ERIK ROSSI

**** **** ****, ****** *****, Texas **022

972-***-****

acwolm@r.postjobfree.com

DIGITAL ASSET MANAGER DIGITAL ACCOUNT MANAGER

QUALIFICATIONS PROFILE

Results-oriented and innovative professional, offering extensive experience in account administration, project planning, engineering support, and digital asset management. Known for successfully streamlining industry performance and achieving organizational growth. Capable of establishing positive relationship with high profile partners, clients, and other professionals within the industry. Excellent in directing operational efficiency, while ensuring alignment with established specifications and requirements. Armed with strong communication, multitasking, and interpersonal skills.

AREAS OF EXPERTISE

Strategic Planning Client Service and Relations Continuous Process Improvement Troubleshooting

Advertising Strategies Team Performance Optimization Staff Coordination Cross-functional Leadership

Technical Acumen: Microsoft Office (Excel, Works, Outlook) Photoshop Google AdWords Google Analytics

Google Docs Content Management Systems XML HTML MRSS FTP SEO Dropbox

RELEVANT EXPERIENCE

Yahoo Inc. (formerly AudioNet/Broadcast.com) Dallas, TX (1997–2016)

LEAD VIDEO PARTNER MANAGER 2003–2016

- Provide expert oversight to the implementation of audio and video assets onto the Yahoo network

- Strategically manage high-profile partners which included CBS, ABC, Discovery Network, NHL, MLB, NFL, FIFA, and NCAA

- Integrate and establish the streaming media in the Yahoo Content Management System

- Demonstrate proficiency in using XML, MRSS, FTP, HTML, and SEO basics in dealing with video ingestion and keyword tagging

- Played an integral role in increasing video viewers to Yahoo Movie Pages by 40% for the Q4 of 2014 through the improvement of procedures in relation to Digital Movies Magazine launch

- Took part in the launch of CBS, Discovery Channel, and ABC streaming media deals

- Led the development of processes essential for the launch of ‘Community’ Season Six, ‘Other Space‘, and ‘Sin City Saints’ full episodes on Yahoo Screen which was the 1st attempt at long form TV series type of video

- Pioneered the process of streaming media for display on Yahoo branded pages while cultivating positive client relationships

- Spearheaded key product releases which involved secure downloadable QuickTime HD capability, age-gate functionality, and closed caption file integration

- Closely collaborated with the Editorial Team in enforcing process between video and editorial launches to integrate a video asset on the article page upon launching which generated more views and more advertisements

YAHOO TV PARTNER MANAGER 2003–2016

- Assumed full accountability in implementing newly signed partners such as license set up, delivery, ingestion, third party ad integration, and traffic reporting

- Executed necessary modifications required by the partners which involved video feed, license terms, tracking beacons additions, Digital Rights Management (DRM) capability, advertisement systems, closed captioning, and metadata alterations

- Facilitated training to other staff with the implementation of tracking beacons

YAHOO MOVIES PARTNER MANAGER 2003–2016

- Participated in coordinating launches of featured and non-featured movie trailers and clips

- Consistently cooperated with studios and production houses in ensuring appropriate delivery of files

- Administered the integration of video files into the Yahoo system and communicated launch time with Yahoo Movies Editorial

- Oversaw the addition of keywords into the videos in order to enable better search functionality

- Formulated and submitted detailed traffic reports as requested

YAHOO VIDEO GAMES PARTNER MANAGER 2004–2009

- Maintained positive relationship with key partners, including Ubisoft and Electronic Arts

- Contributed in the successful launch of both featured and non-featured video game trailers and gameplay clips

YAHOO FRONT PAGE ADVERTISEMENT PARTNER MANAGER 2004–2007

- Rendered proactive support to the launch of exclusive Front Page video advertisements

Earlier Positions Held:

YAHOO SPORTS PARTNER MANAGER

BROADCAST CENTER TECHNICIAN

OTHER EXPERIENCE

KLIF Radio Dallas, TX

SPORTS REPORTER

EDUCATION AND CERTIFICATIONS

Bachelor of Arts in Radio, TV, and Film, Minor in Psychology

THE UNIVERSITY OF NORTH TEXAS, DENTON, TX

Google AdWords Certification: May 2016

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