Management Marketing

Tara Y. Crunk

***********@*****.*** 501-***-****

Profile

I’m a Swiss-army-knife of marketing and technology with both leadership and individual experience in today’s marketing automation solutions, analytic tools, and content management, to name just a few. Not just a developer, my rapid mastery of technology has led to responsibilities for business analytics, database management, testing, project management, team leadership and program management. I believe my colleagues would say I have a strong work ethic, can comfortably drive or ride in the back seat depending on the project requirements, and I have a wicked sense of humor.

Salesforce.com

Google Analytics

XML

Ektron

Marketo

Scrum/Agile

.NET

HTML

Sharepoint

SQL/TSQL Server

Dreamweaver

JavaScript

Selected Accomplishments

Marketo Certified Expert.

Managed and trained a team of 40 developers.

Created processes and formal documentation for development team to help in organizing request, tickets, and task orders.

Worked as part of a team of 3 integrating Marketo into our company website, salesforce, and marketing activities.

Developed multiple versions of Acxiom’s public facing website, using .net, Ektron, SharePoint, Marketo, Sitecatalyst, and Salesforce.

Scrum Master certified.

Worked with company leaders to gather task orders, SOWs, project priorities and project requirements.

Experience

Program Manager

Insight Global - Conway, AR August 2015 to present

Manage a team of 40+ developers in building government applications using C# and C/Unix.

Hire and Train new developers.

Take care of all team issues such as development deadlines, pay, office disagreements, Employee morale and coding questions.

Plan and present monthly team meetings and touch-bases with team members.

Meet with all levels of leadership on team performance, work request, and team updates.

Marketing Automation Consultant

Little Rock, AR August 2015 to Present

Set-up campaigns, emails, webpages, and tracking in Marketo and Salesforce for clients.

Build landing pages, emails and programs in Marketo.

Team Lead Business Analyst/Web Developer

Northrop Grumman - Little Rock, AR June 2013 to August 2015

$25 billion aerospace, electronics, information systems, and technical services company

Lead a team of business analyst in meeting with clients, leaders, and developers to organize, document, and assess new applications.

Collaborate on Contract negotiations, SOW’s, and task orders.

Collect documentation, organize, and test applications for developers and clients.

Build applications for use by state employees in .net. using Scrum and other methodology.

Use SQL Server Reporting Services to build reports for state employees.

Perform duties such as training, scrum master, and reorganization as a team leader.

Mentor new development associates in best practices and development skills.

Build databases, tables, stored procedures, and synonyms using SQL/TSQL.

Web Master

Acxiom - Little Rock, AR August 2010 to June 2013

$1.2 billion marketing technology, and services company

Set-up campaigns, emails, webpages, and tracking in Marketo and Salesforce to help Marketers know their customers.

Modify and maintain acxiom.com US and international websites using .net and Ektron.

Build landing pages, emails and programs in Marketo.

Develop pages for website with HTML and JavaScript to allow customers to request information.

Train associates in all countries to use websites, CMS, Sitecatalyst, Salesforce, Marketo, and SharePoint.

Build reports and data analytics using Marketo, Salesforce, and Sitecatalyst.

SharePoint administration and development task using SharePoint website and SharePoint designer.

Track website activity via Sitecatalyst and Google Analytics.

Integrate Sitecatalyst, Marketo, and Salesforce with websites.

Software Developer/Team Lead

Acxiom - Conway, AR August 2004 to August 2010

$1.2 billion marketing technology, and services company

•Edited data in SQL/TSQL using SQL server Management tools for versions from 7.0 – 2008.

•Designed, developed, tested, and implemented systems using .net, SQL, Ajax, SharePoint, JavaScript, and Oracle.

•Worked closely with clients, testers, developers, and analyst to solve problems with programs in a timely manner.

•Managed projects including architecting, documenting, coding, testing, and implementation using the traditional and agile development process.

•Part of team that designed and implemented a Custom Content Management System.

•Developed SharePoint web parts using C# and basic AJAX.

•Created layouts, web parts, master pages, content queries, and content for SharePoint sites.

•Modified and managed IIS settings for web applications.

•Trained associates to be content editors for SharePoint sites.

•Created and documented team and development standards.

•Functioned as the Business Analyst in gathering and documenting requirements for projects.

•Trained, developed, designed, and tested the externally facing site as part of a team using SharePoint.

Programmer Analyst

Arkansas Department of Health – Little Rock, AR April 2000 to August 2004

•Designed and developed all aspects of programs including graphics, code, and database using .net 1.1, Visual Interdev, SQL/TSQL, Dream Weaver, Fireworks, and Access.

•Developed application to allow all health departments to have customer information readily available.

•Developed access databases for internal use.

•Trained and helped other associates with the transition from COBOL to .net.

•Created databases, DTS packages, stored procedures, tables, and queries for use with websites and scheduled task.

Education

B.S. Science Majoring in Computer Information Systems

University of Arkansas at Monticello 1995-2000

Languages Microsoft Visual Basic, C #, C+, C, COBOL, Java, JavaScript, and HTML.

Programs .Net 1.1, .Net 2.0, .Net 3.5, .Net 4.0, SSRS, Ajax, SharePoint 07 and 2010, SQL/TSQL server 2008 - 7.0, SharePoint designer, Visual Interdev, Dream Weaver, Front Page, Flash, Fireworks, Access, Visual Studios 6.0, Outlook, Adobe Photoshop, Sitecatalyst, Marketo, Ektron, Salesforce, and Swish.

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