Image Consultat/Trainer/ Spanish

Patricia Denise Luna Moreno

***** ********* **. ***. ****, Studio City, CA, 91604.

******************@*****.***

Profesional Experience

Instituto Tecnolgico y de Estudios Superiores de Monterrey, Mexico State, Mexico 2014- 2015

Head of Marketing Department

- Ensured the academic high standard of the Marketing and Marketing and Communication Programs.

- Led the professional development and performance of the full time and part time professors.

- Networked with different companies and developed linking projects.

Head of Public Relations and High Schools Networking Department 2013- 2014

- Networking and promotion activities with local high schools

- Training of staff to attend newcomers

- Development of strategies to improve and restructure the department

Sinka Consultores, Mxico City, Mexico 1999 2015

Director of Image and Communication Department

- Coaching and training for Companies on Consumer Psychology, Consumer Service and Personal Image

- Consultant of Professional, Personal and Institutional Image.

- Developed Manuals on Personal and Institutional Image

- Personal Shopper Services

Club Monaco, NY, New York 2007

Stylist- Sales Associate

- Assisted customers in sales transactions and making style suggestions.

- Visual merchandising, created visual displays per corporate guidelines

- Participated in Sample Sales

Education

Universidad de las Amricas, UDLA, Mexico City, Mexico. 2010 - 2012

PhD of Psychology. Dissertation: Attitudes regarding workplace attire in service companies

Colegio de Consultores en Imagen Pblica, Mexico City, Mexico. 2010

Physical Image Diploma

Parsons School of Design, NY, New York 2006-2007

AAS, Fashion Marketing

Colegio de Consultores en Imagen Pblica, Mexico City, Mexico. 2002-2005

Masters Degree with Honors, Public Image

Instituto Tecnolgico Autnomo de Mxico, ITAM, Mexico City, Mexico. 1999-2001

MBA, Major Field of Concentration: Marketing.

Instituto Tecnolgico y de Estudios Superiores de Monterrey, 1994-1998

Campus Mexico State, Mexico

Bachelors Degree with Honors, Organizational Psychology

Teaching Experience

Universidad Anhuac, Mxico City. Mxico 2014 - 2016

Part Time Professor

Graduate Courses: Consumer Behavior and Image & Public Opinion.

Instituto Tecnolgico y de Estudios Superiores de Monterrey, 2002 - 2016

Campus Mexico State, Mexico

Part Time Professor

Undergraduate Courses: Neuromarketing, Consumer Behavior, Image & Communication and Fashion

Marketing.

Centro de Estudios Superiores de San ngel, CESSA Universidad 2004- 2015

Campus San ngel & Mexico State

Part Time Professor

Undergraduate Courses: Marketing, Neuromarketing, Consumer Behavior, Image & Communication and

Professional Protocol.

Graduate Courses: Neuroenology.

Instituto Tecnolgico y de Estudios Superiores de Monterrey, Cuenca, Ecuador 2011

Diploma Course, Marketing Consumer Behavior

Instituto Tecnolgico y de Estudios Superiores de Monterrey, Medelln, Colombia 2009- 2010

Course: Self Image and Professional Style for the Antioquia Entity, IDEA.

Diploma Course, Brand Development: Image, Fashion & Trends for Vestimundo Co.

Instituto Tecnolgico y de Estudios Superiores de Monterrey, 2007-2008

Campus Santa Fe, Mxico City, Mxico

Part Time Professor

Undergraduate Course: Fashion Marketing

Professional Certifications

Certified as an Image Consultant 2005

Conference Participations

2 Congreso de la Industria del Running, Mxico, D.F. February 2015

Conference Presentation: Neuromarketing in marathons, What is behind a logo or an image?

Noviembre 2014

IX Congreso Internacional de Administracin, Contadura, Mercadotecnia y Negocios

Manzanillo, Colima, Mexico

Workshop Presentation: Applied Neuromarketing

23 Congreso Iberoamericano de Psicologa Organizacional, Chiapas, Mxico Junio 2012

Conference Presentation: Do you know the importance of dressing codes in service companies?

Languages

Spanish: Native Speaker

English: Fluent

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