated a team approach to generating and communicating qualified opportunities to Regional Sales Managers.

Compiled and presented monthly summary reports and metrics on telesales projects, sales promotions and instrument evaluations for sales management review.

Marketing Support Manager, 2002 – 2009

Span of authority included Domestic and International Trade Show Management, Marketing

Promotions, Web Site Maintenance, Customer Call Center and Contract Administration.

Designed and implemented a customer grading system called Customer Connection to track and proactively respond to customers’ needs through consistent monitoring, diligent follow-up and establishing strong client relations. Realized highest Customer Satisfaction rating in Company history in less than two years.

Managed all facets of new business development, including direct mail campaigns which led to $3 million in revenue in one year.

Conducted searches and investigations in order to maintain competitive awareness.

Telesales Supervisor, 1987 – 2002

Daily cold calling/prospecting for lead generation and CRM updating.

Implemented continuing education and bonus programs for Telesales team (5 direct reports) resulting in a successful, performance-driven staff with high energy and morale.

Sold service contracts to existing customers generating in excess of $400,000 in one year.

Created an instrumentation re-purchase program resulting in $1 million in incremental business.

Created training materials for successful cold-calling, objection handling and closing techniques to optimize efficiency.

Developed telesales strategy and projects for targeted audience which increased new business for specific product lines.

EDUCATION & TRAINING

College Coursework, Los Angeles Valley College – Van Nuys, CA

Related Courses:

Dynamic Sales Seminar – Studio City, CA

Lee Snow Sales Seminar – Studio City, CA

Skillpath Customer Service Seminars – Chatsworth, CA

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