Information Technology State University

ASHK FATHISAFFAR

**** ******* ****., ***. ***, Marina Del Rey, CA 90292

+1-310-***-**** ****.*****@*****.*** https://www.linkedin.com/in/ashkfathi SUMMARY

I have always seen myself working at the intersection of business and technology. As an experienced analyst with extensive proficiency in design, and utilizing of analysis tools, I contributed to the vast range of industries such as telecommunication, entertainment, Internet, healthcare, and business consulting services to translate their needs to solutions and raw data to meaningful insights. To continue to exceed the expectation of the ever-changing market, I'll pursue a quick learner attitude instead of having “know it all” perspective. EXPERIENCE

Social Native, Beverly Hills, CA (Media Marketing and Advertising) February 2016 – June 2016 Social Native is a fast growing startup founded by veterans of Google. Digital Analyst (Contractual)

• Researched social media influencers exist for the campaigns and determine the characteristics and meta-data associated with their content.

• Analyzed the success of campaigns and optimize cross-channel digital marketing activities.

• Derived insights from primary market research (surveys, focus groups) to identify key user needs for a brand. California State University, Los Angeles, Los Angeles, CA (Higher Education) March 2015 – December 2015 Graduate Assistant (Part-time)

• Managed Administrative responsibilities.

• Created and maintained management department website.

• Assisted professors with their coursework.

Albasco.com, Berlin, Germany / Tehran, Iran (Internet) September 2010 – August 2014 Albasco.com is the 2nd largest online retail store in Middle East founded by a major German Internet company. Digital Analyst (Full-time)

• Analyzed user engagement metrics, conversion funnels, and KPIs for multiple digital properties including branded and generic websites, Apps, and CRM sites.

• Defined website tracking elements (site tagging, A/B testing), and collaborate with programmers and QA to implement backend tracking for websites.

• Collated data from multiple data sources to get an integrated view of different traffic channels (paid search, paid media, offline campaigns), and their impact on website performance.

• Collaborated with third party agencies to optimize paid media and paid search strategies, and to periodically assess SEO strategies.

Mobile Telecommunication Group (MTN Irancell), Tehran, Iran (Telecommunication) September 2006 – August 2010 MTN Irancell is the 2nd largest mobile operator in Iran with $4.3 billion market capitalization (2014). Marketing Analyst (Full-time)

• Conducted statistical analysis of the data; provide presentations and reports with key recommendations.

• Conducted online surveys to measure customer experience and satisfaction with various programs or services.

• Designed and develop reports - Periodic and Ad-hoc - that convert large chunks of data into visual charts and graphs that provide a deep-dive analysis of marketing performance.

• Developed sampling programs to generate sample for the online studies EDUCATION

California State University, Los Angeles, Los Angeles, CA. December. 2015 Master of Science, Computer Information Systems

Outstanding Graduate Student list of 2015

Steinbeis Hochschule Berlin, Berlin, Germany. February. 2013 Master of Business Administration (MBA)

Outstanding Graduate Student list of 2013

University of Science and Culture, Tehran, Iran. December. 2005 Bachelor of Science, Computer Science

TECHNICAL SKILLS

SQL, Google Analytics, Adobe Analytics, Tableau, MS Excel (pivot table, vlookup), MS Access, MS Power Point. OTHER EXPERIENCES AND ACTIVITIES

• Adjunct Professor (Sep 2009–Aug 2014) - Sharif University of Technology, Tehran, Iran

• Program Facilitator (Sep 2013– Aug 2014) - Iran Entrepreneurship Association (IEA), Tehran, Iran

• Global Facilitator (Sep 2012–Present) - Startup Weekend, Seattle, WA, USA

• Content Provider (Sep 2011– Aug 2012) - Iranian Business School (IBS), Tehran, Iran

• Project Coordinator (Sep 2007– Aug 2009) - World Bank Group, Washington, DC, USA

• Organizer (Sep 2006) - International Association of Science Parks (IASP), Isfahan, Iran PRESENTATIONS AND PUBLICATIONS

• Eghbal, M., Fathisaffar, A., and Asghari, H. (2011). Post-delivered mobile value added services applied to small and medium size enterprises. XXVIII IASP World Conference 2011; Roadmaps for Future Navigation, Scion DTU, Copenhagen, Denmark.

• Eghbal, M., Fathisaffar, A., Ooshani, A., and Asghari, H. (2010). Information technology promote enterprises and corporation collaboration in Iran. Triple Helix Model of Innovation: Government-Academia-Business Cooperation, Daedeok, South Korea.

• Eghbal, M., Fathisaffar, A., Pour, H., Doostmohammadi, A., Taghipour, M., Jahanpour, S. (2011). Information technology in developing countries–Sharing international experiences. Academic Center for Education, Culture and Research (ACECR), Tehran, Iran.

• Fathisaffar, A., Eghbal, M., and Asghari, H. (2009). The interaction system between STPS / incubators and their host organizations. ASPA / IASP Joint Conference on Science and Technology Parks, New Challenge - New World; How Science Parks Help in Time of Crisis, Hsinchu Science Park, Hsinchu, Taiwan.

• Fathisaffar, A., Asghari, H., and Eghbal, M. (2010). National growth hub; An approach for national collaboration among STPS/incubators in Iran. XXVII IASP World Conference 2010; Global Green Growth (G3): Challenges and Opportunities for Science and Technology Parks, Daedeok Innopolis, Daejeon, South Korea.

• Fathisaffar, A. and Eghbal, M. (2010). National growth hub; An approach for national collaboration infrastructure in Iran. XXVII IASP World Conference 2010; Global Green Growth (G3): Challenges and Opportunities for Science and Technology Parks, Daedeok Innopolis, Daejeon, South Korea.

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