Creative Manager, Creative Director, Art Director
Resume:
MATTHEW KEEVER 970-***-****
********@*****.***
Portfolio
Accomplished creative professional offering many years of success on international accounts for design & market- ing agencies, and Fortune 100 companies. Concentration in creative management, brand identity management, art direction, graphic design, and project/program management. Possess diverse business knowledge and natural leadership to steer individuals and teams in innovative creative directions. Acknowledged for thoughtfully managing many variables and resources in complex situations. Able to scope, estimate, and articulate financial and creative goals in order to meet business objectives. Professional Skills and Experience
• Brand Identity Management
• Creative Management
• Art Direction, Graphic Design
CAREER DEVELOPMENT
HP INC. – Fort Collins, Colorado 2015 to 2016
Brand Identity Manager Internal Engagement
As brand identity manager for the Brand Activation and Engagement team:
• Completed 100% of requested brand consultations with internal partners, ensuring internal campaigns were strategic and on-brand.
• Delivered a portfolio of 300+ new brand identity assets for corporate environmental graphics, signage, posters, and presentations.
• Saved global brand organization $175,000+ by designing new templates and guidelines for corporate PowerPoint presentations, MS Word collateral, internal email, email signatures, corporate stationery, posters, wallpapers, award certificates, and executive biographies.
• Delivered 250+ environmental graphics installations to 175 locations in 65 countries for HP Inc’s “Day 1” launch program on-time and under budget, saving $315,000.
• Designed new corporate PowerPoint presentation template system, using new brand guidelines, delivered on-time, and under-budget.
HEWLETT-PACKARD COMPANY – Fort Collins, Colorado 2015 Creative Manager HR Strategy & Operations
As art director, graphic designer, and project manager for the HR Strategy & Operations organization:
• Designed 60+ executive PowerPoint presentations in 90 days.
• Completed 100% of brand consultations as organizations 1st Brand Manager, to ensure alignment with evolving corporate brand identity.
• Designed and oversaw the delivery of the organizations first comprehensive SharePoint portal, in 30 days.
• Created all collateral and on-line intranet for new performance management program. HEWLETT-PACKARD COMPANY – Fort Collins, Colorado 2013 to 2015 Creative Manager HR Employee Engagement & Culture
As art director, graphic designer, and project manager for the HR Employee Engagement & Culture organization:
• Achieved a pan-HP #1 social ranking, and #2 subscriber rank on HP’s internal employee social network (out of 6,000+ groups).
• Published 58 interviews as program manager and art director for the Bright Spots program, an employee engagement initiative which studied the wisdom of great managers and the most engaged teams across HP.
• Digital Design and Management
• Print Design and Management
• Agency & Vendor Management
• Completed 100% of brand consultations as organizations 1st Brand Manager, to ensure compliance with evolving corporate brand identity.
• Designed 16 consecutive months of Town Hall / All-Hands presentations for HR executive leadership.
• Designed and delivered, on-time and under budget, the HR C-Suite package to 550 executives engage their teams in a new employee engagement program.
• Designed HR Culture Book, which led Meg Whitman, CEO, HP to say “Beautiful and well thought-out. This is the type of effort that should be cascaded across all of our businesses.”
• Launched new on-line global community designed to deliver tools, education, and inspiration which helped employees bring their best at work and be more engaged.
• Directed HP-approved marketing agency in the development of collateral and presentations.
• Art direction and graphic design for HR events, videos, collateral, executive presentations, intranet sites, and email communications.
WIRE STONE – Fort Collins, Colorado 2000 to 2013
Creative Producer, Senior Art Director, Art Director, Senior Graphic Designer Directed large scope projects for HP, Motorola, Microsoft, Intel, and Agilent Technologies accounts. Directed teams of 4 to 6 resources including copywriters, graphic designers, motion graphics developers, HTML developers, and production artists. Vendor management for print, video, and voiceover production. Art direction and graphic design for corporate events, videos, collateral, interactive presentations, digital and mobile solutions.
• Increased attendance by 20% for 2010 HP Americas Partner conference. Designed, developed and delivered on time and under budget all presentation templates, signage plan, directional & environmental signage, event website, program guide, badges, master image library, and general session message map.
• Designed award winning lead-generation email campaign for 2009 Motorola B2B two-way radio program, recognized by the Business Marketing Association with the 2009 B2 award for excellence in on-line direct response marketing.
• Designed campaigns that increased on-line sales by as much as 14% YOY and 3%-8% month-over-month of mobile devices, plans, accessories, and service add-ons during seasonal and holiday promotional periods for SunCom Wireless.
• Increased visitor-ship and inquiries by 18%+ YOY after redesigned the corporate website for Lyle Anderson Companies that successfully repositioned the company as the leader in high-end community development.
• Completed 100% of brand consultations as 1st HP Brand Manager, to ensure compliance with corporate brand identity. Trained internal creative and project management teams, and other stakeholders on the HP brand.
• Partnered with HP client-side global brand directors to ensure agency good-standing, engaged in idea sharing, and appeared in client brand training videos. VARIOUS GRAPHIC DESIGN POSITIONS – Denver and Fort Collins, Colorado 1987 to 2000 FREELANCE CREATIVE DIRECTOR, ART DIRECTOR, GRAPHIC DESIGNER 1987 to Present EDUCATION
BFA, Concentration in Graphic Design, Colorado State University, Fort Collins, Colorado SOFTWARE
• Adobe Creative Cloud for PC and Mac (Photoshop, Illustrator, InDesign, Acrobat)
• Microsoft Office – PC and Mac (Word, PowerPoint, Excel, Outlook) MATTHEW KEEVER 970-***-**** ********@*****.*** Linkedin Portfolio
Contact this candidate