Nida Siddiqui

**** * **** **, ********, CA *****

acwt50@r.postjobfree.com

Phone: +1-408-***-****

Online Profile w ww.linkedin.com/in/siddiquinida/ EDUCATION

**** – 2010 University of Mumbai Two years of post graduate studies to prepare diploma in:

Marketing Management

E Business

2002 – 2006 University of Mumbai Bachelor of Engineering in E lectronics PROFESSIONAL EXPERIENCE

● Almost five years of professional experience – starting with software development/support to consumer and product research through primary as well as secondary research techniques

● Acquired expertise in data mining, data analysis projects with insight generation for many esteemed clients

● Development of product portfolio of a brand viś a viś it's competition January 2012 Competitive Intelligence Analyst, HP Global Analytics

HP storage servers and networking segments : Market & Competitive Analysis

Tracking HP competitors in these fields Conducting Market Research, listing out names of competing firms and products

Planning strategies to improve the placement of products among the consumers

Developing studies for higher management

Preparing reports like Market Assessment, Market Share/Sizing, Opportunity Analysis and Competitive Analysis

Finding ways to meet the challenge of the rising competitive levels in the market

Develop in depth profiles of competitors to understand their portfolio & SWOT

(Strengths, Weaknesses, Opportunities and Threats) analysis

Preparing analysis report by drawing comparisons between competing products on basis of features, advantages, unique qualities and price December 2009 Research Manager, IMRB International

Client Interaction & Assistance in Business Development

Company credentials presentation to prospective clients

Acquiring a brief from the client

Back to the drawing board, drafting data format based on the brief received

Finalizing the appropriate methodology in conjunction with the client

Planning & Implementation

Briefing the field staff in the manner the data has to be collected

Identifying the relevant data points to work on

Ensuring that the data is collected in the format required by the client

Post fieldwork analysis

Extensive data mining for the monthly MIS & Dashboard Reports

Analyzing Tag On data for different categories of product

Trained clients on TGI (Target Group Index) Software which facilitates analysis with reference to Consumer Demographics and Psychographics

Worked on STAR project which is a Market Research Project on S mall Town and

Rural India, worked since inception on the initial reports and pitch presentations to various clients for this project

=

June 2006 Business Systems Analyst, Infosys

Cooperated with project managers, particularly in managing deliverables and risk mitigation

Liaised with both business and IT functional areas across the various phases of SDLC

Part of team chosen for acquiring different modules from JPMC to expand support

Solely responsible for the support in execution of Automated Clearing House of JPMC

Giving real time resolution within a fixed time frame

Enhancements, maintenance and product support for applications

Mentoring team members on client applications

INTERNSHIP

April – June 2009 Marketing Intern, ESI International

Support in Business Acquisition through calls, emails and meetings

Database Analysis, Extraction and Strategizing for targeting the right set of managers for Project Management Training

Activities Assistance – Event marketing, Handling queries, Email marketing

Surveys to analyze the perceived value of courses as well as various factors influencing the decision making process while selecting a Project Management Course

Report generation based on the surveys as mentioned EXPERTISE

Tableau, Microsoft Excel Advanced, Basic SQL, SAS, Research Tool (Organization specific), C, C++, Microsoft Powerpoint

Contact this candidate