Marketing Director
Resume:
Pamela Lipschutz
**** **** ****, ********** ******, PA 19006
******@*****.***
Recognized for a unique 20-year history as a “hands on” marketing professional skilled at leading data driven strategic projects as well as executing on plans and supporting them through the creation of dynamic collateral material. Adept at quick execution with limited budget and resources on marketing programs, presentations, and product launches. Expert at helping organizations grow new and existing business through establishing key relationships and integrating market research with corporate communications.
Seasoned in the following competencies:
Primary and secondary market research and competitive intelligence
Corporate communications and media relations
Collateral development (content and design)
Metrics/Scorecards/ ROI Analysis/CRMs
Organic search engine optimization (SEO)
Website content and analysis
Social media
CAREER RECORD
Marketing Director – February 2016 to June 2016
PerforMax Global (industrial roll-up door manufacturer), Aston, PA
Establishing proper metrics for marketing ROI using CRM (Salesforce.com) and Google Analytics
Branding social media and providing consistent content across all platforms
Developing direct email programs
Digital Marketing Consultant – June 2015 to present
Fatima Mechanical (residential and commercial contractor), Secane, PA
Providing an updated digital presence to include social media and responsive website
Managing PPC (Pay Per Click) campaign
Developing direct email and SMS campaigns
Working towards a strategic marketing effort within the company
Marketing Director –October 2014 to May 2015
ALTESO, LLC (Cloud-based software), Trevose, PA
Guided a team in the overall company brand strategy and brand images of four distinct software products
Ensured consistent branding across digital platforms (social media, websites, and mobile applications)
Provided industry research and market sizing reports to guide strategic development of future products
Prepared news releases and executed an integrated social media strategy of company news
Managed PPC (Pay Per Click) campaigns and organic SEO (Search Engine Optimization) efforts
Executed and analyzed customer email “blast” to ensure branding for industry partners
Led team efforts on all external presentations and marketing collateral
Worked with virtual team members in an Agile environment
Sales and Marketing Consultant – May 2014 to October 2014
Ogontz Corporation (valve manufacturer), Willow Grove, PA
Designed and launched new website under budget and ahead of schedule
Registered company for federal procurement programs
Developed dynamic email “blast” program based on web analytics
Managed trade show logistics and modernize collateral material – under budget
Researched competitors and reported to senior management
Managed third party sales distributors – expand network and adjust agreements appropriately
Opened channels both domestically and internationally for direct sales
Senior Marketing Analyst/Manager – May 2008 to November 2012
NMS Labs (clinical toxicology testing laboratory), Willow Grove, PA
Prepared and reported strategic research findings and market sizing to executive team
Analyzed revenue data to plan for appropriate customer offerings and worked with CRM system
Guided sales teams and managed cross-functional teams for corporate strategic direction
Performed competitive analysis and researched targeted clients
Planned and managed direct marketing campaigns – electronic and hard copy as well as determined the appropriate communication method for each target audience
Reviewed website data using Google Analytics and Google Insights for targeted campaigns
Developed and managed various social media tactics, organic SEO (Search Engine Optimization), and PPC (Pay Per Click) campaigns – provided and maintained website content
Recommended, hired, and managed vendors and consultants through RFP and SOW development
Compiled the Voice of the Customer (VOC) by reporting on data from surveys and interviews
Established market strategies for the federal government including proposal submissions and monitoring formal requests -- secured a $10.5 million Federal Supply Schedule contract (FSS)
Media relations including releases, fielding inquiries, and providing input in press conferences
Served as marketing lead for e-commerce strategy planning and execution
Marketing Manager July 2006 to July 2007
Constar International Inc. (plastic bottle manufacturer), Philadelphia, PA
Responsible for all internal and external communication provided to the sales force and ensured that consistent messaging and branding was presented to all customers and prospects
Researched target companies/industries and provided leads to sales force
Monitored various news sources and disseminated issues appropriate for sales knowledge base
Manipulated and analyzed market research data from various primary and secondary sources
Coordinated responses to Requests For Information (RFIs) and Requests For Quotations (RFQs)
Produced a steady flow of information to the trade press that included press releases and information provided to media for feature articles
Coordinated trade show and product launch efforts
Managed website content and ensured compatibility as well as flow of commercial and investor information
Prepared and customized brochures and promotional mailings
Business Development Coordinator November 2002 to June 2006
M&C Specialties Co. (adhesive converter/manufacturer), Southampton, PA
Analyzed niche areas for further sales penetration domestically and internationally
Researched target companies and competitors in order to provide leads to sales force
Researched alternate channels of distribution for existing products and manufacturing competencies
Planned and led branding initiatives such as tagline development and logo consistency through leading internal cross-functional team as well as the management of outside counsel and consultants
Drove the expansion a “stand alone” product line while helping to increase its market share
Recommended and implemented global CRM program
Maintained data and leads on CRM (Salesforce.com) database on a global basis
Prepared, executed, analyzed, and reported on annual customer satisfaction survey (VOC)
Planned and executed an e-bulletin program along with several other direct mail campaigns
Developed direct marketing campaigns and training sessions for distributors
Participated in strategic planning sessions with senior management
Wrote press releases and other publicity generating material including case studies
Coordinated trade show efforts with internal resources and external vendors
Maintained/analyzed website content developed an organic SEO campaign
Marketing Coordinator January 2000 to November 2002
Urban Engineers, Inc. (architectural and engineering design consulting), Philadelphia, PA
Outside Sales/Promotions-- September 1997 to December 1999
CEM Business Forms (print broker), Glenside, PA
Public Affairs Specialist – April 1991 to September 1997
U.S. Department of Defense – Army Recruiting Battalion and, Defense Contract Management District Mid-Atlantic, Philadelphia, PA
EDUCATION
Drexel University, Philadelphia, PA (Bachelor of Science in Business Administration, Marketing)
Graduated June 1992 with a 3.0 cumulative grade point average (3.8 in marketing)
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